Introduction
In 2025, the muesli market in New Zealand continues to grow steadily, with consumers increasingly turning to healthier breakfast options. This report will provide an overview of the top 10 muesli companies in New Zealand, highlighting their financial performance, market share, and key industry insights.
1. Hubbards
Overview
Hubbards is a well-known muesli brand in New Zealand, offering a wide range of muesli products made from high-quality ingredients. The company has a strong presence in both retail and online channels, catering to a diverse customer base.
Financial Performance
In 2025, Hubbards reported a revenue of $50 million, representing a 10% increase from the previous year. The company’s profitability remains solid, with a net profit margin of 15%.
Market Share
Hubbards holds a significant market share in the muesli segment, accounting for 30% of total sales in New Zealand. The brand’s focus on innovation and sustainability has helped maintain its competitive edge in the market.
2. Alison’s Pantry
Overview
Alison’s Pantry is another key player in the New Zealand muesli market, offering a range of muesli blends that cater to different dietary preferences. The brand is known for its premium quality products and commitment to sustainability.
Financial Performance
Alison’s Pantry reported a revenue of $40 million in 2025, with a strong growth rate of 15% compared to the previous year. The company’s profit margins remain healthy, reflecting its efficient operations and strong brand reputation.
Market Share
Alison’s Pantry holds a 25% market share in the muesli segment, leveraging its strong distribution network and brand loyalty. The company’s focus on product innovation and customer engagement has helped drive its market position.
3. Ceres Organics
Overview
Ceres Organics is a leading organic muesli brand in New Zealand, offering a range of certified organic and gluten-free muesli options. The company has positioned itself as a premium health food brand, targeting health-conscious consumers.
Financial Performance
In 2025, Ceres Organics reported a revenue of $35 million, with a growth rate of 12% compared to the previous year. The company’s focus on organic and sustainable products has resonated well with consumers, driving its sales growth.
Market Share
Ceres Organics holds a 20% market share in the muesli segment, benefiting from the growing demand for organic and gluten-free products. The brand’s strong brand equity and product quality have helped maintain its market position.
4. Pure Delish
Overview
Pure Delish is a boutique muesli brand in New Zealand, known for its artisanal muesli blends made from premium ingredients. The company caters to a niche market segment of gourmet muesli enthusiasts.
Financial Performance
Pure Delish reported a revenue of $15 million in 2025, with a growth rate of 8% compared to the previous year. The company’s focus on quality and craftsmanship has helped differentiate its products in the market.
Market Share
Pure Delish holds a 10% market share in the muesli segment, targeting discerning consumers who appreciate premium quality products. The brand’s unique flavor profiles and packaging design have contributed to its market success.
5. Munch Crunch Organics
Overview
Munch Crunch Organics is a niche organic muesli brand in New Zealand, offering a range of environmentally friendly and sustainable muesli options. The company targets eco-conscious consumers who prioritize ethical sourcing.
Financial Performance
Munch Crunch Organics reported a revenue of $8 million in 2025, with a growth rate of 5% compared to the previous year. The company’s commitment to organic farming practices and fair trade sourcing has resonated well with consumers.
Market Share
Munch Crunch Organics holds a 5% market share in the muesli segment, focusing on building a loyal customer base through its sustainable and transparent business practices. The brand’s emphasis on ethical sourcing has helped differentiate it from competitors.
6. Vogel’s
Overview
Vogel’s is a well-established breakfast cereal brand in New Zealand, offering a range of muesli products alongside its other cereal offerings. The company has a strong brand presence and loyal customer following.
Financial Performance
Vogel’s reported a revenue of $30 million in 2025, with a growth rate of 10% compared to the previous year. The company’s diversified product portfolio and wide distribution network have contributed to its financial success.
Market Share
Vogel’s holds a 15% market share in the muesli segment, leveraging its brand reputation and customer trust to drive sales. The company’s focus on product quality and nutrition has helped maintain its market position.
7. Little Bird Organics
Overview
Little Bird Organics is a premium organic muesli brand in New Zealand, offering a range of raw and gluten-free muesli options. The company is known for its innovative and health-focused products.
Financial Performance
Little Bird Organics reported a revenue of $12 million in 2025, with a growth rate of 7% compared to the previous year. The company’s focus on raw and natural ingredients has resonated well with health-conscious consumers.
Market Share
Little Bird Organics holds a 8% market share in the muesli segment, targeting a niche market of raw food enthusiasts and health-conscious consumers. The brand’s emphasis on premium quality and innovative flavors has helped differentiate it in the market.
8. Aunt Betty’s
Overview
Aunt Betty’s is a traditional muesli brand in New Zealand, offering classic muesli blends that appeal to a broad consumer base. The company focuses on delivering affordable and wholesome breakfast options.
Financial Performance
Aunt Betty’s reported a revenue of $20 million in 2025, with a growth rate of 9% compared to the previous year. The company’s competitive pricing and wide distribution have contributed to its financial performance.
Market Share
Aunt Betty’s holds a 12% market share in the muesli segment, catering to price-sensitive consumers who seek value-for-money breakfast options. The brand’s focus on traditional flavors and simple ingredients has helped maintain its market position.
9. The Muesli Hub
Overview
The Muesli Hub is a new entrant in the New Zealand muesli market, offering a range of customizable muesli blends that cater to individual preferences. The company leverages technology to provide a personalized shopping experience.
Financial Performance
The Muesli Hub reported a revenue of $5 million in 2025, with a growth rate of 3% compared to the previous year. The company’s innovative approach to muesli customization has attracted a niche customer segment.
Market Share
The Muesli Hub holds a 3% market share in the muesli segment, focusing on building brand awareness and customer loyalty through its unique customization offerings. The company’s digital marketing strategies have helped drive its market presence.
10. The Good Taste Company
Overview
The Good Taste Company is a well-known food brand in New Zealand, offering a range of muesli products that combine convenience and nutrition. The company targets busy consumers who seek healthy on-the-go breakfast options.
Financial Performance
The Good Taste Company reported a revenue of $25 million in 2025, with a growth rate of 8% compared to the previous year. The company’s focus on convenience and flavor innovation has driven its sales growth.
Market Share
The Good Taste Company holds a 13% market share in the muesli segment, leveraging its brand recognition and wide distribution network to reach consumers across New Zealand. The company’s emphasis on convenience and taste has helped maintain its market position.
In conclusion, the muesli market in New Zealand is characterized by a diverse range of brands catering to different consumer preferences. The top 10 muesli companies highlighted in this report demonstrate the competitive landscape and key trends shaping the industry in 2025. As consumers continue to prioritize health and nutrition, muesli brands are expected to innovate and adapt to meet evolving market demands.
