Read: The Global Watermelon Industry in 2025 – Market Trends, Challenges, and Future Outlook
Introduction
Watermelon, known for its refreshing taste and hydrating properties, has made its mark in the skincare and cosmetic industry. Its high water content, vitamins A and C, and antioxidants make it a sought-after ingredient in various beauty products. This report explores the top 10 watermelon-based skincare and cosmetic brands, analyzing their product offerings, market positions, financials, and unique selling propositions.
1. Glow Recipe
Overview
Glow Recipe, founded in 2014, is a K-beauty brand that has gained popularity for its fruit-powered skincare products. Their Watermelon Glow line has become a bestseller.
Products
The flagship product, Watermelon Glow Sleeping Mask, combines watermelon extract with hyaluronic acid and AHAs, providing hydration and gentle exfoliation. The brand also offers the Watermelon Glow Ultra-Fine Mist, which delivers a burst of hydration throughout the day.
Financials
Glow Recipe reported revenues of approximately $40 million in 2022. The brand has seen a 150% growth year-over-year since its inception, largely driven by its innovative marketing strategies and influencer partnerships.
2. Fresh
Overview
Fresh, a subsidiary of LVMH, focuses on natural ingredients and has a strong portfolio of skincare products featuring watermelon.
Products
The Fresh Watermelon Hydrating Glow Face Mask is a standout product that hydrates and revitalizes the skin, utilizing watermelon extract and hyaluronic acid. Fresh also offers Watermelon Soy Face Cleanser, which gently cleanses while maintaining skin moisture.
Financials
Fresh’s parent company, LVMH, reported a 20% increase in skincare sales in 2022, contributing to LVMH’s overall revenue of €75 billion. Fresh is estimated to account for about 5% of LVMH’s beauty segment.
3. The Body Shop
Overview
The Body Shop is known for its commitment to ethical sourcing and community trade. Their Watermelon range includes various skincare products.
Products
The Body Shop’s Watermelon Whipped Body Butter is a popular item, offering deep hydration with a lightweight feel. Additionally, the Watermelon Gel Mist refreshes and hydrates the skin throughout the day.
Financials
The Body Shop reported revenues of £1.5 billion in 2022, with skincare products contributing significantly to this figure. The Watermelon range has seen a 30% increase in sales since its launch.
4. Tarte Cosmetics
Overview
Tarte Cosmetics is known for its eco-friendly formulations and vibrant color cosmetics. Their watermelon-infused products cater to a youthful demographic.
Products
The Tarte Maracuja Tinted Hydrator, infused with watermelon, provides lightweight coverage and hydration. Their Watermelon Juicy Lip Balm is also a favorite for adding a hint of color while moisturizing the lips.
Financials
Tarte reported a revenue increase of 25% in 2022, with their fruit-infused products being a driving force. The watermelon line has helped Tarte capture a younger audience, significantly boosting brand loyalty.
5. Kiehl’s
Overview
Kiehl’s, a heritage skincare brand, combines natural ingredients and scientific formulations. Their watermelon products focus on hydration and skincare benefits.
Products
The Kiehl’s Watermelon Glow Lip Balm offers nourishment while providing a subtle tint. Additionally, the Watermelon Hydrating Mist refreshes the skin, making it ideal for hot summer days.
Financials
Kiehl’s, under the Estée Lauder Companies Inc., reported a 15% increase in skincare sales in 2022. The watermelon line contributed to a significant portion of these sales, appealing to both existing and new customers.
6. Mario Badescu
Overview
Mario Badescu is known for its acne treatments and skincare products. Their watermelon offerings focus on hydration and soothing properties.
Products
The Mario Badescu Watermelon Cleansing Oil and Watermelon Hydrating Mist are popular products that help cleanse and refresh the skin, providing a dewy finish.
Financials
Mario Badescu reported an estimated annual revenue of $60 million in 2022, with its watermelon products accounting for about 10% of total sales. The brand has grown steadily, leveraging online sales channels.
7. Sephora Collection
Overview
Sephora Collection offers a range of beauty products at accessible price points. Their watermelon range is designed to attract a broad audience.
Products
The Sephora Watermelon Cleansing Wipes and Watermelon Face Mask are popular for their convenience and effectiveness. These products target consumers looking for quick and easy skincare solutions.
Financials
Sephora Collection, part of LVMH, reported skincare sales growth of 18% in 2022. The watermelon products have contributed positively to this growth, appealing to budget-conscious consumers.
8. Pixi Beauty
Overview
Pixi Beauty is celebrated for its skincare and makeup hybrids, focusing on natural ingredients. Their watermelon line is designed for hydration and radiance.
Products
The Pixi Hydrating Milky Mist with watermelon is a favorite among consumers for its lightweight hydration. The Watermelon Infused Lip Oil also offers a nourishing touch while providing shine.
Financials
Pixi Beauty reported annual revenues of approximately $50 million in 2022, with the watermelon line performing well, especially among younger consumers.
9. Farmacy Beauty
Overview
Farmacy Beauty is known for its commitment to clean beauty and sustainable practices. Their watermelon products are formulated to promote healthy skin.
Products
The Farmacy Watermelon Glow Sleeping Mask and Watermelon Hydrating Serum are standout products known for their effectiveness in providing moisture and nourishment.
Financials
Farmacy Beauty reported an estimated revenue of $35 million in 2022. The watermelon range has been instrumental in attracting customers who prioritize clean ingredients.
10. Sunkissed
Overview
Sunkissed is a newer brand focusing on sun care and hydration, with a range of products infused with watermelon extract.
Products
The Sunkissed Watermelon After-Sun Gel and Watermelon Body Lotion are designed to hydrate and soothe sun-exposed skin, making them popular during the summer months.
Financials
Sunkissed has seen rapid growth, with estimated revenues of $10 million in 2022. Their watermelon line has been well-received, especially among younger consumers seeking sun care solutions.
Conclusion
The watermelon-based skincare and cosmetic market is thriving, with brands leveraging the fruit’s hydrating and soothing properties to create innovative products. From established names like Kiehl’s and Fresh to emerging brands like Sunkissed, the versatility of watermelon in beauty products appeals to a diverse consumer base. As the trend continues to grow, brands that prioritize sustainability and clean ingredients are likely to lead the market in the coming years. The financial success of these brands highlights the increasing consumer demand for effective, natural beauty solutions.
