Introduction
The online grocery retail industry in the Philippines has experienced significant growth in recent years, driven by the increasing adoption of e-commerce and the convenience it offers to consumers. With the COVID-19 pandemic accelerating the shift towards online shopping, online grocery retailers have seen a surge in demand. In this report, we will analyze the top 10 online grocery retailers in the Philippines by market share, providing insights into their financial performance, strategies, and competitive landscape.
1. Lazada
Overview
Lazada, owned by Alibaba Group, is one of the leading e-commerce platforms in Southeast Asia, including the Philippines. It offers a wide range of products, including groceries, and has a strong presence in the online grocery retail market.
Market Share
Lazada holds a significant market share in the online grocery retail segment in the Philippines, thanks to its extensive product offerings, competitive pricing, and efficient delivery services.
Financial Data
While specific financial data for Lazada’s grocery segment in the Philippines is not publicly available, the company’s overall revenue and growth in the e-commerce sector indicate its strong position in the market.
2. Shopee
Overview
Shopee, another major e-commerce platform in the Philippines, has also made significant strides in the online grocery retail space. With a user-friendly interface and promotional campaigns, Shopee has attracted a large customer base.
Market Share
Shopee has been gaining market share in the online grocery retail segment, leveraging its strong brand presence and partnerships with various grocery suppliers to offer a diverse selection of products to consumers.
Financial Data
Shopee’s parent company, Sea Limited, reported a significant increase in revenue in its e-commerce business, which includes online grocery retail in the Philippines. This growth reflects Shopee’s success in capturing a larger share of the market.
3. MetroMart
Overview
MetroMart is a dedicated online grocery delivery platform in the Philippines, offering a curated selection of products from various supermarkets and specialty stores. With its focus on convenience and quality, MetroMart has gained popularity among urban consumers.
Market Share
MetroMart has carved out a niche in the online grocery delivery market, catering to customers who value premium products and efficient service. While its market share may be smaller compared to larger e-commerce platforms, MetroMart has a loyal customer base.
Financial Data
MetroMart’s financial data is not publicly disclosed, but the company’s growth in terms of partnerships with supermarkets and expansion into new cities indicates its success in the online grocery retail sector.
4. GrabMart
Overview
GrabMart, a service offered by the popular ride-hailing app Grab, has also ventured into the online grocery retail space in the Philippines. Leveraging its existing logistics network, GrabMart provides fast and reliable grocery delivery services to consumers.
Market Share
GrabMart has quickly gained traction in the online grocery delivery market, benefiting from Grab’s strong brand recognition and customer base. The convenience of ordering groceries through the Grab app has made GrabMart a popular choice among consumers.
Financial Data
Grab’s financial performance in the e-commerce sector, which includes GrabMart, has been robust, reflecting the company’s success in diversifying its services and capturing a share of the online grocery retail market in the Philippines.
5. Robinsons Supermarket Online
Overview
Robinsons Supermarket, a well-known grocery chain in the Philippines, has also expanded its presence in the online retail space with Robinsons Supermarket Online. The platform offers a wide range of grocery products for online ordering and delivery.
Market Share
Robinsons Supermarket Online has a strong market share in the online grocery retail segment, leveraging its established brand reputation and network of physical stores to attract customers to its online platform.
Financial Data
While specific financial data for Robinsons Supermarket Online is not publicly available, the company’s overall performance in the retail sector indicates its competitive position in the online grocery retail market in the Philippines.
6. San Miguel Online Store
Overview
San Miguel Corporation, a diversified conglomerate in the Philippines, has also entered the online grocery retail space with San Miguel Online Store. The platform offers a wide range of food and beverage products, including San Miguel’s own brands.
Market Share
San Miguel Online Store has gained market share in the online grocery retail segment, leveraging its strong brand presence and product offerings. The company’s focus on quality and reliability has attracted a loyal customer base.
Financial Data
While specific financial data for San Miguel Online Store is not publicly disclosed, San Miguel Corporation’s overall financial performance indicates its strength in the food and beverage sector, which includes online grocery retail.
7. Puregold Online
Overview
Puregold, a leading supermarket chain in the Philippines, has launched Puregold Online to cater to the growing demand for online grocery shopping. The platform offers a diverse selection of products at competitive prices.
Market Share
Puregold Online has secured a significant market share in the online grocery retail segment, leveraging its extensive network of physical stores and strong brand recognition to attract customers to its online platform.
Financial Data
While specific financial data for Puregold Online is not publicly available, Puregold’s overall performance in the retail sector indicates its competitive position in the online grocery retail market in the Philippines.
8. SM Markets Online
Overview
SM Markets, a subsidiary of SM Investments Corporation, one of the largest conglomerates in the Philippines, has also ventured into online grocery retail with SM Markets Online. The platform offers a wide range of grocery products for online ordering and delivery.
Market Share
SM Markets Online has gained market share in the online grocery retail segment, benefiting from SM’s strong brand presence and extensive network of physical stores. The platform’s user-friendly interface and efficient delivery services have attracted a large customer base.
Financial Data
While specific financial data for SM Markets Online is not publicly disclosed, SM Investments Corporation’s overall financial performance indicates its strength in the retail sector, which includes online grocery retail.
9. Landers Superstore Online
Overview
Landers Superstore, a membership shopping club in the Philippines, has also launched Landers Superstore Online to offer its members a convenient way to shop for groceries online. The platform features a curated selection of products at competitive prices.
Market Share
Landers Superstore Online has gained market share in the online grocery retail segment, catering to its loyal membership base. The platform’s focus on quality products and exclusive deals has made it a popular choice among consumers.
Financial Data
While specific financial data for Landers Superstore Online is not publicly available, Landers Superstore’s overall performance in the retail sector indicates its competitive position in the online grocery retail market in the Philippines.
10. Waltermart Supermarket Online
Overview
Waltermart Supermarket, a popular supermarket chain in the Philippines, has also entered the online grocery retail space with Waltermart Supermarket Online. The platform offers a wide range of grocery products for online ordering and delivery.
Market Share
Waltermart Supermarket Online has secured a significant market share in the online grocery retail segment, leveraging its established brand reputation and network of physical stores to attract customers to its online platform.
Financial Data
While specific financial data for Waltermart Supermarket Online is not publicly disclosed, Waltermart’s overall performance in the retail sector indicates its competitive position in the online grocery retail market in the Philippines.
In conclusion, the online grocery retail market in the Philippines is highly competitive, with a diverse range of players vying for market share. While e-commerce giants like Lazada and Shopee dominate the space, dedicated online grocery platforms like MetroMart and GrabMart have also made significant inroads. Traditional supermarket chains like Robinsons Supermarket, Puregold, and Waltermart have successfully transitioned into the online space, while conglomerates like San Miguel and SM Investments Corporation have leveraged their existing resources to capture a share of the market. Overall, the online grocery retail sector in the Philippines is poised for continued growth, driven by changing consumer preferences and the increasing adoption of digital shopping channels.
