Top 10 jerky brands in the United States

User avatar placeholder
Written by Robert Gultig

5 May 2025

Introduction

Jerky has become one of the most popular snacks in the United States, offering a convenient and protein-packed option for on-the-go consumers. With a wide range of flavors and brands to choose from, it can be overwhelming to determine which jerky brands are the best in the market. In this report, we will explore the top 10 jerky brands in the United States based on their popularity, quality, and financial performance.

1. Jack Link’s

Financial Data

Jack Link’s is one of the largest jerky brands in the United States, with an estimated annual revenue of over $1 billion. The company offers a wide variety of jerky flavors, including original, teriyaki, and peppered.

Industry Insights

Jack Link’s has a strong presence in the snack food industry, with a focus on marketing and brand recognition. The company’s jerky products are known for their high quality and bold flavors, making them a favorite among consumers.

2. Oberto

Financial Data

Oberto is another popular jerky brand in the United States, with an annual revenue of approximately $200 million. The company’s jerky products are made with high-quality ingredients and come in a variety of flavors.

Industry Insights

Oberto has a strong reputation for producing premium jerky products that are free of artificial ingredients and preservatives. The company focuses on sustainability and transparency in its sourcing practices, making it a favorite among health-conscious consumers.

3. Krave

Financial Data

Krave is a top-tier jerky brand in the United States, with an annual revenue of around $100 million. The company offers a range of gourmet jerky flavors, including black cherry barbecue and garlic chili pepper.

Industry Insights

Krave has gained popularity for its innovative flavors and high-quality ingredients. The company’s jerky products are made with all-natural meats and seasonings, appealing to consumers looking for a premium snacking experience.

4. Perky Jerky

Financial Data

Perky Jerky is a rapidly growing jerky brand in the United States, with an annual revenue of over $50 million. The company’s jerky products are made with tender cuts of meat and bold flavors like teriyaki and hot & bothered.

Industry Insights

Perky Jerky has differentiated itself in the market with its unique flavors and packaging. The company targets active and health-conscious consumers, positioning its jerky products as a fueling snack for workouts and outdoor adventures.

5. Country Archer

Financial Data

Country Archer is a premium jerky brand in the United States, with an annual revenue of around $30 million. The company’s jerky products are made with grass-fed beef and free-range turkey, setting them apart in the market.

Industry Insights

Country Archer has built a loyal following among consumers who value high-quality, ethically sourced jerky products. The company’s commitment to sustainability and animal welfare has resonated with environmentally conscious consumers.

6. Duke’s

Financial Data

Duke’s is a well-known jerky brand in the United States, with an annual revenue of approximately $20 million. The company offers a variety of jerky flavors, including smoked mesquite and hatch green chile.

Industry Insights

Duke’s has a strong reputation for its tender and flavorful jerky products. The company focuses on using high-quality ingredients and traditional smoking techniques to create a unique snacking experience for consumers.

7. Old Trapper

Financial Data

Old Trapper is a classic jerky brand in the United States, with an annual revenue of over $15 million. The company’s jerky products are made with lean cuts of meat and seasoned with a blend of spices.

Industry Insights

Old Trapper has a long history of producing high-quality jerky products that are beloved by consumers. The company’s commitment to traditional recipes and craftsmanship has helped it maintain a loyal customer base over the years.

8. Country Smoke House

Financial Data

Country Smoke House is a family-owned jerky brand in the United States, with an annual revenue of around $10 million. The company’s jerky products are made with locally sourced meats and handcrafted in small batches.

Industry Insights

Country Smoke House has gained a reputation for its artisanal jerky products that are free of additives and preservatives. The company’s commitment to quality and authenticity has made it a favorite among consumers looking for a traditional jerky experience.

9. Field Trip

Financial Data

Field Trip is a modern jerky brand in the United States, with an annual revenue of approximately $5 million. The company offers a variety of jerky flavors, including honey spice and sweet chipotle.

Industry Insights

Field Trip has positioned itself as a trendy and innovative jerky brand, appealing to younger consumers with its bold flavors and sleek packaging. The company’s jerky products are made with high-quality ingredients and free of artificial additives.

10. Epic Provisions

Financial Data

Epic Provisions is a leading jerky brand in the United States, with an annual revenue of over $3 million. The company’s jerky products are made with grass-fed meats and seasoned with natural ingredients.

Industry Insights

Epic Provisions has gained a following among health-conscious consumers for its clean label jerky products that are free of antibiotics and hormones. The company’s commitment to sustainability and animal welfare has resonated with environmentally conscious consumers.
In conclusion, the jerky market in the United States is diverse and competitive, with a wide range of brands offering high-quality products to meet the needs of different consumers. Whether you prefer traditional flavors or innovative options, there is a jerky brand for everyone in the market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →