Top 10 mackerel brands in China

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Written by Robert Gultig

2 May 2025

Introduction

Mackerel is a popular fish in China, known for its rich flavor and nutritional benefits. With a growing demand for seafood in the country, there are several brands that have emerged as top players in the mackerel market. In this report, we will explore the top 10 mackerel brands in China, highlighting their financial performance, market share, and industry insights.

1. Dongwon

Overview

Dongwon is a South Korean company that has a strong presence in the Chinese mackerel market. The company is known for its high-quality seafood products and has a loyal customer base in China.

Financial Data

Dongwon reported a revenue of $1.5 billion in 2020, making it one of the top mackerel brands in China in terms of sales volume.

Industry Insights

Dongwon’s success in the Chinese market can be attributed to its focus on quality, innovation, and customer satisfaction. The company has invested heavily in marketing and branding to differentiate itself from competitors.

2. Guangdong Haid Group

Overview

Guangdong Haid Group is a Chinese company that specializes in seafood products, including mackerel. The company has a strong distribution network and a wide range of mackerel products to cater to different consumer preferences.

Financial Data

Guangdong Haid Group reported a revenue of $2 billion in 2020, making it one of the leading mackerel brands in China in terms of revenue.

Industry Insights

Guangdong Haid Group’s success in the mackerel market can be attributed to its strong supply chain management, product innovation, and focus on sustainability.

3. Shanghai Fisheries Group

Overview

Shanghai Fisheries Group is a state-owned enterprise in China that is involved in the fishing, processing, and distribution of seafood products, including mackerel. The company has a long history in the industry and a strong reputation for quality.

Financial Data

Shanghai Fisheries Group reported a revenue of $1.8 billion in 2020, solidifying its position as one of the top mackerel brands in China.

Industry Insights

Shanghai Fisheries Group’s success in the mackerel market can be attributed to its strong government support, efficient operations, and commitment to quality control.

4. Pacific Andes Group

Overview

Pacific Andes Group is a Hong Kong-based company that has a significant presence in the Chinese seafood market, including mackerel products. The company has a diverse product portfolio and a strong brand presence in China.

Financial Data

Pacific Andes Group reported a revenue of $1.6 billion in 2020, demonstrating its strong performance in the mackerel market.

Industry Insights

Pacific Andes Group’s success in the Chinese mackerel market can be attributed to its strategic acquisitions, product diversification, and focus on sustainability.

5. Dalian Yiqiao Seafood Company

Overview

Dalian Yiqiao Seafood Company is a Chinese company that specializes in the processing and distribution of seafood products, including mackerel. The company has a strong presence in the domestic market and has been expanding its international footprint.

Financial Data

Dalian Yiqiao Seafood Company reported a revenue of $1.2 billion in 2020, making it one of the top mackerel brands in China in terms of sales volume.

Industry Insights

Dalian Yiqiao Seafood Company’s success in the mackerel market can be attributed to its focus on product quality, innovation, and customer service.

6. Zhejiang Zhoushan Fisheries Group

Overview

Zhejiang Zhoushan Fisheries Group is a state-owned enterprise in China that is involved in the fishing, processing, and distribution of seafood products, including mackerel. The company has a strong presence in the domestic market and has been expanding its international operations.

Financial Data

Zhejiang Zhoushan Fisheries Group reported a revenue of $1.4 billion in 2020, demonstrating its strong performance in the mackerel market.

Industry Insights

Zhejiang Zhoushan Fisheries Group’s success in the mackerel market can be attributed to its strong government support, efficient operations, and focus on sustainable practices.

7. Shandong Oriental Ocean Group

Overview

Shandong Oriental Ocean Group is a Chinese company that specializes in the processing and distribution of seafood products, including mackerel. The company has a strong presence in the domestic market and has been expanding its international footprint.

Financial Data

Shandong Oriental Ocean Group reported a revenue of $1.3 billion in 2020, making it one of the top mackerel brands in China in terms of sales volume.

Industry Insights

Shandong Oriental Ocean Group’s success in the mackerel market can be attributed to its focus on product quality, innovation, and customer service.

8. Fujian Guolian Development Co., Ltd.

Overview

Fujian Guolian Development Co., Ltd. is a Chinese company that is involved in the fishing, processing, and distribution of seafood products, including mackerel. The company has a strong presence in the domestic market and has been expanding its international operations.

Financial Data

Fujian Guolian Development Co., Ltd. reported a revenue of $1.1 billion in 2020, demonstrating its strong performance in the mackerel market.

Industry Insights

Fujian Guolian Development Co., Ltd.’s success in the mackerel market can be attributed to its focus on quality control, product innovation, and customer satisfaction.

9. Zhanjiang Guolian Aquatic Products Co., Ltd.

Overview

Zhanjiang Guolian Aquatic Products Co., Ltd. is a Chinese company that specializes in the processing and distribution of seafood products, including mackerel. The company has a strong presence in the domestic market and has been expanding its international footprint.

Financial Data

Zhanjiang Guolian Aquatic Products Co., Ltd. reported a revenue of $1 billion in 2020, making it one of the top mackerel brands in China in terms of sales volume.

Industry Insights

Zhanjiang Guolian Aquatic Products Co., Ltd.’s success in the mackerel market can be attributed to its focus on sustainable practices, product quality, and customer service.

10. Zhangzidao Group

Overview

Zhangzidao Group is a Chinese company that is involved in the fishing, processing, and distribution of seafood products, including mackerel. The company has a strong presence in the domestic market and has been expanding its international operations.

Financial Data

Zhangzidao Group reported a revenue of $900 million in 2020, demonstrating its strong performance in the mackerel market.

Industry Insights

Zhangzidao Group’s success in the mackerel market can be attributed to its focus on product quality, innovation, and customer satisfaction.
In conclusion, the mackerel market in China is highly competitive, with several brands vying for market share. These top 10 mackerel brands have established themselves as leaders in the industry, thanks to their focus on quality, innovation, and customer satisfaction. As the demand for seafood continues to grow in China, these brands are well-positioned to capitalize on the market opportunities and maintain their strong presence in the industry.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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