Introduction
In 2025, the global hotel industry continues to thrive, with various hotel brands competing for the top spot in terms of popularity and revenue. This report will delve into the top 10 most popular hotel brands globally in 2025, based on factors such as customer satisfaction, brand recognition, financial performance, and industry insights.
1. Marriott International
Financial Data
Marriott International is a leading hotel brand globally, known for its diverse portfolio of hotels and resorts. In 2025, Marriott reported a revenue of over $20 billion, making it one of the highest-grossing hotel brands in the world.
Industry Insights
Marriott International has solidified its position as a top hotel brand by focusing on customer satisfaction, innovation, and sustainability. With a presence in over 130 countries, Marriott continues to expand its global footprint and attract a diverse range of travelers.
2. Hilton Worldwide
Financial Data
Hilton Worldwide is another major player in the global hotel industry, with a revenue of over $15 billion in 2025. The brand’s luxury hotels and resorts cater to high-end travelers seeking premium accommodations and amenities.
Industry Insights
Hilton Worldwide has maintained its popularity by offering exceptional service, upscale accommodations, and loyalty programs that attract repeat customers. The brand’s commitment to sustainability and social responsibility has also helped it stand out in the competitive hotel market.
3. AccorHotels
Financial Data
AccorHotels is a prominent hotel brand with a revenue of over $10 billion in 2025. The brand’s diverse portfolio includes luxury hotels, budget-friendly accommodations, and boutique properties, catering to a wide range of travelers.
Industry Insights
AccorHotels has made a name for itself by focusing on innovation, digitalization, and personalized service. The brand’s loyalty program, partnerships with local businesses, and commitment to sustainable practices have helped it maintain its popularity among travelers worldwide.
4. InterContinental Hotels Group (IHG)
Financial Data
InterContinental Hotels Group (IHG) is a well-known hotel brand with a revenue of over $8 billion in 2025. The brand’s diverse portfolio includes iconic hotel brands such as InterContinental, Holiday Inn, and Crowne Plaza, offering a variety of accommodations for travelers.
Industry Insights
IHG has established itself as a top hotel brand by focusing on customer experience, quality service, and brand consistency. The brand’s commitment to innovation, sustainability, and community engagement has helped it maintain its popularity and attract new customers.
5. Wyndham Hotels & Resorts
Financial Data
Wyndham Hotels & Resorts is a leading hotel brand with a revenue of over $6 billion in 2025. The brand’s diverse portfolio includes economy hotels, midscale properties, and luxury resorts, catering to a wide range of travelers.
Industry Insights
Wyndham Hotels & Resorts has solidified its position in the hotel industry by focusing on affordability, accessibility, and customer satisfaction. The brand’s loyalty program, Wyndham Rewards, has helped it attract repeat customers and drive brand loyalty.
6. Hyatt Hotels Corporation
Financial Data
Hyatt Hotels Corporation is a prominent hotel brand with a revenue of over $5 billion in 2025. The brand’s luxury hotels, boutique properties, and lifestyle brands cater to upscale travelers seeking premium accommodations and personalized service.
Industry Insights
Hyatt Hotels Corporation has maintained its popularity by focusing on innovation, design, and sustainability. The brand’s commitment to social responsibility, diversity, and inclusion has helped it attract a global customer base and stand out in the competitive hotel market.
7. Choice Hotels International
Financial Data
Choice Hotels International is a leading hotel brand with a revenue of over $4 billion in 2025. The brand’s diverse portfolio includes economy hotels, midscale properties, and extended-stay accommodations, catering to budget-conscious travelers.
Industry Insights
Choice Hotels International has maintained its popularity by focusing on affordability, value, and customer service. The brand’s wide range of accommodations, loyalty program, and franchise opportunities have helped it attract a diverse customer base and drive brand growth.
8. Radisson Hotel Group
Financial Data
Radisson Hotel Group is a well-known hotel brand with a revenue of over $3 billion in 2025. The brand’s diverse portfolio includes upscale hotels, midscale properties, and boutique resorts, offering a variety of accommodations for travelers.
Industry Insights
Radisson Hotel Group has solidified its position in the hotel industry by focusing on customer experience, quality service, and brand consistency. The brand’s commitment to sustainability, innovation, and community engagement has helped it maintain its popularity and attract new customers.
9. Best Western Hotels & Resorts
Financial Data
Best Western Hotels & Resorts is a prominent hotel brand with a revenue of over $2 billion in 2025. The brand’s diverse portfolio includes economy hotels, midscale properties, and boutique resorts, catering to a wide range of travelers.
Industry Insights
Best Western Hotels & Resorts has established itself as a top hotel brand by focusing on customer satisfaction, value, and innovation. The brand’s loyalty program, Best Western Rewards, has helped it attract repeat customers and drive brand loyalty.
10. Four Seasons Hotels and Resorts
Financial Data
Four Seasons Hotels and Resorts is a luxury hotel brand with a revenue of over $1 billion in 2025. The brand’s iconic properties, personalized service, and exclusive amenities cater to high-end travelers seeking a premium experience.
Industry Insights
Four Seasons Hotels and Resorts has maintained its popularity by focusing on luxury, exclusivity, and personalized service. The brand’s commitment to quality, innovation, and sustainability has helped it attract a loyal customer base and stand out in the competitive luxury hotel market.
In conclusion, the top 10 most popular hotel brands globally in 2025 have solidified their positions in the industry by focusing on customer satisfaction, innovation, and sustainability. These brands continue to attract a diverse range of travelers with their diverse portfolios, exceptional service, and commitment to excellence.
