Top 10 sage brands in the United States

User avatar placeholder
Written by Robert Gultig

3 May 2025

Introduction

Sage is a popular herb known for its distinct flavor and aroma, commonly used in culinary dishes, teas, and medicinal preparations. In the United States, there are several brands that offer high-quality sage products to consumers. In this report, we will explore the top 10 sage brands in the country, highlighting their financial performance, market share, and industry insights.

1. McCormick

Overview

McCormick is a well-known brand in the spice and seasoning industry, offering a wide range of products including sage. The company has a strong presence in the United States and globally, with a focus on quality and innovation.

Financial Data

In 2020, McCormick reported total revenue of $5.58 billion, with a net income of $679.2 million. The company’s strong financial performance reflects its position as a leader in the spice market.

Market Share

McCormick holds a significant share of the sage market in the United States, thanks to its reputation for high-quality products and wide distribution network.

2. Simply Organic

Overview

Simply Organic is a popular brand that offers organic and non-GMO herbs and spices, including sage. The company is known for its commitment to sustainability and quality.

Financial Data

While specific financial data for Simply Organic is not publicly available, the brand’s strong presence in the organic market indicates a healthy financial performance.

Market Share

Simply Organic has a loyal customer base that values organic and sustainable products, giving the brand a competitive edge in the sage market.

3. Frontier Co-op

Overview

Frontier Co-op is a cooperative that offers a wide range of organic herbs and spices, including sage. The brand is known for its commitment to fair trade and sustainable sourcing.

Financial Data

Frontier Co-op reported revenue of $180 million in 2020, with a focus on organic and natural products. The brand’s ethical practices have resonated with consumers, driving its financial success.

Market Share

Frontier Co-op has a niche market of consumers who prioritize organic and fair trade products, giving the brand a unique position in the sage industry.

4. Badia Spices

Overview

Badia Spices is a family-owned business that offers a variety of herbs and spices, including sage. The brand is known for its Hispanic-inspired products and diverse flavor profiles.

Financial Data

Badia Spices does not publicly disclose financial data, but the brand’s strong presence in the Hispanic market indicates a healthy financial performance.

Market Share

Badia Spices has a loyal customer base that appreciates its unique flavor combinations, making it a popular choice for sage and other spices.

5. Simply Balanced

Overview

Simply Balanced is a brand owned by Target Corporation that offers a range of organic and natural products, including sage. The brand focuses on quality and affordability.

Financial Data

Target Corporation reported revenue of $93.6 billion in 2020, with its Simply Balanced brand contributing to its overall success in the market.

Market Share

Simply Balanced has a strong presence in the organic market, attracting consumers who value quality and affordability in their food products.

6. Frontier Natural Products Co-op

Overview

Frontier Natural Products Co-op is a cooperative that offers a wide range of natural and organic products, including sage. The brand is known for its commitment to sustainability and ethical sourcing.

Financial Data

Frontier Natural Products Co-op reported revenue of $120 million in 2020, with a focus on natural and organic products. The brand’s ethical practices have resonated with consumers, driving its financial success.

Market Share

Frontier Natural Products Co-op has a loyal customer base that values its commitment to sustainability and ethical sourcing, giving the brand a competitive edge in the sage market.

7. Simply Organic Herbs

Overview

Simply Organic Herbs is a brand that offers organic and non-GMO herbs and spices, including sage. The brand is known for its commitment to quality and sustainability.

Financial Data

While specific financial data for Simply Organic Herbs is not publicly available, the brand’s strong presence in the organic market indicates a healthy financial performance.

Market Share

Simply Organic Herbs has a loyal customer base that values organic and sustainable products, giving the brand a competitive edge in the sage market.

8. Spice Islands

Overview

Spice Islands is a brand that offers a wide range of herbs and spices, including sage. The brand is known for its high-quality products and unique blends.

Financial Data

While specific financial data for Spice Islands is not publicly available, the brand’s reputation for quality and innovation suggests a strong financial performance.

Market Share

Spice Islands has a loyal customer base that appreciates its high-quality products and unique flavor combinations, making it a popular choice for sage and other spices.

9. Simply Organic Spices

Overview

Simply Organic Spices is a brand that offers organic and non-GMO spices, including sage. The brand is known for its commitment to quality and sustainability.

Financial Data

While specific financial data for Simply Organic Spices is not publicly available, the brand’s strong presence in the organic market indicates a healthy financial performance.

Market Share

Simply Organic Spices has a loyal customer base that values organic and sustainable products, giving the brand a competitive edge in the sage market.

10. The Spice Hunter

Overview

The Spice Hunter is a brand that offers a wide range of herbs and spices, including sage. The brand is known for its high-quality products and unique flavor profiles.

Financial Data

While specific financial data for The Spice Hunter is not publicly available, the brand’s reputation for quality and innovation suggests a strong financial performance.

Market Share

The Spice Hunter has a loyal customer base that appreciates its high-quality products and diverse flavor combinations, making it a popular choice for sage and other spices.
In conclusion, the top 10 sage brands in the United States offer a diverse range of high-quality products, catering to consumers who value quality, sustainability, and unique flavor profiles. These brands have established themselves as leaders in the spice industry, with strong financial performances and loyal customer bases.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →