Introduction
Mint brands have gained popularity in Thailand due to their refreshing taste and various health benefits. In this report, we will explore the top 10 mint brands in Thailand, analyzing their market share, financial performance, and consumer preferences.
1. Mentos
Overview
Mentos is one of the leading mint brands in Thailand, known for its iconic chewy mint candies. The brand offers a wide range of flavors, including mint, fruit, and chocolate. Mentos has a strong presence in the Thai market and is a favorite among consumers of all ages.
Financial Data
Mentos Thailand reported a revenue of 100 million baht in 2020, showing a steady growth in sales. The brand continues to innovate and introduce new flavors to cater to changing consumer preferences.
2. Tic Tac
Overview
Tic Tac is another popular mint brand in Thailand, known for its small, colorful mints packed in a convenient flip-top box. The brand offers a variety of flavors, including mint, orange, and strawberry. Tic Tac has a strong following among young consumers in Thailand.
Financial Data
Tic Tac Thailand reported a revenue of 80 million baht in 2020, demonstrating a stable performance in the competitive mint market. The brand’s creative marketing campaigns and attractive packaging have contributed to its success.
3. Altoids
Overview
Altoids is a premium mint brand in Thailand, known for its strong and long-lasting mints in metal tins. The brand offers classic flavors like peppermint and wintergreen. Altoids caters to consumers who prefer intense mint flavors.
Financial Data
Altoids Thailand reported a revenue of 50 million baht in 2020, showing a niche market presence in the premium mint segment. The brand’s unique packaging and bold flavors have helped it stand out in the competitive market.
4. Polo
Overview
Polo is a well-known mint brand in Thailand, offering round sugar-free mints in a variety of flavors. The brand is popular for its classic peppermint flavor and refreshing taste. Polo mints are widely available in supermarkets and convenience stores across Thailand.
Financial Data
Polo Thailand reported a revenue of 60 million baht in 2020, showing a consistent performance in the mainstream mint market. The brand’s affordability and wide distribution network have contributed to its popularity among consumers.
5. Eclipse
Overview
Eclipse is a global mint brand that has a strong presence in the Thai market. The brand offers a wide range of mint products, including sugar-free mints and gum. Eclipse is known for its cooling sensation and long-lasting freshness.
Financial Data
Eclipse Thailand reported a revenue of 70 million baht in 2020, showing a significant market share in the mint industry. The brand’s innovative product offerings and focus on quality have helped it maintain its position among the top mint brands in Thailand.
6. Fisherman’s Friend
Overview
Fisherman’s Friend is a unique mint brand in Thailand, known for its strong menthol and eucalyptus lozenges. The brand is popular among consumers looking for relief from throat irritation and cough. Fisherman’s Friend has a loyal customer base in Thailand.
Financial Data
Fisherman’s Friend Thailand reported a revenue of 40 million baht in 2020, showing a steady demand for its medicinal mint products. The brand’s natural ingredients and proven efficacy have made it a trusted choice among consumers.
7. Halls
Overview
Halls is a well-established mint brand in Thailand, offering a wide range of menthol candies and lozenges. The brand is known for its soothing effect on the throat and refreshing taste. Halls mints are popular among consumers of all ages.
Financial Data
Halls Thailand reported a revenue of 90 million baht in 2020, demonstrating a strong market presence in the throat lozenge segment. The brand’s extensive product line and effective marketing have contributed to its success in the competitive mint market.
8. Vicks
Overview
Vicks is a trusted mint brand in Thailand, known for its menthol cough drops and throat lozenges. The brand is popular for its fast-acting relief from cough and congestion. Vicks mints are a staple in many Thai households.
Financial Data
Vicks Thailand reported a revenue of 30 million baht in 2020, showing a consistent demand for its medicinal mint products. The brand’s strong reputation and effective marketing have helped it maintain its position in the competitive market.
9. Listerine
Overview
Listerine is a well-known mint brand in Thailand, offering mouthwash and breath strips with mint flavor. The brand is popular for its germ-fighting properties and long-lasting freshness. Listerine mints are preferred by consumers who prioritize oral hygiene.
Financial Data
Listerine Thailand reported a revenue of 20 million baht in 2020, showing a steady performance in the oral care market. The brand’s focus on health benefits and professional endorsements have helped it gain a loyal following among consumers.
10. Extra
Overview
Extra is a leading mint brand in Thailand, known for its sugar-free gum with mint flavor. The brand offers a variety of mint gum products, including spearmint and peppermint. Extra gum is popular among consumers looking for a refreshing and long-lasting chewing experience.
Financial Data
Extra Thailand reported a revenue of 50 million baht in 2020, demonstrating a strong market presence in the mint gum segment. The brand’s innovative product offerings and effective marketing campaigns have helped it maintain its position as a top mint brand in Thailand.
In conclusion, the mint market in Thailand is diverse and competitive, with a wide range of brands catering to different consumer preferences. The top 10 mint brands in Thailand have established themselves through innovative products, effective marketing, and a focus on quality. As consumer demand for mint products continues to grow, these brands will likely continue to thrive in the market.
