A delegation of UK red meat exporters recently embarked on a five-day mission to South Africa, aiming to strengthen trade relations and meet the country’s rising demand for beef and pork. Organized by the Agriculture and Horticulture Development Board (AHDB), the mission brought together six UK export businesses, visiting key cities like Johannesburg, Cape Town, and Durban to connect with leading importers and distributors of red meat.

The trade mission was highlighted by a reception at the British Trade Commissioner’s residence in Johannesburg, an event coordinated in partnership with the Department for Business and Trade (DBT). This initiative forms part of the UK’s broader strategy to boost agri-food exports in global markets.

Red Meat Trade Growth

In the first half of 2024, UK exports of pig meat and beef to South Africa saw significant growth:

• Pig Meat Exports:
  • 3,167 tonnes were shipped, valued at £5.4 million, marking a 34% increase in volume and a 52% increase in value compared to the same period last year.
• Beef Exports:
  • 2,772 tonnes of beef were exported, valued at £2.4 million, reflecting a 50% increase in volume and a 27% rise in value on the year.

This upward trajectory underscores the expanding market potential for UK red meat products in South Africa, driven by the country’s growing appetite for high-quality imports.

Strategic Importance

Jonathan Eckley, AHDB’s Head of International Trade Development, emphasized the critical role of international trade in advancing the UK’s agri-food sector. “South Africa presents numerous opportunities for UK beef and pork exports. The figures for the first half of the year are promising, and this mission reflects our commitment to developing global markets for UK red meat exports,” he said.

Eckley added that these efforts are not just about increasing volume but also about promoting the UK as a trusted supplier of premium red meat products. The mission highlights ongoing collaboration between industry and government to ensure the continued success of UK meat exports in a competitive global market.

Future Prospects

As South Africa’s demand for imported red meat continues to grow, AHDB’s analysis points to strong opportunities for UK exporters. By fostering strong relationships with importers and distributors and leveraging government support, the UK can further enhance its footprint in this lucrative market.

The success of this trade mission signals not only the UK’s potential to boost exports to South Africa but also its capability to navigate and capitalize on new global opportunities for the red meat sector.