Introduction

The sheep meat industry plays a significant role in the global agricultural market, and the Middle East has emerged as a prime destination for sheep meat exports. This report delves into the top 10 sheep meat brands exporting to the Middle East, highlighting their market strategies, financials, and the volumes they handle. Understanding these brands provides insight into consumer preferences and market dynamics in this region.

Market Overview

The Middle East is characterized by a high demand for sheep meat, driven by cultural preferences and dietary habits. Countries like Saudi Arabia, the United Arab Emirates, and Kuwait are key players in this market, with sheep meat being a staple in many households. The sheep meat market in the Middle East is projected to grow at a CAGR of 5.1% from 2023 to 2028, reaching a market value of approximately USD 1.2 billion by 2028.

Top 10 Sheep Meat Brands

1. Australian Lamb

Australian Lamb, produced primarily by Meat & Livestock Australia (MLA), is renowned for its high-quality lamb exports. In 2022, Australia exported approximately 100,000 tons of lamb to the Middle East, valued at around USD 600 million. The brand focuses on sustainability and quality assurance, appealing to health-conscious consumers.

2. New Zealand Lamb

New Zealand is another major exporter, with brands like Silver Fern Farms leading the charge. In 2022, New Zealand exported about 80,000 tons of lamb to the Middle East, generating USD 500 million in revenue. The country’s grass-fed and hormone-free lamb is particularly popular among Middle Eastern consumers.

3. Al Ain Farms

Al Ain Farms, based in the UAE, is a local brand that has gained significant traction in the region. The company reported revenues of approximately USD 150 million in 2022, with lamb accounting for a substantial portion of its sales. Their focus on locally sourced meat and halal certification makes them a preferred choice among consumers.

4. Almarai

Almarai is one of the largest food producers in the Middle East, with a diverse portfolio that includes sheep meat. The company generated around USD 2 billion in 2022, with sheep meat contributing about USD 200 million. Their strategic partnerships with local farmers ensure a steady supply of high-quality meat.

5. Al Jazeera Foods

Al Jazeera Foods is another key player in the UAE market, specializing in sheep meat products. The company has seen growth in its export volumes, selling approximately 15,000 tons of sheep meat to the Middle East in 2022, valued at around USD 90 million. Their focus on innovative packaging and marketing strategies has enhanced their brand visibility.

6. Safa Lamb

Safa Lamb, a brand under the umbrella of Al Saffat Group, is well-known for its premium lamb products. In 2022, Safa Lamb exported about 20,000 tons of sheep meat to various Middle Eastern countries, generating revenues of approximately USD 120 million. Their commitment to quality and customer satisfaction has positioned them as a trusted brand.

7. BMC (Bahrain Meat Company)

Bahrain Meat Company is a prominent player in the sheep meat market, offering a range of lamb products. The company reported export volumes of around 10,000 tons in 2022, with sales reaching approximately USD 60 million. BMC focuses on maintaining high standards of animal welfare and product quality.

8. Al Falah Farms

Al Falah Farms, based in Oman, has gained popularity for its organic and ethically sourced lamb. In 2022, the company exported about 8,000 tons of sheep meat, generating revenues of around USD 45 million. Their emphasis on organic farming practices resonates well with health-conscious consumers.

9. Tasmanian Lamb

Tasmanian Lamb, known for its premium quality, has established a strong presence in the Middle East. The brand exported approximately 12,000 tons of lamb in 2022, valued at around USD 75 million. Their marketing strategy focuses on the unique taste and quality of Tasmanian lamb, appealing to gourmet consumers.

10. Zain Meat Company

Zain Meat Company, based in Saudi Arabia, is a local favorite known for its competitively priced sheep meat products. The company reported sales of approximately USD 70 million in 2022, with export volumes reaching 10,000 tons. Their extensive distribution network ensures that their products are widely available across the region.

Challenges in the Market

While the sheep meat market in the Middle East presents numerous opportunities, it also faces challenges. Factors such as fluctuating feed prices, stringent import regulations, and competition from local producers can impact profitability. Moreover, the ongoing geopolitical tensions in the region can affect trade dynamics and supply chains.

Conclusion

The sheep meat export market to the Middle East is robust and continues to grow. The top 10 brands highlighted in this report demonstrate a combination of quality, sustainability, and strategic marketing that resonates with consumers. As the market evolves, these brands are likely to adapt and innovate, ensuring their continued success in this lucrative region. By understanding these key players and market dynamics, stakeholders can make informed decisions that align with consumer preferences and market trends.

[Read More: Global Sheep Industry Report 2025: Market Trends & Forecasts]