Manchester, UK: Asset Alliance Group has appointed Andrew Morley as commercial director in its Commercial Vehicle Division.
Morley joins the company from Petit Forestier, the refrigerated commercial vehicle hire business, where he held the same position.
Speaking about his move, Morley says: “The strength of the Asset Alliance Group brand, its comprehensive range of financial offers, and its best-in-class fleet management and compliance capabilities were a huge draw.
“I look forward to bringing my skills and experience to bear to ensure the business continues to innovate and set the pace in the commercial vehicle sector.”
Morley’s extensive experience includes 14 years as group sales director at Prohire, where he was instrumental in developing their electric vehicle proposition. He has also held the role of sales and marketing director at Schmitz Cargobull UK & Ireland.
Working alongside Paul Wright, sales director at Asset Alliance Group, Morley is tasked with driving the business’s contract hire, leasing, and rental activity to new heights as it continues to broaden its alternative fuels offer. He will report to group managing director Michael Bycroft.