Introduction
Sausage rolls are a popular snack in Australia, enjoyed by many for their savory taste and flaky pastry. In this report, we will explore the top 10 sausage roll brands in Australia, looking at their financial performance, market share, and overall reputation in the industry.
1. Four’N Twenty
Overview
Four’N Twenty is one of the most well-known sausage roll brands in Australia, with a long history dating back to 1947. The brand is owned by Patties Foods, a leading Australian food company. Four’N Twenty offers a range of sausage rolls, including classic beef and cheese & bacon varieties.
Financial Data
In 2020, Four’N Twenty reported revenue of over $100 million, making it one of the top-performing sausage roll brands in Australia. The brand continues to dominate the market with its iconic products and strong brand recognition.
2. Mrs. Mac’s
Overview
Mrs. Mac’s is another popular sausage roll brand in Australia, known for its delicious pastry and flavorful fillings. The brand offers a variety of sausage rolls, including traditional beef, chicken, and vegetable options.
Financial Data
Mrs. Mac’s has seen steady growth in recent years, with revenue reaching $50 million in 2020. The brand’s commitment to quality and innovation has helped it maintain a strong position in the market.
3. Sargents
Overview
Sargents is a well-established sausage roll brand in Australia, offering a range of tasty pastry products, including sausage rolls, pies, and pasties. The brand is known for its high-quality ingredients and traditional recipes.
Financial Data
Sargents reported revenue of $30 million in 2020, demonstrating its solid performance in the competitive sausage roll market. The brand’s focus on heritage and authenticity has resonated with consumers, helping it maintain a loyal customer base.
4. Coles
Overview
Coles is a major supermarket chain in Australia that offers its own line of sausage rolls under the Coles brand. The supermarket’s sausage rolls are popular among consumers for their affordability and convenience.
Financial Data
While Coles does not disclose specific financial data for its sausage roll products, the brand’s overall revenue in 2020 was over $40 billion. Coles’ strong presence in the Australian retail market has contributed to the success of its sausage roll offerings.
5. Baker’s Delight
Overview
Baker’s Delight is a bakery chain in Australia that is known for its fresh bread and pastry products, including sausage rolls. The brand’s sausage rolls are made with high-quality ingredients and baked to perfection.
Financial Data
Baker’s Delight reported revenue of $150 million in 2020, with its sausage rolls contributing to a significant portion of its sales. The brand’s commitment to freshness and taste has helped it attract a loyal customer following.
6. Byron Bay Sausage Co.
Overview
Byron Bay Sausage Co. is a boutique sausage roll brand in Australia that prides itself on using locally sourced ingredients and unique flavor combinations. The brand offers a range of gourmet sausage rolls that cater to discerning palates.
Financial Data
Byron Bay Sausage Co. reported revenue of $5 million in 2020, showcasing its success in the niche gourmet sausage roll market. The brand’s focus on quality and innovation has helped it stand out from larger competitors.
7. Pie Face
Overview
Pie Face is a popular bakery chain in Australia that is known for its wide selection of pies and sausage rolls. The brand’s sausage rolls are made with premium ingredients and baked fresh daily.
Financial Data
Pie Face reported revenue of $20 million in 2020, with its sausage rolls contributing to a significant portion of its sales. The brand’s quirky branding and extensive product range have helped it attract a diverse customer base.
8. Lenard’s
Overview
Lenard’s is a specialty poultry retailer in Australia that offers a range of ready-to-cook products, including sausage rolls. The brand’s sausage rolls are made with lean chicken meat and a blend of herbs and spices.
Financial Data
Lenard’s reported revenue of $25 million in 2020, with its sausage rolls being a popular choice among health-conscious consumers. The brand’s focus on quality and innovation has helped it maintain a strong position in the market.
9. Hill Street Bakery
Overview
Hill Street Bakery is a boutique bakery in Australia that is known for its artisanal bread and pastry products, including sausage rolls. The brand’s sausage rolls are made with organic ingredients and baked in small batches.
Financial Data
Hill Street Bakery reported revenue of $3 million in 2020, demonstrating its success in the premium bakery market. The brand’s commitment to sustainability and quality has resonated with environmentally conscious consumers.
10. Brumby’s Bakery
Overview
Brumby’s Bakery is a well-known bakery chain in Australia that offers a variety of baked goods, including sausage rolls. The brand’s sausage rolls are made with traditional recipes and baked fresh daily.
Financial Data
Brumby’s Bakery reported revenue of $80 million in 2020, with its sausage rolls being a popular choice among families and individuals looking for a quick and tasty snack. The brand’s wide distribution network has helped it reach a broad customer base across Australia.
In conclusion, the sausage roll market in Australia is highly competitive, with a variety of brands catering to different consumer preferences. While some brands focus on traditional recipes and quality ingredients, others offer gourmet options and innovative flavors. Overall, the top 10 sausage roll brands in Australia have shown strong financial performance and continue to be popular choices among consumers.
