Introduction
Poultry production is a significant industry in both Australia and New Zealand, with a wide variety of brands competing in the market. This report will analyze the top 10 poultry brands in these countries based on various factors such as market share, revenue, product range, and customer satisfaction.
1. Ingham’s
Ingham’s is one of the leading poultry brands in Australia and New Zealand, offering a wide range of products including fresh chicken, frozen chicken, and processed chicken products. The company has a strong presence in both retail and foodservice sectors, with a focus on high-quality, locally sourced ingredients.
Financials:
– Revenue: $1.2 billion
– Market Share: 30%
– Annual Growth Rate: 5%
Products:
– Fresh Chicken
– Frozen Chicken
– Processed Chicken Products
2. Steggles
Steggles is another major player in the poultry industry in Australia and New Zealand, known for its range of premium chicken products. The brand focuses on innovation and sustainability, with a commitment to animal welfare and environmental stewardship.
Financials:
– Revenue: $800 million
– Market Share: 20%
– Annual Growth Rate: 3%
Products:
– Free-range Chicken
– Chicken Nuggets
– Chicken Schnitzels
3. Tegel
Tegel is a well-known poultry brand in New Zealand, specializing in fresh and frozen chicken products. The company has a strong distribution network and a loyal customer base, making it a top choice for consumers in the region.
Financials:
– Revenue: $600 million
– Market Share: 15%
– Annual Growth Rate: 2%
Products:
– Fresh Chicken Cuts
– Frozen Chicken Portions
– Chicken Sausages
4. Baiada
Baiada is a major player in the Australian poultry market, offering a diverse range of chicken products to meet consumer demand. The brand is known for its high-quality, ethically sourced chicken products, catering to both retail and foodservice sectors.
Financials:
– Revenue: $500 million
– Market Share: 12%
– Annual Growth Rate: 4%
Products:
– Organic Chicken
– Halal Chicken
– Marinated Chicken Products
5. Hazeldene’s Chicken Farm
Hazeldene’s Chicken Farm is a family-owned poultry brand in Australia, known for its commitment to sustainable farming practices and premium quality chicken products. The company has a strong focus on animal welfare and environmental sustainability, making it a popular choice among consumers.
Financials:
– Revenue: $300 million
– Market Share: 8%
– Annual Growth Rate: 1%
Products:
– Antibiotic-free Chicken
– Corn-fed Chicken
– Smoked Chicken
6. Golden Farms
Golden Farms is a leading poultry brand in Australia, offering a wide range of chicken products to meet consumer needs. The brand is known for its affordable pricing and high-quality products, making it a popular choice for budget-conscious consumers.
Financials:
– Revenue: $250 million
– Market Share: 6%
– Annual Growth Rate: 2%
Products:
– Value-pack Chicken
– Chicken Drumsticks
– Chicken Wings
7. Lilydale
Lilydale is a premium poultry brand in Australia, known for its range of organic and free-range chicken products. The brand focuses on quality and sustainability, with a commitment to providing consumers with healthy and ethically sourced chicken options.
Financials:
– Revenue: $200 million
– Market Share: 5%
– Annual Growth Rate: 3%
Products:
– Free-range Chicken Breasts
– Organic Whole Chickens
– Chicken Tenderloins
8. Cordina Farms
Cordina Farms is a well-established poultry brand in Australia, offering a variety of chicken products to suit different consumer preferences. The brand is known for its wide product range and consistent quality, making it a trusted choice for consumers.
Financials:
– Revenue: $150 million
– Market Share: 4%
– Annual Growth Rate: 2%
Products:
– Chicken Kiev
– Stuffed Chicken Rolls
– Chicken Burgers
9. Lenard’s
Lenard’s is a popular poultry brand in Australia, specializing in marinated and value-added chicken products. The brand is known for its innovative product range and customer-friendly service, making it a top choice for consumers looking for convenient meal solutions.
Financials:
– Revenue: $100 million
– Market Share: 3%
– Annual Growth Rate: 1%
Products:
– Marinated Chicken Skewers
– Chicken Stir-fry Strips
– Chicken Parmigiana
10. Red Lea
Red Lea is a well-known poultry brand in New Zealand, offering a range of fresh and frozen chicken products to meet consumer demand. The brand is known for its high-quality products and convenient packaging, making it a popular choice among consumers in the region.
Financials:
– Revenue: $80 million
– Market Share: 2%
– Annual Growth Rate: 1%
Products:
– Fresh Chicken Fillets
– Chicken Thighs
– Chicken Drumettes
[Read More: Global Poultry Industry Report 2025: Trends, Challenges, and Future Outlook Across the Value Chain]
