Introduction
In the pet food industry, kibble is a popular choice among pet owners due to its convenience and affordability. As of 2025, the global kibble market is experiencing significant growth, with a wide range of brands competing for market share. In this report, we will explore the top 10 kibble brands globally in 2025, focusing on their financial performance, market presence, and industry insights.
1. Purina
Financial Data
Purina, owned by Nestle, is one of the leading kibble brands globally, with a strong presence in both the dry and wet pet food segments. In 2024, Purina reported a revenue of $12.5 billion, making it one of the top performers in the pet food industry. The brand’s commitment to quality and innovation has helped it maintain its position as a market leader.
Market Presence
Purina’s extensive product line caters to a wide range of pets, including dogs, cats, and small animals. The brand’s marketing campaigns focus on promoting a healthy and balanced diet for pets, resonating well with pet owners worldwide. Purina’s distribution network is also robust, ensuring easy access to its products in both traditional retail outlets and online channels.
Industry Insights
Purina’s success can be attributed to its focus on research and development, as well as its commitment to sustainability and animal welfare. The brand’s investment in eco-friendly packaging and ethical sourcing practices has helped it build a loyal customer base and maintain a competitive edge in the market.
2. Hill’s Pet Nutrition
Financial Data
Hill’s Pet Nutrition, a subsidiary of Colgate-Palmolive, is another key player in the global kibble market. In 2024, the brand reported a revenue of $8.7 billion, driven by its premium pet food offerings. Hill’s Pet Nutrition’s focus on veterinary recommendations and nutritional expertise has set it apart from competitors in the industry.
Market Presence
Hill’s Pet Nutrition’s products are widely recommended by veterinarians worldwide, giving the brand a strong foothold in the market. The brand’s emphasis on pet health and wellness resonates well with pet owners who prioritize quality and nutrition for their pets. Hill’s Pet Nutrition’s distribution network is well-established, with products available in veterinary clinics, pet specialty stores, and online platforms.
Industry Insights
Hill’s Pet Nutrition’s success can be attributed to its focus on science-based nutrition and personalized pet care. The brand’s investment in research and development has led to the creation of innovative products that cater to specific pet health needs. Hill’s Pet Nutrition’s dedication to pet health and well-being has earned it a loyal customer base and a strong reputation in the industry.
3. Royal Canin
Financial Data
Royal Canin, owned by Mars Petcare, is a prominent player in the global kibble market, known for its breed-specific formulations and premium pet food offerings. In 2024, Royal Canin reported a revenue of $7.3 billion, reflecting its strong performance in the pet food industry. The brand’s focus on personalized nutrition for pets has helped it differentiate itself in the market.
Market Presence
Royal Canin’s breed-specific formulations have garnered a loyal following among pet owners who seek tailored nutrition for their pets. The brand’s marketing efforts emphasize the importance of specialized diets for different breeds, resonating well with pet owners who prioritize individualized care for their pets. Royal Canin’s products are available in pet specialty stores, veterinary clinics, and online platforms, ensuring widespread accessibility.
Industry Insights
Royal Canin’s success can be attributed to its focus on pet health and well-being, as well as its commitment to research and innovation. The brand’s investment in nutritional expertise and breed-specific formulations has positioned it as a trusted authority in the pet food industry. Royal Canin’s dedication to personalized nutrition and pet care has earned it a strong reputation and a competitive edge in the market.
4. Blue Buffalo
Financial Data
Blue Buffalo, acquired by General Mills, is a well-known brand in the premium pet food segment, offering natural and holistic kibble options for pets. In 2024, Blue Buffalo reported a revenue of $5.6 billion, reflecting its growing popularity among pet owners who seek high-quality and natural ingredients for their pets. The brand’s commitment to transparency and quality has helped it gain a loyal customer base.
Market Presence
Blue Buffalo’s focus on natural ingredients and limited-ingredient diets has resonated well with pet owners who prioritize nutrition and health for their pets. The brand’s marketing campaigns emphasize the importance of quality ingredients and transparent sourcing practices, appealing to consumers who seek transparency and authenticity in pet food products. Blue Buffalo’s products are widely available in pet specialty stores, mass retailers, and online platforms.
Industry Insights
Blue Buffalo’s success can be attributed to its focus on natural and holistic nutrition, as well as its commitment to transparency and quality assurance. The brand’s investment in premium ingredients and rigorous quality control measures has helped it establish a strong reputation in the industry. Blue Buffalo’s dedication to natural and holistic pet care has positioned it as a leading player in the premium pet food segment.
5. Eukanuba
Financial Data
Eukanuba, owned by Mars Petcare, is a well-established brand in the global kibble market, known for its premium pet food offerings for dogs and cats. In 2024, Eukanuba reported a revenue of $4.8 billion, reflecting its strong performance in the pet food industry. The brand’s focus on breed-specific nutrition and personalized care has helped it build a loyal customer base.
Market Presence
Eukanuba’s breed-specific formulations and tailored nutrition options have resonated well with pet owners who seek specialized diets for their pets. The brand’s marketing efforts highlight the importance of personalized nutrition and individualized care, appealing to consumers who prioritize customized solutions for their pets. Eukanuba’s products are available in pet specialty stores, veterinary clinics, and online platforms, ensuring broad accessibility.
Industry Insights
Eukanuba’s success can be attributed to its focus on breed-specific nutrition and personalized pet care, as well as its commitment to research and innovation. The brand’s investment in nutritional expertise and tailored solutions has helped it differentiate itself in the market. Eukanuba’s dedication to individualized care and pet health has earned it a strong reputation and a competitive position in the industry.
