The Rise of Canned Wine in Supermarkets and Ecommerce

Introduction

Canned wine has been steadily gaining popularity in recent years, with more and more consumers opting for this convenient and portable option over traditional bottled wine. This trend is particularly evident in supermarkets and ecommerce platforms, where canned wine sales have been experiencing significant growth. In this report, we will explore the reasons behind this shift in consumer behavior and delve into the factors driving the increased market share of canned wine in these retail channels.

Changing Consumer Preferences

One of the key factors contributing to the rise of canned wine in supermarkets and ecommerce is the changing preferences of consumers. Millennials, in particular, have shown a preference for convenience and sustainability, two factors that canned wine addresses effectively. Canned wine offers a portable and lightweight alternative to traditional bottles, making it ideal for outdoor activities, picnics, and events. Additionally, cans are easier to recycle and have a lower carbon footprint compared to glass bottles, appealing to environmentally-conscious consumers.

Convenience and Portability

The convenience and portability of canned wine cannot be understated. With single-serve cans, consumers can enjoy a glass of wine without the need for a corkscrew or glassware. This convenience factor is especially appealing to busy consumers who are constantly on-the-go and value ease of consumption. In addition, canned wine is less prone to breakage than glass bottles, making it a safer option for outdoor activities and travel.

Quality and Variety

Contrary to popular belief, canned wine is not synonymous with low-quality wine. Many reputable wineries and wine producers are now offering their products in canned format, ensuring that consumers have access to high-quality wines in a convenient packaging. Moreover, canned wine comes in a variety of options, including red, white, rosé, and sparkling wines, catering to a wide range of preferences and taste profiles. This variety allows consumers to experiment with different styles and flavors without committing to a full bottle.

Cost-Effectiveness

Another factor driving the increased market share of canned wine in supermarkets and ecommerce is its cost-effectiveness. Canned wine is often priced lower than bottled wine, making it an attractive option for budget-conscious consumers. Additionally, the smaller portion size of canned wine cans make it easier for consumers to control their consumption and avoid wastage, further adding to its value proposition.

Industry Insights and Financial Data

According to a report by Grand View Research, the global canned wine market size was valued at $54.9 million in 2020 and is expected to reach $108.7 million by 2027, growing at a compound annual growth rate (CAGR) of 9.7% during the forecast period. This growth can be attributed to the increasing demand for convenient and portable packaging solutions in the wine industry, as well as the rising popularity of canned wine among younger consumers.

Key Players in the Canned Wine Market

Several key players are leading the charge in the canned wine market, including brands such as Union Wine Co., Underwood, and Francis Ford Coppola Winery. These companies have successfully capitalized on the trend towards canned wine by offering high-quality products in innovative packaging. Union Wine Co., for example, is known for its “Underwood” canned wine line, which includes a variety of red, white, and sparkling wines in convenient 375ml cans.

Conclusion

In conclusion, the rise of canned wine in supermarkets and ecommerce can be attributed to a combination of changing consumer preferences, convenience, quality, variety, and cost-effectiveness. As more consumers seek out sustainable and convenient wine options, canned wine is likely to continue gaining market share in the retail sector. With the industry projected to grow at a steady pace in the coming years, it is clear that canned wine is here to stay as a viable and popular alternative to traditional bottled wine.