Introduction
Old Tom Gin is a classic style of gin that has been enjoying a resurgence in popularity in recent years. One of the defining characteristics of Old Tom Gin is its touch of sweetness, which sets it apart from other styles of gin. In this report, we will explore why this touch of sweetness defines the character of Old Tom Gin, looking at both the historical roots of the style and its modern-day appeal.
The History of Old Tom Gin
Old Tom Gin has its roots in 18th-century England, where it was a popular style of gin enjoyed by the working class. At that time, gin was often of poor quality and heavily adulterated, leading to the rise of the Old Tom style, which was slightly sweetened to mask the harsh flavors of the spirit. Old Tom Gin was traditionally served in “gin palaces,” where patrons could purchase a shot of gin through a slot in the wall, hence the name “Old Tom,” after a popular cat-shaped sign used to indicate these establishments.
Financial Data
While Old Tom Gin fell out of favor in the 20th century with the rise of London Dry Gin, it has experienced a resurgence in recent years. According to market research firm IWSR, sales of Old Tom Gin have been steadily increasing, with a growth rate of 15% in 2020 alone. This growth can be attributed to the craft cocktail movement and a renewed interest in classic cocktails that feature Old Tom Gin as a key ingredient.
The Character of Old Tom Gin
The touch of sweetness in Old Tom Gin comes from the addition of sugar or sweeteners during the distillation process. This sweetness helps to balance out the botanical flavors of the gin, giving it a more rounded and approachable profile compared to other styles of gin. The sweetness in Old Tom Gin is subtle, adding a depth of flavor without overpowering the other botanicals.
Industry Insights
Several distilleries are leading the way in reviving the Old Tom Gin style, with brands like Ransom Spirits, Hayman’s, and Tanqueray all offering their own versions of this classic gin. These brands have capitalized on the growing interest in craft spirits and classic cocktails, positioning Old Tom Gin as a versatile and flavorful spirit that can be enjoyed neat or in a variety of cocktails.
Modern-Day Appeal
In today’s cocktail culture, Old Tom Gin offers a unique flavor profile that stands out in a crowded market. The touch of sweetness in Old Tom Gin makes it a versatile spirit that can be used in a wide range of cocktails, from classic gin and tonics to more complex concoctions like the Tom Collins or Martinez. Bartenders appreciate the balanced flavors of Old Tom Gin, which allow it to shine in both traditional and modern cocktail recipes.
Market Trends
According to data from Nielsen, sales of Old Tom Gin have been steadily increasing in bars and restaurants, with a particular uptick in sales during the summer months. This trend is likely due to the refreshing nature of Old Tom Gin cocktails, which are perfect for sipping on a hot day. As consumers continue to seek out unique and flavorful spirits, Old Tom Gin is poised to remain a popular choice for cocktail enthusiasts.
Conclusion
In conclusion, the touch of sweetness that defines the character of Old Tom Gin is a key factor in its enduring appeal. From its historical roots as a popular style of gin in 18th-century England to its modern-day resurgence in the craft cocktail movement, Old Tom Gin offers a unique flavor profile that sets it apart from other styles of gin. As consumers continue to seek out flavorful and versatile spirits, Old Tom Gin is poised to remain a staple in bars and homes around the world.
