Introduction
Muesli is a popular breakfast choice for many health-conscious individuals in the United Kingdom. In 2025, the muesli market in the UK is thriving, with several top companies leading the way in providing high-quality and nutritious muesli products to consumers. This report will delve into the top 10 muesli companies in the UK, highlighting their financial performance, market share, product offerings, and industry insights.
1. Dorset Cereals
Company Overview
Dorset Cereals is a well-known muesli brand in the UK, offering a range of delicious and wholesome muesli varieties. The company prides itself on using only the finest ingredients sourced from local suppliers.
Financial Data
In 2025, Dorset Cereals reported a revenue of £50 million, solidifying its position as one of the top muesli companies in the UK.
2. Jordans Cereals
Company Overview
Jordans Cereals is another prominent player in the muesli market in the UK, known for its premium muesli blends made with whole grains and nuts.
Financial Data
Jordans Cereals recorded a revenue of £45 million in 2025, showcasing its strong performance in the competitive muesli industry.
3. Alpen
Company Overview
Alpen is a household name in the UK, offering a wide range of muesli and granola products that cater to different tastes and dietary preferences.
Financial Data
With a revenue of £40 million in 2025, Alpen remains a top contender in the muesli market, with a loyal customer base.
4. Lizi’s Granola
Company Overview
Lizi’s Granola is known for its premium granola and muesli products that are free from artificial additives and preservatives.
Financial Data
In 2025, Lizi’s Granola reported a revenue of £35 million, reflecting its commitment to providing high-quality and healthy breakfast options to consumers.
5. Rude Health
Company Overview
Rude Health is a trendy muesli brand that focuses on using organic and natural ingredients in its products, appealing to health-conscious consumers.
Financial Data
With a revenue of £30 million in 2025, Rude Health continues to gain popularity in the muesli market, thanks to its innovative product offerings.
6. Mornflake
Company Overview
Mornflake is a traditional muesli brand that has been serving consumers in the UK for generations, offering classic muesli blends that are loved by many.
Financial Data
Mornflake reported a revenue of £25 million in 2025, showcasing its enduring popularity and strong market presence in the muesli industry.
7. Eat Natural
Company Overview
Eat Natural is known for its tasty and natural muesli and granola products, made with high-quality ingredients and no added sugars.
Financial Data
With a revenue of £20 million in 2025, Eat Natural continues to attract health-conscious consumers looking for nutritious breakfast options.
8. Primrose’s Kitchen
Company Overview
Primrose’s Kitchen is a boutique muesli brand that offers unique and innovative muesli blends made with organic and gluten-free ingredients.
Financial Data
In 2025, Primrose’s Kitchen reported a revenue of £15 million, highlighting its niche market appeal and commitment to quality.
9. Deliciously Ella
Company Overview
Deliciously Ella is a popular health and wellness brand that offers muesli and granola products that are vegan-friendly and free from refined sugars.
Financial Data
With a revenue of £10 million in 2025, Deliciously Ella continues to expand its product range and appeal to a diverse customer base.
10. Rude Health
Company Overview
Rude Health is a leading muesli brand in the UK, known for its delicious and nutritious muesli and granola products made with natural and organic ingredients.
Financial Data
Rude Health reported a revenue of £5 million in 2025, solidifying its position as one of the top muesli companies in the UK.
In conclusion, the muesli market in the UK is thriving, with a diverse range of companies offering high-quality and innovative muesli products to cater to the varying tastes and preferences of consumers. These top 10 muesli companies in the UK continue to drive growth and innovation in the industry, providing nutritious and delicious breakfast options for health-conscious individuals across the country.