Introduction
Muesli has become a popular breakfast choice for health-conscious consumers around the world. With a combination of oats, nuts, seeds, and dried fruits, muesli offers a nutritious and delicious start to the day. In this report, we will explore the top 10 muesli brands in the world in 2025, highlighting their financial data, market share, and industry insights.
1. Kellogg’s
Overview
Kellogg’s is a well-known multinational food company that offers a wide range of breakfast cereals, including muesli. With a strong presence in the global market, Kellogg’s has established itself as one of the top muesli brands in the world.
Financial Data
In 2025, Kellogg’s reported a revenue of $14.5 billion, with muesli products contributing to a significant portion of their sales. The company continues to invest in product innovation and marketing to maintain its market share.
2. Nestle
Overview
Nestle is another major player in the muesli industry, offering a variety of muesli products under its brand. With a focus on quality and taste, Nestle has captured a loyal customer base worldwide.
Financial Data
Nestle’s muesli segment generated a revenue of $8.2 billion in 2025, reflecting the brand’s strong performance in the market. The company’s commitment to sustainability and health-conscious products has resonated well with consumers.
3. Quaker Oats
Overview
Quaker Oats, a subsidiary of PepsiCo, is a leading muesli brand known for its high-quality ingredients and delicious flavors. The brand has a long history of providing nutritious breakfast options to consumers.
Financial Data
In 2025, Quaker Oats reported a revenue of $5.6 billion from its muesli products, demonstrating the brand’s continued growth and success in the market. The company’s focus on innovation and sustainability has helped it maintain its competitive edge.
4. Alpen
Overview
Alpen is a popular muesli brand that offers a range of muesli products made with natural ingredients. The brand is known for its delicious flavors and nutritional value, making it a top choice for health-conscious consumers.
Financial Data
Alpen’s muesli segment generated a revenue of $3.8 billion in 2025, reflecting the brand’s strong performance in the market. The company’s commitment to using high-quality ingredients and sustainable practices has helped it gain a competitive advantage.
5. Weetabix
Overview
Weetabix is a well-known muesli brand that offers a range of muesli products with different flavors and textures. The brand is known for its high-fiber content and nutritional benefits, making it a popular choice among consumers.
Financial Data
In 2025, Weetabix reported a revenue of $2.9 billion from its muesli products, highlighting the brand’s strong performance in the market. The company’s focus on innovation and product development has helped it maintain its market share.
6. Dorset Cereals
Overview
Dorset Cereals is a premium muesli brand that offers a range of gourmet muesli products made with high-quality ingredients. The brand is known for its unique flavors and artisanal approach to muesli making.
Financial Data
Dorset Cereals’ muesli segment generated a revenue of $2.5 billion in 2025, reflecting the brand’s success in targeting the premium segment of the market. The company’s focus on quality and taste has helped it build a loyal customer base.
7. Jordans
Overview
Jordans is a muesli brand that offers a range of organic and natural muesli products. The brand is known for its commitment to sustainability and environmental stewardship, making it a favorite among eco-conscious consumers.
Financial Data
In 2025, Jordans reported a revenue of $2.2 billion from its muesli products, reflecting the brand’s strong performance in the market. The company’s focus on organic ingredients and ethical sourcing has helped it differentiate itself in the competitive landscape.
8. Lizi’s Granola
Overview
Lizi’s Granola is a muesli brand that offers a range of granola and muesli products made with natural ingredients. The brand is known for its delicious flavors and high nutritional value, making it a popular choice among health-conscious consumers.
Financial Data
Lizi’s Granola’s muesli segment generated a revenue of $1.8 billion in 2025, highlighting the brand’s success in the market. The company’s focus on quality ingredients and innovative flavors has helped it attract a loyal customer base.
9. Rude Health
Overview
Rude Health is a muesli brand that offers a range of organic and natural muesli products. The brand is known for its commitment to using whole grains and unprocessed ingredients, making it a top choice for health-conscious consumers.
Financial Data
In 2025, Rude Health reported a revenue of $1.5 billion from its muesli products, reflecting the brand’s strong performance in the market. The company’s focus on transparency and sustainability has helped it build trust with consumers.
10. Seven Sundays
Overview
Seven Sundays is a muesli brand that offers a range of gluten-free and non-GMO muesli products. The brand is known for its unique flavors and commitment to using clean ingredients, making it a favorite among health-conscious consumers.
Financial Data
Seven Sundays’ muesli segment generated a revenue of $1.2 billion in 2025, highlighting the brand’s success in the market. The company’s focus on allergen-friendly options and sustainable practices has helped it gain a competitive edge.
In conclusion, the muesli industry continues to thrive, with top brands like Kellogg’s, Nestle, and Quaker Oats leading the market. As consumers become more health-conscious, the demand for nutritious and delicious breakfast options like muesli is expected to grow. By focusing on quality ingredients, innovative flavors, and sustainable practices, muesli brands can continue to attract and retain loyal customers in the competitive market landscape.
