Introduction
The poultry industry is a significant sector in the global food industry, catering to a wide range of consumers with different preferences and budgets. In this report, we will focus on the top 10 poultry brands that cater specifically to premium consumers. These brands have positioned themselves as high-quality, premium products that target consumers willing to pay a premium for superior quality and taste.
Market Overview
The global poultry industry is experiencing steady growth, driven by increasing demand for protein-rich foods, changing consumer preferences, and technological advancements in poultry production. According to the Global Poultry Industry Report 2025, the industry is projected to reach a value of $380 billion by 2025, with a compound annual growth rate of 4.5%.
Top 10 Poultry Brands Catering to Premium Consumers
1. Tyson Foods
Tyson Foods is one of the largest poultry producers in the world, with a strong presence in the premium segment. The company offers a range of premium chicken products, including organic, antibiotic-free, and free-range options. In 2020, Tyson Foods reported total revenue of $42.4 billion, with a significant portion coming from its premium poultry products.
2. Perdue Farms
Perdue Farms is a well-known poultry brand that has built a reputation for high-quality, premium products. The company offers a range of premium chicken products, including organic, humanely raised, and non-GMO options. In 2020, Perdue Farms reported total revenue of $7.5 billion, with a focus on catering to premium consumers.
3. Bell & Evans
Bell & Evans is a premium poultry brand that specializes in organic, antibiotic-free, and humanely raised chicken products. The company has a strong focus on sustainability and animal welfare, which resonates with premium consumers seeking ethically produced poultry. In 2020, Bell & Evans reported total revenue of $500 million, with a significant portion coming from its premium products.
4. Coleman Natural Foods
Coleman Natural Foods is a leading producer of premium poultry products, including organic, antibiotic-free, and free-range options. The company has a strong commitment to sustainability and animal welfare, which has helped it attract premium consumers looking for ethically produced poultry. In 2020, Coleman Natural Foods reported total revenue of $300 million, with a focus on catering to the premium segment.
5. Murray’s Chicken
Murray’s Chicken is a premium poultry brand that offers organic, antibiotic-free, and free-range chicken products. The company has a strong focus on transparency and traceability, allowing consumers to trace the origins of their chicken back to the farm. In 2020, Murray’s Chicken reported total revenue of $100 million, with a growing presence in the premium segment.
6. Applegate Farms
Applegate Farms is a premium poultry brand that specializes in organic, antibiotic-free, and humanely raised chicken products. The company has a strong commitment to transparency and clean labeling, which has helped it attract premium consumers seeking high-quality, natural poultry. In 2020, Applegate Farms reported total revenue of $700 million, with a focus on catering to the premium segment.
7. Springer Mountain Farms
Springer Mountain Farms is a premium poultry brand that offers antibiotic-free, free-range chicken products. The company has a strong focus on animal welfare and sustainability, which resonates with premium consumers seeking ethically produced poultry. In 2020, Springer Mountain Farms reported total revenue of $200 million, with a growing presence in the premium segment.
8. Mary’s Free Range Chicken
Mary’s Free Range Chicken is a premium poultry brand that specializes in free-range, organic chicken products. The company has a strong commitment to animal welfare and sustainability, which has helped it attract premium consumers looking for ethically produced poultry. In 2020, Mary’s Free Range Chicken reported total revenue of $150 million, with a focus on catering to the premium segment.
9. Foster Farms Organic
Foster Farms Organic is a premium poultry brand that offers organic, antibiotic-free chicken products. The company has a strong commitment to sustainability and transparency, which has helped it attract premium consumers seeking high-quality, natural poultry. In 2020, Foster Farms Organic reported total revenue of $400 million, with a growing presence in the premium segment.
10. Naked Chicken Co
Naked Chicken Co is a premium poultry brand that specializes in antibiotic-free, hormone-free chicken products. The company has a strong focus on clean labeling and transparency, allowing consumers to trace the origins of their chicken back to the farm. In 2020, Naked Chicken Co reported total revenue of $50 million, with a focus on catering to the premium segment.
Overall, these top 10 poultry brands cater to premium consumers by offering high-quality, ethically produced poultry products that meet the demands of discerning consumers. With a growing focus on sustainability, transparency, and animal welfare, these brands are well-positioned to continue attracting premium consumers in the competitive poultry industry.
