Moët Hennessy Partners With Beyoncé On New American Whiskey Brand, SirDavis
Moët Hennessy has partnered with singer and actress Beyoncé Knowles-Carter to create SirDavis, a new American whiskey brand. The whiskey is distilled from a mash of 51% rye and 49% malted barley and was developed by Dr. Bill Lumsden of Glenmorangie. SirDavis is named for Beyoncé’s grandfather, Davis Hogue, a farmer and moonshiner. The whiskey is at 44% abv, carries a suggested price of $89 a bottle, and is now available for pre-order through the brand’s website. Wider retail availability across the U.S. will kick off in September.
In a nod to Knowles-Carter’s Southern heritage, the whiskey is finished, blended, and bottled in her home state of Texas. “SirDavis is not only a revelatory and exceptional American whisky, which we are very proud of,” said Bernard Arnault, chairman and CEO of LVMH. “It is also a testament of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyoncé Knowles-Carter.”—Shane English
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Tagged : Beyonce, Glenmorangie, Moet Hennessy, SirDavis