Top 10 Prosecco Importing Countries in the World in 2025
Introduction
Prosecco, a sparkling wine from Italy, has gained immense popularity worldwide in recent years. With its light and refreshing taste, prosecco has become a favorite choice for celebrations and social gatherings. In this report, we will analyze the top 10 prosecco importing countries in the world in 2025, highlighting key trends, market dynamics, and industry insights.
1. United States
The United States remains the largest importer of prosecco in the world, with a significant market share. The growing trend of wine consumption, coupled with the rising popularity of sparkling wines, has fueled the demand for prosecco in the US market. Major wine distributors and retailers in the country have been actively promoting prosecco, contributing to its widespread availability and consumption.
2. United Kingdom
The United Kingdom is another key market for prosecco imports, with a strong demand among consumers. The British have developed a taste for sparkling wines, and prosecco has become a popular choice for various occasions. The presence of numerous wine bars, restaurants, and retail outlets specializing in Italian wines has further boosted the consumption of prosecco in the UK.
3. Germany
Germany ranks high among the top prosecco importing countries, with a growing market for sparkling wines. The German consumers appreciate the light and fruity flavor profile of prosecco, making it a preferred choice for many. Prosecco has become a staple at social events, parties, and celebrations in Germany, driving its import volume in the country.
4. Canada
Canada has witnessed a surge in prosecco imports in recent years, reflecting the changing preferences of consumers. The Canadian market has shown a growing interest in sparkling wines, with prosecco being one of the favored options. The availability of a wide range of prosecco brands and varieties has catered to the diverse tastes of Canadian consumers.
5. Australia
Australia has emerged as a significant market for prosecco imports, with a rising demand for Italian sparkling wines. The Australian wine market has witnessed a shift towards lighter and more refreshing wine styles, making prosecco a popular choice among consumers. The increasing number of wine bars, restaurants, and specialty stores offering prosecco has contributed to its growing popularity in Australia.
6. France
France, known for its champagne production, has also shown a growing interest in prosecco imports. While champagne remains the preferred choice for many French consumers, prosecco has gained traction as a more affordable and accessible alternative. The French market for prosecco is driven by its versatility and suitability for various occasions.
7. Japan
Japan has witnessed a steady increase in prosecco imports, reflecting the evolving wine preferences of consumers. The Japanese market has shown a growing appetite for sparkling wines, with prosecco being a favored option. The influence of Italian cuisine and culture in Japan has also contributed to the popularity of prosecco among consumers.
8. Switzerland
Switzerland ranks among the top prosecco importing countries, with a discerning consumer base appreciative of quality wines. Prosecco has found a niche market in Switzerland, where consumers seek premium and authentic Italian wines. The presence of specialized wine importers and retailers has facilitated the distribution and availability of prosecco in the country.
9. Belgium
Belgium has shown a growing interest in prosecco imports, with consumers embracing the light and fruity characteristics of the wine. Prosecco has become a popular choice for social gatherings, parties, and celebrations in Belgium. The expanding network of wine distributors and retailers has contributed to the accessibility of prosecco in the Belgian market.
10. Netherlands
The Netherlands rounds up the list of top prosecco importing countries, with a steady demand for Italian sparkling wines. Prosecco has gained a following among Dutch consumers, who appreciate its easy-drinking nature and versatility. The presence of wine bars, restaurants, and specialty shops offering a diverse selection of prosecco has fueled its import volume in the Netherlands.
In conclusion, the global market for prosecco continues to expand, driven by changing consumer preferences, growing wine culture, and increased availability of Italian sparkling wines. The top 10 prosecco importing countries in the world in 2025 represent a diverse mix of markets where prosecco has established a strong presence and gained popularity among consumers. As the demand for sparkling wines continues to rise, the prospects for prosecco exports from Italy look promising in the years to come.
