Introduction
In recent years, the better-for-you beverage category has seen a surge in popularity, with consumers becoming more health-conscious and seeking out products that offer both refreshment and functional benefits. One particular segment that has been gaining traction within this category is sparkling calm drinks. These beverages, which combine the effervescence of sparkling water with calming ingredients such as adaptogens and herbs, have become increasingly popular among consumers looking for a soothing and relaxing beverage option. In this report, we will explore the reasons why sparkling calm drinks are trending in the better-for-you category, backed by industry insights, financial data, and market trends.
Consumer Demand for Functional Beverages
Rising Interest in Health and Wellness
The growing focus on health and wellness among consumers has been a key driver behind the increasing demand for functional beverages. As people become more aware of the impact of their diet and lifestyle choices on their overall well-being, they are seeking out products that offer not just hydration but also additional health benefits. Sparkling calm drinks, with their blend of calming ingredients like chamomile, lavender, and ashwagandha, appeal to consumers looking for a beverage that can help them unwind and de-stress.
Shift Towards Natural and Clean Label Products
Another factor contributing to the popularity of sparkling calm drinks is the shift towards natural and clean label products. Consumers are becoming more discerning about the ingredients in their food and beverages, opting for products that are free from artificial colors, flavors, and preservatives. Sparkling calm drinks often tout their use of natural ingredients and botanical extracts, making them an attractive choice for health-conscious consumers who prioritize transparency and quality in their beverage choices.
Industry Insights and Market Trends
Emergence of Innovative Brands
In response to the growing demand for functional beverages, a number of innovative brands have entered the market with their own take on sparkling calm drinks. Companies like Recess, Kin Euphorics, and Olipop are leading the way with their unique formulations that blend calming herbs and adaptogens with sparkling water, creating a refreshing and relaxing beverage option for consumers. These brands have tapped into the trend of self-care and stress relief, positioning their products as a way to unwind and destress in a busy world.
Retail Expansion and Distribution Channels
As sparkling calm drinks continue to gain popularity, they are increasingly being carried by major retailers and grocery chains. This expanded retail presence has made these beverages more accessible to a wider audience, driving further growth in the category. Additionally, many brands are also exploring direct-to-consumer channels, such as e-commerce and subscription services, to reach consumers directly and build brand loyalty.
Financial Data and Growth Projections
Revenue Growth and Investment Activity
The better-for-you beverage category, including sparkling calm drinks, has seen significant revenue growth in recent years. According to market research firm SPINS, sales of functional beverages have grown by double digits, with sparkling calm drinks being a key contributor to this growth. Investors have taken notice of the potential in this category, with several brands securing funding to support their expansion and innovation efforts.
Market Projections and Future Outlook
Looking ahead, the market for sparkling calm drinks is expected to continue its upward trajectory, driven by consumer demand for functional beverages that offer both health benefits and enjoyment. Market research firm Grand View Research projects that the global functional beverage market will reach $158.3 billion by 2025, with sparkling calm drinks playing a significant role in this growth. As more consumers prioritize their health and well-being, the demand for calming and relaxing beverages is likely to remain strong, making sparkling calm drinks a key player in the better-for-you beverage category.
In conclusion, the trend of sparkling calm drinks in the better-for-you category is driven by consumer demand for functional beverages that offer relaxation and stress relief, as well as the industry’s focus on natural and clean label products. With innovative brands leading the way and strong growth projections for the market, sparkling calm drinks are poised to continue their upward trajectory and become a staple in the beverage industry.
