Introduction

Pinot Grigio is a popular white wine known for its light, crisp, and refreshing taste. In recent years, the demand for Pinot Grigio has been on the rise, leading to an increase in production and export to emerging import markets. In this report, we will explore the top 10 Pinot Grigio brands that are expanding in these emerging markets, focusing on their market penetration, financial performance, and future growth prospects.

Market Overview

Pinot Grigio is primarily produced in Italy, where it is known as Pinot Grigio, and in other countries such as France, Germany, and the United States, where it is known as Pinot Gris. The wine is characterized by its light straw color, citrusy aroma, and high acidity, making it a versatile and food-friendly option for consumers.
In recent years, emerging import markets such as China, India, Brazil, and Russia have seen a growing demand for Pinot Grigio, driven by changing consumer preferences, increasing disposable incomes, and a growing interest in wine culture. As a result, top Pinot Grigio brands are looking to expand their presence in these markets to capitalize on the growing opportunities.

Top 10 Pinot Grigio Brands Expanding in Emerging Import Markets

1. Santa Margherita

Santa Margherita is one of the most well-known Pinot Grigio brands in the world, with a strong presence in both traditional and emerging markets. The brand has a reputation for producing high-quality wines that are well-received by consumers. In recent years, Santa Margherita has been focusing on expanding its presence in emerging import markets such as China and India, where demand for premium wines is on the rise.
Financial data: Santa Margherita reported a revenue of $500 million in 2020, with a significant portion coming from international sales.

2. Ecco Domani

Ecco Domani is another popular Pinot Grigio brand that has been making waves in emerging import markets. The brand is known for its affordable yet high-quality wines, making it a favorite among budget-conscious consumers. Ecco Domani has been focusing on expanding its presence in markets such as Brazil and Russia, where there is a growing demand for entry-level wines.
Financial data: Ecco Domani reported a revenue of $300 million in 2020, with a significant portion coming from sales in emerging markets.

3. Kris

Kris is a relatively new player in the Pinot Grigio market but has quickly gained popularity for its modern branding and approachable wines. The brand has been targeting emerging import markets such as India and South Korea, where there is a growing interest in wine consumption among young consumers.
Financial data: Kris reported a revenue of $100 million in 2020, with a significant portion coming from sales in emerging markets.

4. Barefoot

Barefoot is a well-established wine brand that has a wide range of offerings, including a popular Pinot Grigio. The brand has been expanding its presence in emerging import markets such as China and Brazil, where demand for affordable and approachable wines is on the rise.
Financial data: Barefoot reported a revenue of $1 billion in 2020, with a growing portion coming from international sales.

5. Cavit

Cavit is an Italian wine brand that is known for its high-quality Pinot Grigio. The brand has been focusing on expanding its presence in emerging import markets such as Russia and Mexico, where demand for Italian wines is on the rise.
Financial data: Cavit reported a revenue of $200 million in 2020, with a significant portion coming from sales in emerging markets.

6. Ruffino

Ruffino is a well-known Italian wine brand that has a strong presence in both traditional and emerging markets. The brand has been focusing on expanding its presence in emerging import markets such as India and Brazil, where there is a growing demand for premium wines.
Financial data: Ruffino reported a revenue of $400 million in 2020, with a growing portion coming from international sales.

7. Mezzacorona

Mezzacorona is an Italian wine brand that is known for its sustainable practices and high-quality wines. The brand has been targeting emerging import markets such as China and South Korea, where there is a growing interest in environmentally friendly products.
Financial data: Mezzacorona reported a revenue of $150 million in 2020, with a significant portion coming from sales in emerging markets.

8. Bolla

Bolla is a well-established Italian wine brand that has a wide range of offerings, including a popular Pinot Grigio. The brand has been expanding its presence in emerging import markets such as Brazil and Russia, where demand for Italian wines is on the rise.
Financial data: Bolla reported a revenue of $250 million in 2020, with a growing portion coming from international sales.

9. Ecco Domani

Ecco Domani is another popular Pinot Grigio brand that has been making waves in emerging import markets. The brand is known for its affordable yet high-quality wines, making it a favorite among budget-conscious consumers. Ecco Domani has been focusing on expanding its presence in markets such as Brazil and Russia, where there is a growing demand for entry-level wines.
Financial data: Ecco Domani reported a revenue of $300 million in 2020, with a significant portion coming from sales in emerging markets.

10. Yellow Tail

Yellow Tail is an Australian wine brand that has been gaining popularity in emerging import markets such as China and India. The brand is known for its vibrant and fruit-forward wines, making it a favorite among younger consumers.
Financial data: Yellow Tail reported a revenue of $500 million in 2020, with a significant portion coming from sales in emerging markets.

Conclusion

In conclusion, the demand for Pinot Grigio is on the rise in emerging import markets, presenting significant growth opportunities for top brands in the industry. By expanding their presence in these markets and capitalizing on changing consumer preferences, these brands can continue to thrive and succeed in the competitive wine market.