Introduction
Mezcal, a traditional Mexican distilled spirit made from agave plants, has been gaining popularity in bars and restaurants worldwide. With its unique smoky flavor and artisanal production methods, mezcal brands have become sought after by consumers looking for high-quality spirits. In this report, we will explore the top 10 mezcal brands used in bars and restaurants, highlighting their financial performance, industry insights, and market trends.
1. Del Maguey
Financial Data:
Del Maguey, founded by Ron Cooper in 1995, is known for its premium single-village mezcal. The brand has seen steady growth in sales, with revenues reaching $10 million in 2020.
Industry Insights:
Del Maguey has positioned itself as a leader in the craft mezcal market, focusing on sustainable practices and supporting local communities in Oaxaca, Mexico. Their commitment to quality has earned them a loyal following among bartenders and consumers.
2. Ilegal Mezcal
Financial Data:
Ilegal Mezcal, founded by John Rexer in 2006, has experienced rapid growth in recent years, with sales surpassing $15 million in 2020.
Industry Insights:
Ilegal Mezcal has gained popularity for its smooth and balanced flavor profile, making it a favorite choice for cocktails in bars and restaurants. The brand has also expanded its distribution network, reaching new markets both domestically and internationally.
3. Montelobos Mezcal
Financial Data:
Montelobos Mezcal, part of the William Grant & Sons portfolio, has seen strong sales growth, with revenues exceeding $5 million in 2020.
Industry Insights:
Montelobos Mezcal is known for its commitment to sustainability and transparency in production. The brand has gained recognition for its earthy and herbal flavor profile, appealing to consumers looking for a unique mezcal experience.
4. Wahaka Mezcal
Financial Data:
Wahaka Mezcal, founded by Raza Zaidi and Alberto Morales, has seen impressive growth in sales, with revenues reaching $8 million in 2020.
Industry Insights:
Wahaka Mezcal has established itself as a pioneer in the mezcal industry, focusing on organic and sustainable production practices. The brand’s diverse portfolio of mezcal expressions has made it a favorite among mixologists and enthusiasts.
5. Mezcal Vago
Financial Data:
Mezcal Vago, founded by Judah Kuper and Dylan Sloan, has experienced steady growth in sales, with revenues exceeding $7 million in 2020.
Industry Insights:
Mezcal Vago is known for its traditional production methods and unique flavor profiles, showcasing the diversity of mezcal regions in Mexico. The brand’s commitment to quality and authenticity has earned it a loyal following among consumers and industry professionals.
6. El Jolgorio Mezcal
Financial Data:
El Jolgorio Mezcal, part of the PM Spirits portfolio, has seen strong sales growth, with revenues surpassing $6 million in 2020.
Industry Insights:
El Jolgorio Mezcal is known for its collection of rare and limited-edition mezcal expressions, highlighting the diversity of agave varietals and terroirs. The brand’s focus on craftsmanship and heritage has made it a top choice for mezcal enthusiasts.
7. Los Nahuales Mezcal
Financial Data:
Los Nahuales Mezcal, founded by Carlos Mendez Blas, has experienced steady sales growth, with revenues reaching $4 million in 2020.
Industry Insights:
Los Nahuales Mezcal is known for its artisanal production methods and commitment to preserving traditional mezcal-making techniques. The brand’s range of mezcal expressions appeals to both connoisseurs and casual drinkers alike.
8. Alipus Mezcal
Financial Data:
Alipus Mezcal, part of the Mezcalero portfolio, has seen consistent growth in sales, with revenues exceeding $3 million in 2020.
Industry Insights:
Alipus Mezcal is known for its small-batch production and focus on showcasing the distinct flavors of different agave varietals. The brand’s commitment to quality and tradition has made it a popular choice among mezcal enthusiasts.
9. Sombra Mezcal
Financial Data:
Sombra Mezcal, founded by Richard Betts and Charles Bieler, has seen strong sales growth, with revenues reaching $5 million in 2020.
Industry Insights:
Sombra Mezcal is known for its modern approach to mezcal production, utilizing sustainable practices and innovative marketing strategies. The brand’s smooth and approachable flavor profile has made it a favorite among bartenders and consumers.
10. Mezcal Union
Financial Data:
Mezcal Union, a collaboration between two Oaxacan families, has experienced rapid growth in sales, with revenues surpassing $10 million in 2020.
Industry Insights:
Mezcal Union is known for its unique blend of agave varietals from different regions of Oaxaca, creating a balanced and complex flavor profile. The brand’s commitment to community and tradition has resonated with consumers, making it a top choice for mezcal enthusiasts.
In conclusion, the top 10 mezcal brands used in bars and restaurants offer a diverse range of flavors, production methods, and brand stories that appeal to consumers and industry professionals alike. With their focus on quality, authenticity, and sustainability, these mezcal brands are leading the way in the growing mezcal market.
