Pouch and Carton Packaging Trend in Kids and School Markets
In recent years, there has been a significant shift towards pouch and carton packaging in the kids and school markets. This trend can be attributed to various factors such as convenience, sustainability, and marketing appeal. In this report, we will delve into why pouch and carton packaging are gaining popularity in these markets, supported by industry insights and financial data.
Convenience and Portability
One of the main reasons why pouch and carton packaging are trending in the kids and school markets is their convenience and portability. Pouch packaging, in particular, is lightweight and easy to carry, making it ideal for school lunches, snacks, and on-the-go consumption. Parents appreciate the ease of packing pouches in their children’s lunchboxes without the worry of spills or leaks.
Industry Insight:
According to a report by Grand View Research, the global flexible packaging market, which includes pouch packaging, is expected to reach $293.03 billion by 2028, with a compound annual growth rate (CAGR) of 3.9%.
Sustainability and Eco-Friendly Packaging
Another driving factor behind the popularity of pouch and carton packaging in the kids and school markets is their sustainability and eco-friendly features. Consumers, especially parents, are becoming more conscious of the environmental impact of traditional plastic packaging. Pouches and cartons are often made from recyclable materials and are easier to recycle compared to single-use plastic packaging.
Industry Insight:
According to a report by Smithers, the global market for sustainable packaging is projected to reach $393.4 billion by 2028, with a CAGR of 5.9%.
Marketing Appeal and Branding Opportunities
Pouch and carton packaging also offer unique marketing appeal and branding opportunities for companies targeting the kids and school markets. Colorful and attractive packaging designs can capture the attention of young consumers and differentiate products on crowded store shelves. Brands can leverage pouch and carton packaging to communicate their values, such as health and wellness, to parents and educators.
Industry Insight:
According to a report by Market Research Future, the global packaging market for children’s products is expected to grow at a CAGR of 5.9% from 2021 to 2026.
Financial Data and Market Trends
The financial data and market trends further support the growing popularity of pouch and carton packaging in the kids and school markets. Companies that specialize in these types of packaging have seen increased demand and revenue growth in recent years.
Actual Companies:
– Capri Sun, a leading brand in pouch packaging for kids’ beverages, reported a revenue of $1.2 billion in 2020.
– Tetra Pak, a global leader in carton packaging, reported a revenue of $12.1 billion in 2020.
Industry Insight:
According to a report by Future Market Insights, the global market for pouch packaging is estimated to reach $43.1 billion by 2028, with a CAGR of 7.2%.
In conclusion, the trend towards pouch and carton packaging in the kids and school markets is driven by factors such as convenience, sustainability, and marketing appeal. Companies that embrace these packaging formats can capitalize on the growing demand and consumer preferences in these markets. As the industry continues to evolve, we can expect to see more innovative packaging solutions tailored to the unique needs of young consumers.
