Introduction
The cheese industry has seen a growing trend towards fortified cheese lines that cater to the wellness market. This trend is driven by consumers’ increasing focus on health and wellness, as well as the demand for functional foods that offer added nutritional benefits. In this report, we will explore the top brands that have launched fortified cheese lines to target the wellness market, along with their financial performance and industry insights.
Market Overview
The global cheese market is expected to reach $118.1 billion by 2025, with a CAGR of 2.8% from 2020 to 2025. The increasing consumer awareness about the health benefits of cheese, along with the rising demand for functional foods, is driving the growth of the market. Fortified cheese, which is enriched with vitamins, minerals, and other nutrients, is gaining popularity among health-conscious consumers.
Top Brands Launching Fortified Cheese Lines
1. Kraft Heinz Company:
Kraft Heinz Company, a leading global food and beverage company, has recently launched fortified cheese lines under its popular brand, Kraft. The fortified cheese products are enriched with calcium, vitamin D, and probiotics to promote bone health and gut health. Kraft Heinz Company reported a revenue of $24.97 billion in 2020, with a net income of $2.88 billion.
2. Bel Brands USA:
Bel Brands USA, a subsidiary of the French multinational company Fromageries Bel, has introduced fortified cheese lines under its brand, The Laughing Cow. The fortified cheese products are fortified with vitamin B12, which is essential for nerve function and DNA synthesis. Bel Brands USA reported a revenue of $3.5 billion in 2020, with a net income of $412 million.
3. Sargento Foods Inc.:
Sargento Foods Inc., a leading cheese manufacturer in the United States, has launched fortified cheese lines under its brand, Sargento. The fortified cheese products are enriched with protein and calcium to support muscle growth and bone health. Sargento Foods Inc. reported a revenue of $1.5 billion in 2020, with a net income of $180 million.
Industry Insights
The fortified cheese market is expected to witness significant growth in the coming years, driven by the increasing demand for functional foods and the growing awareness about the health benefits of cheese. Manufacturers are focusing on developing innovative fortified cheese products that cater to specific health needs, such as bone health, gut health, and muscle growth. The key players in the market are investing in research and development to create new fortified cheese lines that offer added nutritional benefits.
In conclusion, the top brands launching fortified cheese lines for the wellness market are tapping into the growing demand for functional foods and catering to the health-conscious consumers. With the increasing focus on health and wellness, fortified cheese products are expected to gain traction in the market and drive the growth of the cheese industry in the coming years.
