Introduction

Orange cider, a refreshing alcoholic beverage that blends the citrusy notes of oranges with the traditional apple cider base, has gained popularity across the globe. This report delves into the top 10 largest orange cider producers worldwide, focusing on their production volumes, financials, and market strategies. The data presented herein provides a comprehensive overview of the current state of the orange cider market.

1. Heineken N.V.

Heineken N.V., a Dutch brewing company, stands as one of the largest producers of orange cider globally. In 2022, Heineken produced approximately 2.5 million hectoliters of orange cider under its brand, Strongbow. The company reported a revenue of €23.3 billion in the same year, with a notable increase in cider sales contributing to this figure.

Heineken has invested significantly in marketing campaigns that emphasize the refreshing nature of its orange cider, targeting young adults. The firm has also expanded its distribution channels, making Strongbow available in over 70 countries.

2. Anheuser-Busch InBev

Anheuser-Busch InBev, a multinational beverage and brewing company based in Belgium, is another major player in the orange cider market. In 2022, the company produced approximately 2 million hectoliters of its orange-flavored ciders, including brands like Redd’s. The company’s annual revenue reached $54 billion, with cider sales accounting for a significant portion of its overall beverage portfolio.

AB InBev’s strategy includes innovative flavor combinations and seasonal offerings, which have successfully attracted a diverse customer base. Their marketing efforts also focus on social media engagement, particularly among younger consumers.

3. Molson Coors Beverage Company

Molson Coors Beverage Company, known for its extensive range of beverages, produced approximately 1.5 million hectoliters of orange cider in 2022. The company’s financials showed a revenue of $10 billion, with cider sales, including brands like Angry Orchard, contributing to growth.

Molson Coors emphasizes sustainability in its production processes, appealing to environmentally-conscious consumers. The company has also expanded its cider offerings to include orange-infused varieties, targeting both traditional cider drinkers and new consumers.

4. Cider Brothers

Cider Brothers is a rapidly growing cider producer based in the United States, specializing in various fruit ciders, including orange cider. The company produced around 800,000 hectoliters in 2022 and reported revenues of approximately $50 million.

The company’s marketing strategy focuses on community engagement and local sourcing, which resonates well with consumers. Cider Brothers has gained recognition for its innovative flavors, including a blood orange cider that has become a bestseller.

5. Crispin Cider Company

Crispin Cider Company, another U.S.-based producer, is known for its premium craft ciders. In 2022, Crispin produced about 600,000 hectoliters of orange cider, with annual revenues estimated at $30 million.

Crispin’s marketing efforts highlight the artisanal nature of their products, using high-quality ingredients and traditional fermentation methods. Their orange cider variants often feature blends with other fruits, providing unique flavor profiles.

6. Rekorderlig Cider

Rekorderlig Cider, a Swedish brand, has made a significant impact in the global cider market with its fruit-flavored offerings, including orange cider. The company produced around 1 million hectoliters in 2022, resulting in approximately $40 million in revenue.

Rekorderlig’s marketing strategy revolves around lifestyle branding, often associating its products with outdoor activities and social gatherings. The brand has effectively utilized social media platforms to engage with its target audience, particularly in Europe and North America.

7. Original Sin Cider

Original Sin Cider, based in New York, produces a range of craft ciders, including orange-flavored variants. The company produced around 500,000 hectoliters in 2022, generating revenues of approximately $20 million.

Original Sin focuses on quality and authenticity, using traditional cider-making techniques. The brand’s marketing emphasizes its craft heritage, appealing to consumers seeking artisanal products.

8. Angry Orchard

Angry Orchard, a subsidiary of the Boston Beer Company, is known for its innovative cider products. In 2022, Angry Orchard produced around 1.2 million hectoliters of cider, including its popular orange-infused varieties. The company reported a revenue of $500 million.

Angry Orchard’s marketing strategy includes educational campaigns about cider-making and the versatility of cider as a beverage. They have also engaged in partnerships with food festivals, showcasing their orange cider’s compatibility with various cuisines.

9. Thatchers Cider

Thatchers Cider, a family-owned business in the UK, has been producing cider for over a century. In 2022, Thatchers produced approximately 800,000 hectoliters of cider, including several orange-flavored options. The company reported revenues of £45 million.

Thatchers focuses on traditional methods and local sourcing, emphasizing quality and flavor in its products. Their marketing strategy includes storytelling around the brand’s heritage and the local Somerset landscape.

10. Domaine Cidrerie Kerisac

Domaine Cidrerie Kerisac, a French cider producer, is known for its diverse range of ciders, including orange-flavored varieties. In 2022, the company produced around 400,000 hectoliters, with estimated revenues of €15 million.

Kerisac markets its products through a focus on the authenticity of French cider-making traditions. The brand has been successful in exporting its products to various countries, appealing to consumers interested in premium, authentic ciders.

Market Trends and Future Outlook

The orange cider market has witnessed significant growth over the past few years, driven by changing consumer preferences and increasing demand for innovative flavor combinations. The global cider market is expected to grow at a CAGR of 4.5% from 2023 to 2030, with orange cider playing a crucial role in this expansion.

Key trends include a rising interest in health-conscious beverages, which has led producers to explore lower-calorie and organic options. Additionally, the popularity of craft and artisanal ciders continues to rise, with consumers seeking unique and high-quality products.

Conclusion

The top 10 largest orange cider producers worldwide are leading the charge in a rapidly growing market. These companies have successfully adapted to changing consumer preferences by diversifying their product offerings and implementing effective marketing strategies. As the demand for orange cider continues to rise, these producers will likely maintain their positions at the forefront of the industry, driving innovation and growth in the market.