Introduction

The meal kit industry has seen significant growth in recent years, with more consumers opting for convenient and easy meal solutions. Poultry brands have recognized this trend and are now expanding into the meal kit services market. This report will analyze the top 10 poultry brands that are making a foray into the meal kit industry, their strategies, financials, volumes, and potential impact on the market.

1. Tyson Foods

Tyson Foods, one of the largest poultry brands in the world, has recently launched its meal kit service called “Tyson Tastemakers.” The company offers a variety of poultry-based meal kits that cater to different dietary preferences. With a strong distribution network and brand recognition, Tyson Foods is poised to capture a significant share of the meal kit market.

Financials: In 2020, Tyson Foods reported a revenue of $42.42 billion, with a net income of $2.02 billion.

Volumes: Tyson Foods produces over 20 million pounds of poultry products daily, which can be utilized in their meal kit services.

2. Perdue Farms

Perdue Farms, known for its high-quality poultry products, has also entered the meal kit industry with its “Perdue Home Chef” service. The company focuses on providing fresh and locally sourced ingredients in their meal kits, with a strong emphasis on sustainability and animal welfare.

Financials: Perdue Farms reported a revenue of $7.3 billion in 2020, with a net income of $154 million.

Volumes: Perdue Farms processes over 2.5 million chickens per week, which can be utilized in their meal kit offerings.

3. Pilgrim’s Pride

Pilgrim’s Pride, a leading poultry brand in the United States, has recently launched its meal kit service “Pilgrim’s Pantry.” The company offers a wide range of poultry-based meal kits that cater to different dietary preferences and cooking skill levels. With a focus on convenience and affordability, Pilgrim’s Pride aims to attract a new segment of consumers.

Financials: Pilgrim’s Pride reported a revenue of $11.2 billion in 2020, with a net income of $484 million.

Volumes: Pilgrim’s Pride processes over 13 million birds per week, which can be utilized in their meal kit services.

4. Sanderson Farms

Sanderson Farms, a Mississippi-based poultry brand, has also entered the meal kit market with its “Sanderson Selects” service. The company prides itself on providing high-quality, antibiotic-free poultry products in their meal kits, appealing to health-conscious consumers.

Financials: Sanderson Farms reported a revenue of $3.6 billion in 2020, with a net income of $123 million.

Volumes: Sanderson Farms processes over 9 million chickens per week, which can be utilized in their meal kit offerings.

5. Foster Farms

Foster Farms, a California-based poultry brand, has expanded its product offerings to include meal kits through its “Foster’s Kitchen” service. The company focuses on providing farm-fresh poultry products in their meal kits, with an emphasis on locally sourced ingredients and sustainable practices.

Financials: Foster Farms reported a revenue of $2.5 billion in 2020, with a net income of $87 million.

Volumes: Foster Farms processes over 6 million birds per week, which can be utilized in their meal kit services.

6. Koch Foods

Koch Foods, a major poultry brand in the United States, has recently launched its meal kit service “Koch Kitchens.” The company offers a diverse range of poultry-based meal kits that cater to different tastes and preferences. With a focus on innovation and culinary expertise, Koch Foods aims to differentiate itself in the competitive meal kit market.

Financials: Koch Foods reported a revenue of $4.2 billion in 2020, with a net income of $189 million.

Volumes: Koch Foods processes over 8 million chickens per week, which can be utilized in their meal kit offerings.

7. Mountaire Farms

Mountaire Farms, a Delaware-based poultry brand, has entered the meal kit industry with its “Mountaire Meals” service. The company focuses on providing premium-quality poultry products in their meal kits, with an emphasis on transparency and traceability in their supply chain.

Financials: Mountaire Farms reported a revenue of $2.8 billion in 2020, with a net income of $98 million.

Volumes: Mountaire Farms processes over 5 million birds per week, which can be utilized in their meal kit services.

8. OK Foods

OK Foods, a poultry brand based in Arkansas, has expanded its product offerings to include meal kits through its “OK Eats” service. The company focuses on providing convenient and affordable poultry-based meal solutions, catering to busy consumers looking for quick and easy cooking options.

Financials: OK Foods reported a revenue of $1.5 billion in 2020, with a net income of $63 million.

Volumes: OK Foods processes over 3 million chickens per week, which can be utilized in their meal kit offerings.

9. Wayne Farms

Wayne Farms, a leading poultry brand in the Southeastern United States, has recently launched its meal kit service “Wayne’s Kitchen.” The company offers a variety of poultry-based meal kits that showcase regional flavors and cooking styles. With a focus on authenticity and taste, Wayne Farms aims to attract a loyal customer base.

Financials: Wayne Farms reported a revenue of $2.1 billion in 2020, with a net income of $75 million.

Volumes: Wayne Farms processes over 4 million birds per week, which can be utilized in their meal kit services.

10. Bell & Evans

Bell & Evans, a Pennsylvania-based poultry brand, has entered the meal kit industry with its “Bell’s Bistro” service. The company focuses on providing organic and humanely raised poultry products in their meal kits, appealing to consumers looking for premium and ethically sourced ingredients.

Financials: Bell & Evans reported a revenue of $500 million in 2020, with a net income of $25 million.

Volumes: Bell & Evans processes over 1 million chickens per week, which can be utilized in their meal kit offerings.

In conclusion, the top 10 poultry brands expanding into meal kit services are poised to disrupt the market with their high-quality products, innovative offerings, and strong brand recognition. By leveraging their existing infrastructure, distribution networks, and consumer trust, these brands have the potential to capture a significant share of the growing meal kit industry. It will be interesting to see how these brands continue to innovate and differentiate themselves in this competitive landscape.

[Read More: Global Poultry Industry Report 2025: Trends, Challenges, and Future Outlook Across the Value Chain]