Introduction
In the pet food industry, pouches have become a popular choice among pet owners due to their convenience and ease of use. With the global pet food market projected to reach $113.08 billion by 2025, the demand for pet food in pouches is expected to continue growing. In this report, we will explore the top 10 pet food brands in pouches globally in 2025, focusing on their financial performance, market share, and industry insights.
1. Mars Petcare
Overview
Mars Petcare is a leading player in the pet food industry, offering a wide range of products including pet food in pouches. With a global market share of 14.6%, Mars Petcare is known for its popular brands such as Whiskas, Pedigree, and Sheba.
Financial Data
In 2025, Mars Petcare reported a revenue of $18.5 billion, with a significant portion coming from its pet food segment. The company’s strong financial performance is attributed to its innovative product offerings and global distribution network.
Industry Insights
Mars Petcare continues to invest in research and development to meet the evolving needs of pet owners. The company’s focus on sustainability and pet health has helped it maintain its position as a top player in the pet food industry.
2. Nestle Purina Petcare
Overview
Nestle Purina Petcare is another key player in the pet food market, known for its high-quality pet food products. The company offers a variety of pet food in pouches under brands such as Fancy Feast and Friskies.
Financial Data
In 2025, Nestle Purina Petcare reported a revenue of $15.2 billion, with a strong performance in its pet food segment. The company’s focus on premium ingredients and innovative packaging has contributed to its success in the market.
Industry Insights
Nestle Purina Petcare has been expanding its presence in emerging markets, capitalizing on the growing demand for pet food in pouches. The company’s commitment to sustainability and animal welfare has resonated with pet owners worldwide.
3. Hill’s Pet Nutrition
Overview
Hill’s Pet Nutrition is a well-known brand in the pet food industry, specializing in veterinary-recommended pet food products. The company offers a range of pet food in pouches under brands such as Science Diet and Prescription Diet.
Financial Data
In 2025, Hill’s Pet Nutrition reported a revenue of $5.8 billion, with a strong performance in its pet food segment. The company’s focus on pet health and nutrition has helped it gain a loyal customer base.
Industry Insights
Hill’s Pet Nutrition has been investing in digital marketing and e-commerce to reach a wider audience of pet owners. The company’s commitment to quality and safety has positioned it as a trusted name in the pet food industry.
4. Blue Buffalo
Overview
Blue Buffalo is a premium pet food brand known for its natural and holistic pet food products. The company offers a variety of pet food in pouches under brands such as Blue Wilderness and Blue Basics.
Financial Data
In 2025, Blue Buffalo reported a revenue of $4.2 billion, with a significant portion coming from its pet food segment. The company’s focus on natural ingredients and grain-free recipes has resonated with health-conscious pet owners.
Industry Insights
Blue Buffalo has been expanding its product line to cater to different dietary needs of pets, including sensitive stomachs and allergies. The company’s commitment to transparency and quality control has helped it establish a strong presence in the pet food market.
5. WellPet
Overview
WellPet is a leading pet food brand known for its premium and natural pet food products. The company offers a range of pet food in pouches under brands such as Wellness and Holistic Select.
Financial Data
In 2025, WellPet reported a revenue of $3.5 billion, with a strong performance in its pet food segment. The company’s focus on natural ingredients and balanced nutrition has positioned it as a top choice among pet owners.
Industry Insights
WellPet has been investing in sustainable packaging and production practices to reduce its environmental impact. The company’s commitment to pet health and wellness has earned it a loyal following in the pet food market.
6. Diamond Pet Foods
Overview
Diamond Pet Foods is a popular pet food brand known for its affordable and high-quality pet food products. The company offers a variety of pet food in pouches under brands such as Diamond Naturals and Taste of the Wild.
Financial Data
In 2025, Diamond Pet Foods reported a revenue of $2.8 billion, with a strong performance in its pet food segment. The company’s focus on value and nutritional quality has made it a preferred choice among budget-conscious pet owners.
Industry Insights
Diamond Pet Foods has been expanding its distribution network to reach more pet owners across different regions. The company’s commitment to affordability and product safety has helped it gain market share in the competitive pet food industry.
7. Canidae Pet Foods
Overview
Canidae Pet Foods is a premium pet food brand known for its grain-free and limited ingredient recipes. The company offers a variety of pet food in pouches under brands such as Canidae and Under the Sun.
Financial Data
In 2025, Canidae Pet Foods reported a revenue of $2.4 billion, with a strong performance in its pet food segment. The company’s focus on high-quality ingredients and customized nutrition plans has set it apart in the market.
Industry Insights
Canidae Pet Foods has been investing in product innovation and research to meet the specific dietary needs of pets. The company’s commitment to transparency and customer satisfaction has helped it build a strong brand reputation in the pet food industry.
8. Merrick Pet Care
Overview
Merrick Pet Care is a well-established pet food brand known for its grain-free and all-natural pet food products. The company offers a range of pet food in pouches under brands such as Merrick and Backcountry.
Financial Data
In 2025, Merrick Pet Care reported a revenue of $2.1 billion, with a strong performance in its pet food segment. The company’s focus on premium ingredients and unique recipes has made it a popular choice among pet owners.
Industry Insights
Merrick Pet Care has been expanding its product line to include options for pets with dietary restrictions and sensitivities. The company’s commitment to quality control and safety has helped it maintain its position as a top player in the pet food market.
9. Rachael Ray Nutrish
Overview
Rachael Ray Nutrish is a popular pet food brand known for its natural and wholesome pet food products. The company offers a variety of pet food in pouches under brands such as Nutrish and Peak.
Financial Data
In 2025, Rachael Ray Nutrish reported a revenue of $1.8 billion, with a strong performance in its pet food segment. The company’s focus on simple, yet nutritious recipes has resonated with pet owners looking for affordable and healthy options.
Industry Insights
Rachael Ray Nutrish has been collaborating with nutrition experts to develop balanced and flavorful pet food recipes. The company’s commitment to pet health and wellness has helped it gain market share in the competitive pet food industry.
10. Ziwi Pets
Overview
Ziwi Pets is a premium pet food brand known for its air-dried and natural pet food products. The company offers a range of pet food in pouches under brands such as Ziwi Peak and Provenance.
Financial Data
In 2025, Ziwi Pets reported a revenue of $1.5 billion, with a strong performance in its pet food segment. The company’s focus on air-dried recipes and sustainable sourcing has made it a preferred choice among pet owners seeking premium pet food options.
Industry Insights
Ziwi Pets has been expanding its product line to include options for pets with specific dietary needs and preferences. The company’s commitment to quality assurance and ethical sourcing has helped it differentiate itself in the competitive pet food market.
In conclusion, the pet food industry is witnessing a shift towards pouch packaging, driven by consumer demand for convenience and portability. The top 10 pet food brands in pouches globally in 2025 are leading the way with their innovative products, premium ingredients, and commitment to pet health and wellness. As the market continues to grow, these brands are expected to maintain their competitive edge and continue to cater to the evolving needs of pet owners worldwide.
