Introduction

The popularity of hard seltzers has been on the rise in recent years, with more and more consumers turning to this low-calorie, low-carb alcoholic beverage option. One of the key factors driving this growth is the increasing trend of purchasing hard seltzers through e-commerce platforms and delivery services. In this report, we will explore why hard seltzer sales are growing through e-commerce and delivery channels, looking at the reasons behind this trend and the impact it is having on the industry.

Changing Consumer Behavior

Shift towards Online Shopping

One of the main reasons behind the growing popularity of hard seltzers through e-commerce and delivery is the shift in consumer behavior towards online shopping. With the convenience of being able to order products from the comfort of their own homes, more and more consumers are turning to e-commerce platforms to purchase their favorite beverages, including hard seltzers. This trend has been accelerated by the COVID-19 pandemic, which has led to more people avoiding in-person shopping and opting for online solutions instead.

Convenience and Accessibility

Another factor driving the growth of hard seltzer sales through e-commerce and delivery is the convenience and accessibility that these channels offer. With just a few clicks, consumers can have their favorite hard seltzers delivered right to their doorstep, saving time and effort compared to traditional brick-and-mortar retail stores. This convenience factor is particularly appealing to busy consumers who may not have the time to visit a physical store.

Industry Insights

Rise of Direct-to-Consumer Sales

The rise of e-commerce and delivery channels has also enabled hard seltzer brands to tap into the direct-to-consumer sales model. By selling directly to consumers through their own websites or online platforms, brands can bypass traditional retail distribution channels and have more control over their sales and marketing strategies. This direct-to-consumer approach allows brands to build stronger relationships with their customers and gather valuable data on consumer preferences and purchasing behavior.

Partnerships with Online Retailers

Many hard seltzer brands have also formed partnerships with online retailers and delivery services to expand their reach and access a larger customer base. By partnering with platforms like Drizly, Instacart, and Postmates, brands can increase their visibility and make their products more accessible to consumers who prefer to shop online. These partnerships have proven to be mutually beneficial, as they allow online retailers to offer a wider selection of beverages to their customers while helping hard seltzer brands reach new markets.

Financial Data and Trends

Revenue Growth

The growing popularity of hard seltzers through e-commerce and delivery channels has had a significant impact on the financial performance of companies in the industry. According to data from Nielsen, sales of hard seltzers through e-commerce platforms grew by 300% in 2020, with total revenue reaching $1.5 billion. This trend is expected to continue in the coming years, as more consumers embrace online shopping for their beverage purchases.

Market Share Expansion

The rise of e-commerce and delivery channels has also contributed to the expansion of market share for hard seltzer brands. Companies like White Claw, Truly, and Bon & Viv have seen significant growth in their market share as a result of their strong presence in online retail channels. With more consumers turning to online platforms to purchase their favorite beverages, these brands have been able to capture a larger share of the market and solidify their position as leaders in the industry.

Conclusion

In conclusion, the growing popularity of hard seltzers through e-commerce and delivery channels can be attributed to changing consumer behavior, convenience and accessibility, as well as industry insights such as the rise of direct-to-consumer sales and partnerships with online retailers. This trend has had a positive impact on the financial performance of companies in the industry, with significant revenue growth and market share expansion. As more consumers continue to embrace online shopping for their beverage purchases, it is likely that the trend of purchasing hard seltzers through e-commerce and delivery will continue to grow in the future.