Introduction
Prosecco, the popular Italian sparkling wine, has been a favorite among consumers for its light and bubbly character. In 2025, the prosecco industry witnessed several innovative product launches that captivated the market. This report highlights the top 10 prosecco product innovations introduced in 2025, showcasing the creativity and ingenuity of producers in meeting consumer demands and preferences.
1. Eco-Friendly Packaging
Company: GreenVino
GreenVino, a leading prosecco producer, launched a new line of eco-friendly packaging for its prosecco products in 2025. The company introduced biodegradable and recyclable materials for its bottles and labels, aiming to reduce its environmental footprint. This sustainable approach resonated well with environmentally conscious consumers, driving sales and brand loyalty for GreenVino.
2. CBD-Infused Prosecco
Company: BubblyBliss
BubblyBliss, a pioneering brand in the prosecco industry, introduced CBD-infused prosecco in 2025. This innovative product combined the relaxing properties of CBD with the effervescence of prosecco, creating a unique drinking experience for consumers seeking relaxation and indulgence. The launch of CBD-infused prosecco garnered significant attention and positioned BubblyBliss as a trendsetter in the market.
3. Prosecco Spritz Cocktail Kit
Company: MixologyMasters
MixologyMasters, a renowned cocktail brand, partnered with a leading prosecco producer to launch a Prosecco Spritz Cocktail Kit in 2025. This kit included all the necessary ingredients and instructions to make a refreshing prosecco-based cocktail at home. The convenience and quality of the Prosecco Spritz Cocktail Kit appealed to consumers looking for easy and enjoyable cocktail experiences, driving sales for both brands.
4. Sparkling Prosecco Rosé
Company: PinkBubbles
PinkBubbles, a premium prosecco producer, introduced Sparkling Prosecco Rosé in 2025, blending the fruity notes of rosé wine with the crispness of prosecco. This innovative product catered to the growing demand for rosé wines and sparkling beverages, attracting a new segment of consumers to the prosecco category. The launch of Sparkling Prosecco Rosé proved to be a success for PinkBubbles, driving sales and brand recognition.
5. Virtual Prosecco Tasting Experience
Company: TasteVibes
TasteVibes, a digital wine platform, launched a Virtual Prosecco Tasting Experience in 2025, allowing consumers to participate in guided prosecco tastings from the comfort of their homes. This innovative concept combined technology with the art of wine tasting, offering an interactive and educational experience for prosecco enthusiasts. The Virtual Prosecco Tasting Experience garnered positive reviews and increased engagement for TasteVibes, establishing the brand as a leader in virtual wine experiences.
6. Limited Edition Prosecco Magnum Bottles
Company: LuxeFizz
LuxeFizz, a luxury prosecco brand, released Limited Edition Prosecco Magnum Bottles in 2025, featuring oversized bottles with unique designs and premium packaging. These exclusive magnum bottles appealed to collectors and connoisseurs, creating a sense of luxury and sophistication around the brand. The Limited Edition Prosecco Magnum Bottles became highly sought-after items, driving sales and brand prestige for LuxeFizz.
7. Prosecco-Infused Gourmet Chocolates
Company: SweetFizz
SweetFizz, a confectionery brand, collaborated with a leading prosecco producer to launch Prosecco-Infused Gourmet Chocolates in 2025. These decadent chocolates were infused with prosecco flavors, offering a delightful pairing of sweet and bubbly sensations. The Prosecco-Infused Gourmet Chocolates became a popular gift item and indulgence for consumers, driving sales and brand recognition for SweetFizz.
8. DIY Prosecco Cocktail Mixers
Company: MixItUp
MixItUp, a beverage company, introduced DIY Prosecco Cocktail Mixers in 2025, featuring a variety of flavored syrups and garnishes to customize prosecco cocktails at home. This innovative product catered to consumers looking for personalized and creative drink options, enhancing their home bartending experiences. The DIY Prosecco Cocktail Mixers became a hit among cocktail enthusiasts, driving sales and brand loyalty for MixItUp.
9. Prosecco-Infused Skincare Products
Company: GlowFizz
GlowFizz, a beauty brand, launched a line of Prosecco-Infused Skincare Products in 2025, incorporating the antioxidant properties of prosecco into facial serums and creams. These innovative skincare products promised to rejuvenate and brighten the skin, tapping into the wellness trend and the popularity of natural ingredients. The Prosecco-Infused Skincare Products gained a loyal following among beauty enthusiasts, driving sales and brand growth for GlowFizz.
10. Prosecco Subscription Box Service
Company: BubblyBox
BubblyBox, a subscription service, launched a Prosecco Subscription Box in 2025, offering curated selections of premium prosecco bottles and accessories delivered to subscribers’ doorsteps regularly. This convenient and personalized service catered to prosecco lovers looking to discover new brands and varieties, creating a sense of excitement and anticipation with each box. The Prosecco Subscription Box service gained popularity among wine enthusiasts, driving recurring revenue and brand engagement for BubblyBox.
In conclusion, the prosecco industry in 2025 saw a wave of innovation with the launch of these top 10 product innovations. From eco-friendly packaging to CBD-infused prosecco, these new offerings catered to diverse consumer tastes and preferences, driving sales and brand growth for companies in the market. As the industry continues to evolve, we can expect more exciting and creative prosecco products to enter the market, shaping the future of this beloved sparkling wine category.
