Introduction
The kids’ cheese market in the United Kingdom is a lucrative industry that caters to the taste preferences of children and parents alike. With a wide range of brands available in the market, it can be overwhelming to choose the best option for your little ones. In this report, we will explore the top 10 kids’ cheese brands in the UK, highlighting their financial performance, market share, and unique selling points.
1. Babybel
Babybel is a well-known kids’ cheese brand in the UK, offering mini cheese portions wrapped in red wax. The brand is owned by Bel Group, a French multinational company specializing in dairy products. Babybel has a strong presence in the UK market, with a loyal customer base of children and parents. In terms of financial performance, Babybel reported a revenue of £113 million in 2020, making it one of the top players in the kids’ cheese segment.
Unique Selling Point:
Babybel stands out for its convenient packaging and fun, interactive marketing campaigns targeted towards children.
2. Cheesestrings
Cheesestrings is another popular kids’ cheese brand in the UK, known for its stringy cheese snacks that are perfect for lunchboxes and on-the-go snacking. The brand is owned by Kerry Group, a leading food and beverage company. Cheesestrings has a strong market presence in the UK, with a revenue of £87 million in 2020.
Unique Selling Point:
Cheesestrings differentiates itself with its playful packaging and innovative product formats that appeal to children.
3. Laughing Cow
Laughing Cow is a household name in the UK, offering creamy cheese triangles that are beloved by children and adults alike. The brand is owned by Bel Group and has a strong market share in the kids’ cheese segment. Laughing Cow reported a revenue of £65 million in 2020, solidifying its position as a top player in the industry.
Unique Selling Point:
Laughing Cow is known for its smooth texture and mild flavor, making it a favorite among picky eaters.
4. Dairylea
Dairylea is a well-established kids’ cheese brand in the UK, offering a range of cheese snacks and spreads. The brand is owned by Mondelez International, a global food and beverage company. Dairylea has a strong market presence in the UK, with a revenue of £52 million in 2020.
Unique Selling Point:
Dairylea prides itself on its variety of products, catering to different taste preferences and snacking occasions.
5. Mini Babybel
Mini Babybel is a miniature version of the popular Babybel cheese, offering small portions that are perfect for children’s lunchboxes. The brand is owned by Bel Group and has a strong market share in the UK. Mini Babybel reported a revenue of £45 million in 2020, showcasing its popularity among kids and parents.
Unique Selling Point:
Mini Babybel is known for its convenient size and creamy texture, making it a favorite snack for children on the go.
6. Applewood Kids
Applewood Kids is a premium kids’ cheese brand in the UK, offering smoked cheese slices that are rich in flavor. The brand is owned by Norseland, a leading cheese producer. Applewood Kids has a niche market presence in the UK, with a revenue of £30 million in 2020.
Unique Selling Point:
Applewood Kids sets itself apart with its distinctive smoky taste, appealing to children with adventurous palates.
7. Cathedral City Kids
Cathedral City Kids is a well-known cheese brand in the UK, offering mild cheddar cheese slices that are perfect for children. The brand is owned by Saputo Dairy UK, a leading dairy company. Cathedral City Kids has a strong market presence in the UK, with a revenue of £28 million in 2020.
Unique Selling Point:
Cathedral City Kids is recognized for its high-quality cheddar cheese and versatile product range that caters to children’s snacking needs.
8. GoGo Cheese
GoGo Cheese is a popular kids’ cheese brand in the UK, offering cheese sticks that are easy to eat and pack in lunchboxes. The brand is owned by Kerry Group and has a growing market presence in the UK. GoGo Cheese reported a revenue of £22 million in 2020, showcasing its potential in the kids’ cheese segment.
Unique Selling Point:
GoGo Cheese is known for its convenient packaging and flavorful cheese sticks that appeal to children of all ages.
9. Primula Kids
Primula Kids is a unique kids’ cheese brand in the UK, offering cheese tubes that are fun to squeeze and eat. The brand is owned by Primula, a leading cheese manufacturer. Primula Kids has a niche market presence in the UK, with a revenue of £18 million in 2020.
Unique Selling Point:
Primula Kids stands out for its innovative packaging and creamy cheese tubes that are perfect for children’s snacking occasions.
10. Chedds
Chedds is a popular kids’ cheese brand in the UK, offering crunchy cheese snacks that are loved by children. The brand is owned by Kerry Group and has a strong market presence in the UK. Chedds reported a revenue of £15 million in 2020, showcasing its success in the kids’ cheese segment.
Unique Selling Point:
Chedds differentiates itself with its crispy texture and cheesy flavor, making it a favorite snack for children.
Overall, the kids’ cheese market in the UK is diverse and competitive, with a wide range of brands catering to different taste preferences and snacking occasions. From mini cheese portions to cheese tubes, there is a variety of options available for children to enjoy. By understanding the unique selling points of each brand, parents can make informed choices when selecting the best kids’ cheese for their little ones.
