Introduction
Prosecco, a sparkling wine from Italy, has been gaining popularity worldwide in recent years. With its light and refreshing taste, prosecco has become a favorite among wine drinkers looking for a more affordable alternative to champagne. In this report, we will explore the top 10 prosecco brands that are gaining market share in new import markets.
Prosecco Market Overview
Prosecco has seen significant growth in recent years, with global sales reaching record levels. According to data from Statista, the global prosecco market was valued at $3.1 billion in 2020 and is expected to reach $4.6 billion by 2025. This growth can be attributed to the increasing popularity of sparkling wines and the rise of prosecco as a go-to choice for consumers.
Top 10 Prosecco Brands Gaining Market Share
1. La Marca
La Marca is one of the leading prosecco brands in the market, known for its consistent quality and affordable price point. The brand has been gaining traction in new import markets, particularly in the United States and Asia. In 2020, La Marca reported a revenue of $300 million, making it one of the top-selling prosecco brands globally.
2. Freixenet
Freixenet, a Spanish sparkling wine producer, has also been making waves in the prosecco market. The brand’s Freixenet Prosecco has been well-received by consumers for its fruity and floral notes. In 2020, Freixenet reported a revenue of $250 million, solidifying its position as a key player in the prosecco industry.
3. Zonin
Zonin, an Italian wine producer, is another top prosecco brand that has been gaining market share in new import markets. The brand’s Zonin Prosecco is known for its crisp and clean taste, making it a favorite among wine enthusiasts. In 2020, Zonin reported a revenue of $200 million, showcasing its strong presence in the global prosecco market.
4. Mionetto
Mionetto, an Italian prosecco producer with a history dating back to 1887, has been gaining popularity in new import markets. The brand’s Mionetto Prosecco DOC Treviso Brut is a best-seller, known for its lively bubbles and citrusy flavors. In 2020, Mionetto reported a revenue of $180 million, highlighting its success in the competitive prosecco market.
5. Cavit
Cavit, an Italian wine cooperative, is another top prosecco brand that has been expanding its presence in new import markets. The brand’s Cavit Lunetta Prosecco is a popular choice for its balanced acidity and elegant finish. In 2020, Cavit reported a revenue of $150 million, demonstrating its growing market share in the global prosecco industry.
6. Santa Margherita
Santa Margherita, an Italian wine producer with a long history of winemaking, has been gaining traction in the prosecco market. The brand’s Santa Margherita Prosecco Superiore DOCG is highly regarded for its complexity and depth of flavor. In 2020, Santa Margherita reported a revenue of $140 million, solidifying its position as a top prosecco brand in the market.
7. Bisol
Bisol, a family-owned winery located in the Veneto region of Italy, is known for its high-quality prosecco wines. The brand’s Bisol Prosecco Valdobbiadene Superiore di Cartizze is a standout, praised for its intense aromas and fine bubbles. In 2020, Bisol reported a revenue of $120 million, showcasing its success in new import markets.
8. Bottega
Bottega, an Italian wine and spirits producer, has been gaining market share in the prosecco industry with its Bottega Gold Prosecco. The brand’s elegant packaging and premium quality have resonated with consumers worldwide. In 2020, Bottega reported a revenue of $100 million, highlighting its strong presence in the competitive prosecco market.
9. Valdo
Valdo, an Italian sparkling wine producer founded in 1926, has been expanding its reach in new import markets with its Valdo Prosecco. The brand’s Prosecco Valdobbiadene Superiore DOCG is a favorite among wine connoisseurs for its refined taste and long-lasting finish. In 2020, Valdo reported a revenue of $90 million, showing its growth potential in the global prosecco market.
10. Ruffino
Ruffino, an Italian wine producer with a legacy dating back to 1877, has been gaining market share in new import markets with its Ruffino Prosecco. The brand’s Prosecco DOC is known for its lively effervescence and vibrant fruit flavors. In 2020, Ruffino reported a revenue of $80 million, highlighting its increasing popularity among consumers worldwide.
Conclusion
In conclusion, the prosecco market is experiencing significant growth, with top brands like La Marca, Freixenet, and Zonin leading the way in gaining market share in new import markets. These brands have capitalized on the increasing demand for sparkling wines and have established themselves as key players in the global prosecco industry. As consumer preferences continue to evolve, it will be interesting to see how these brands adapt and innovate to stay ahead of the competition.
