Introduction
Mayonnaise is a popular condiment used in various dishes around the world. With a creamy texture and tangy flavor, it adds richness to sandwiches, salads, and dips. In this report, we will take a closer look at the top 10 mayonnaise brands sold in global retail markets. We will analyze their financial data, market share, and industry insights to provide a comprehensive overview of the mayonnaise industry.
1. Hellmann’s
Financial Data
Hellmann’s is one of the leading mayonnaise brands globally, known for its high-quality ingredients and rich flavor. The brand is owned by Unilever, a multinational consumer goods company. In 2020, Hellmann’s generated over $2 billion in revenue, making it a dominant player in the mayonnaise market.
Market Share
Hellmann’s holds a significant market share in key regions such as North America and Europe. The brand’s popularity stems from its traditional recipe and strong brand reputation. With a wide range of products, including light and flavored mayonnaise, Hellmann’s caters to a diverse consumer base.
2. Kraft Heinz
Financial Data
Kraft Heinz is another major player in the mayonnaise industry, offering a range of products under brands like Heinz and Miracle Whip. In 2020, Kraft Heinz reported mayonnaise sales of over $1.5 billion, demonstrating the brand’s strong presence in the market.
Market Share
Kraft Heinz’s mayonnaise brands are widely recognized for their tangy flavor and creamy texture. The company’s innovative product offerings, such as low-fat and organic options, appeal to health-conscious consumers. Kraft Heinz’s extensive distribution network ensures broad availability of its mayonnaise products.
3. Duke’s
Financial Data
Duke’s mayonnaise is a beloved Southern brand known for its rich and creamy taste. Despite being a regional player, Duke’s has seen steady growth in recent years. In 2020, the brand reported sales of over $100 million, reflecting its loyal customer base and strong brand loyalty.
Market Share
Duke’s mayonnaise has a devoted following in the Southern United States, where it is a staple in dishes like pimento cheese and potato salad. The brand’s authentic recipe, which includes sugar and egg yolks, sets it apart from competitors. Duke’s commitment to quality ingredients and traditional manufacturing methods has earned it a unique position in the market.
4. Best Foods
Financial Data
Best Foods is a well-known mayonnaise brand owned by Unilever, the same company behind Hellmann’s. In 2020, Best Foods generated over $1.5 billion in revenue, making it a significant player in the mayonnaise market.
Market Share
Best Foods has a strong presence in markets like the United States, Canada, and Australia. The brand’s classic mayonnaise recipe, made with real eggs and oil, appeals to consumers seeking a traditional flavor profile. Best Foods’ commitment to quality and consistency has helped it maintain a loyal customer base over the years.
5. Kewpie
Financial Data
Kewpie is a popular Japanese mayonnaise brand known for its unique umami flavor and creamy texture. The brand’s parent company, Kewpie Corporation, reported mayonnaise sales of over $500 million in 2020, highlighting its significant market presence.
Market Share
Kewpie mayonnaise has gained a cult following among food enthusiasts worldwide, thanks to its distinct flavor profile and premium ingredients. The brand’s signature squeeze bottle packaging and iconic red cap have become synonymous with quality and authenticity. Kewpie’s expansion into international markets has further solidified its position as a top mayonnaise brand.
6. Crosse & Blackwell
Financial Data
Crosse & Blackwell is a British brand known for its mayonnaise and condiments. In 2020, the brand reported sales of over $200 million, demonstrating its strong market presence in the condiment industry.
Market Share
Crosse & Blackwell’s mayonnaise products are renowned for their premium quality and distinctive flavor profiles. The brand’s commitment to using natural ingredients and traditional recipes has earned it a loyal customer base. Crosse & Blackwell’s range of mayonnaise flavors and varieties cater to diverse consumer preferences, making it a popular choice in the condiment aisle.
7. Sir Kensington’s
Financial Data
Sir Kensington’s is a gourmet condiment brand offering a range of products, including mayonnaise and ketchup. In 2020, the brand reported mayonnaise sales of over $100 million, highlighting its growing popularity among consumers seeking premium condiments.
Market Share
Sir Kensington’s mayonnaise stands out for its clean label ingredients and unique flavor profiles. The brand’s commitment to sustainable sourcing and transparent labeling has resonated with health-conscious consumers. Sir Kensington’s innovative product offerings, such as avocado oil mayonnaise and spicy chipotle mayonnaise, cater to evolving consumer tastes.
8. Amazin’ Mayo
Financial Data
Amazin’ Mayo is a newer entrant in the mayonnaise market, offering plant-based and allergen-free mayonnaise alternatives. In 2020, the brand reported sales of over $50 million, showcasing its rapid growth and increasing consumer demand for alternative condiment options.
Market Share
Amazin’ Mayo’s innovative plant-based mayonnaise products have gained popularity among consumers seeking vegan and allergy-friendly options. The brand’s commitment to clean ingredients and sustainable practices has positioned it as a top choice in the plant-based condiment category. Amazin’ Mayo’s expansion into mainstream retail channels has helped it reach a broader audience of health-conscious consumers.
9. Blue Plate
Financial Data
Blue Plate is a classic mayonnaise brand with a rich history dating back to the early 1900s. In 2020, the brand reported sales of over $75 million, reflecting its enduring popularity among consumers seeking a traditional mayonnaise experience.
Market Share
Blue Plate mayonnaise is known for its creamy texture and tangy flavor, making it a favorite in Southern cuisine. The brand’s authentic recipe, which includes soybean oil and whole eggs, delivers a rich and savory taste that sets it apart from competitors. Blue Plate’s nostalgic branding and commitment to quality have helped it maintain a loyal customer base over the years.
10. Trader Joe’s
Financial Data
Trader Joe’s is a popular grocery store chain known for its unique and affordable products. In 2020, the brand’s private label mayonnaise sales exceeded $50 million, showcasing its strong presence in the condiment market.
Market Share
Trader Joe’s mayonnaise products offer a budget-friendly option for consumers seeking quality condiments at a lower price point. The brand’s commitment to sourcing sustainable and organic ingredients has resonated with environmentally conscious shoppers. Trader Joe’s diverse range of mayonnaise flavors and varieties caters to a wide range of consumer preferences, making it a top choice for value-conscious shoppers.
Overall, the mayonnaise industry is characterized by a diverse range of brands offering unique flavors, textures, and ingredient profiles. Consumers have a wide array of options to choose from, whether they prefer traditional mayonnaise or are seeking plant-based alternatives. The top 10 mayonnaise brands mentioned in this report represent some of the most popular and trusted names in the market, catering to a variety of consumer preferences and tastes.
