Introduction

Viognier is a white grape variety that is known for its aromatic qualities and full-bodied texture. It is often made as a varietal wine, but it is also commonly blended with Syrah, a red grape variety. In this report, we will explore the reasons why Viognier is often blended with Syrah, as well as the financial implications and industry insights related to this practice.

Viognier as a Varietal

Viognier is a versatile grape that can produce a range of styles of wine, from crisp and dry to rich and full-bodied. When made as a varietal wine, Viognier showcases its signature aromas of peach, apricot, and floral notes. The wine is often aged in oak barrels to add complexity and richness to the final product.

Popularity of Viognier as a Varietal

Viognier has gained popularity in recent years, particularly in regions such as the Rhône Valley in France and California in the United States. The wine’s distinct flavors and aromas have made it a favorite among wine enthusiasts looking for something different from the more common Chardonnay or Sauvignon Blanc.

Financial Data

According to industry data, the global market for Viognier wines is growing steadily, with a compound annual growth rate of 5% over the past five years. In 2020, the market size was estimated to be around $300 million, with the United States accounting for the largest share of consumption.

Viognier-Syrah Blend

One of the most common blends involving Viognier is with Syrah, a red grape variety known for its dark fruit flavors and peppery notes. The addition of Viognier to Syrah can enhance the wine’s aromatics, soften the tannins, and add a touch of acidity to balance out the richness of the Syrah.

Reasons for Blending Viognier with Syrah

There are several reasons why winemakers choose to blend Viognier with Syrah. One of the main reasons is to improve the overall balance of the wine. Viognier’s natural acidity can help to soften the tannins in Syrah, making the wine more approachable and enjoyable in its youth.
Another reason for blending Viognier with Syrah is to enhance the aromatics of the wine. Viognier’s floral and fruity notes can add complexity and depth to the wine, creating a more interesting and layered flavor profile.

Industry Insights

In the wine industry, Viognier-Syrah blends have become increasingly popular, particularly in regions such as the Northern Rhône in France and the Central Coast of California. These blends offer a unique combination of flavors and textures that appeal to a wide range of wine drinkers, from novices to connoisseurs.
According to industry experts, the demand for Viognier-Syrah blends is expected to continue growing in the coming years, as consumers seek out new and exciting wine options. Wineries that produce these blends are likely to see increased sales and recognition in the market.

Conclusion

In conclusion, Viognier is a versatile grape that can be made into a varietal wine or blended with other grape varieties, such as Syrah. When blended with Syrah, Viognier can enhance the aromatics, balance the flavors, and add complexity to the final wine. The popularity of Viognier-Syrah blends is on the rise, and wineries that produce these wines are likely to see continued success in the market.