6. Wellness
Financial Data
Wellness, owned by WellPet, is a leading brand in the natural pet food segment, offering premium kibble options for dogs and cats. In 2024, Wellness reported a revenue of $3.9 billion, reflecting its growing popularity among pet owners who seek natural and holistic nutrition for their pets. The brand’s commitment to quality ingredients and transparent sourcing practices has helped it gain a loyal following.
Market Presence
Wellness’ focus on natural ingredients and limited-ingredient diets has resonated well with pet owners who prioritize nutrition and health for their pets. The brand’s marketing campaigns emphasize the importance of quality and transparency in pet food products, appealing to consumers who seek authenticity and trustworthiness. Wellness’ products are widely available in pet specialty stores, natural food retailers, and online platforms.
Industry Insights
Wellness’ success can be attributed to its focus on natural and holistic nutrition, as well as its commitment to quality and transparency. The brand’s investment in premium ingredients and sustainable sourcing practices has helped it establish a strong reputation in the industry. Wellness’ dedication to natural and holistic pet care has positioned it as a key player in the premium pet food segment.
7. Orijen
Financial Data
Orijen, owned by Champion Petfoods, is a premium brand in the global kibble market, known for its biologically appropriate pet food offerings. In 2024, Orijen reported a revenue of $2.5 billion, reflecting its success in the high-end pet food segment. The brand’s focus on fresh and regional ingredients has helped it attract discerning pet owners who seek quality and transparency in pet food products.
Market Presence
Orijen’s biologically appropriate formulations and fresh ingredients have resonated well with pet owners who prioritize natural and wholesome nutrition for their pets. The brand’s marketing efforts emphasize the importance of quality sourcing and sustainable practices, appealing to consumers who seek ethical and environmentally conscious pet food options. Orijen’s products are available in specialty pet stores, natural food retailers, and online platforms.
Industry Insights
Orijen’s success can be attributed to its focus on biologically appropriate nutrition and quality ingredients, as well as its commitment to transparency and sustainability. The brand’s investment in fresh and regional sourcing practices has helped it build a strong reputation in the high-end pet food segment. Orijen’s dedication to quality and transparency has positioned it as a leading player in the premium pet food market.
8. Taste of the Wild
Financial Data
Taste of the Wild, owned by Diamond Pet Foods, is a popular brand in the natural pet food segment, offering grain-free kibble options for dogs and cats. In 2024, Taste of the Wild reported a revenue of $2.1 billion, reflecting its growing popularity among pet owners who seek natural and grain-free nutrition for their pets. The brand’s commitment to quality ingredients and novel protein sources has helped it attract a loyal customer base.
Market Presence
Taste of the Wild’s grain-free formulations and novel protein sources have resonated well with pet owners who prioritize natural and ancestral nutrition for their pets. The brand’s marketing campaigns highlight the importance of quality and authenticity in pet food products, appealing to consumers who seek transparency and trustworthiness. Taste of the Wild’s products are available in pet specialty stores, natural food retailers, and online platforms.
Industry Insights
Taste of the Wild’s success can be attributed to its focus on natural and grain-free nutrition, as well as its commitment to quality and authenticity. The brand’s investment in novel protein sources and sustainable practices has helped it establish a strong reputation in the industry. Taste of the Wild’s dedication to natural and ancestral pet care has positioned it as a key player in the natural pet food segment.
9. Iams
Financial Data
Iams, owned by Mars Petcare, is a well-known brand in the global kibble market, offering affordable pet food options for dogs and cats. In 2024, Iams reported a revenue of $1.8 billion, reflecting its strong performance in the mass market segment. The brand’s focus on quality nutrition at an accessible price point has helped it attract a wide customer base.
Market Presence
Iams’ affordable pet food options and balanced nutrition have resonated well with pet owners who seek quality and value for their pets. The brand’s marketing efforts emphasize the importance of nutrition and affordability, appealing to consumers who prioritize budget-friendly pet food options. Iams’ products are available in mass retailers, grocery stores, and online platforms, ensuring broad accessibility.
Industry Insights
Iams’ success can be attributed to its focus on quality nutrition at an accessible price point, as well as its commitment to value and affordability. The brand’s investment in balanced formulas and essential nutrients has helped it establish a strong presence in the mass market segment. Iams’ dedication to quality and value has positioned it as a key player in the global kibble market.
10. Rachael Ray Nutrish
Financial Data
Rachael Ray Nutrish, owned by Smucker’s, is a popular brand in the natural pet food segment, offering premium kibble options for dogs and cats. In 2024, Rachael Ray Nutrish reported a revenue of $1.5 billion, reflecting its growing popularity among pet owners who seek natural and wholesome nutrition for their pets. The brand’s commitment to quality ingredients and innovative recipes has helped it gain a loyal following.
Market Presence
Rachael Ray Nutrish’s focus on natural ingredients and gourmet recipes has resonated well with pet owners who prioritize quality and taste for their pets. The brand’s marketing campaigns emphasize the importance of farm-fresh ingredients and home-cooked meals, appealing to consumers who seek authenticity and flavor in pet food products. Rachael Ray Nutrish’s products are available in specialty pet stores, natural food retailers, and online platforms.
Industry Insights
Rachael Ray Nutrish’s success can be attributed to its focus on natural and gourmet nutrition, as well as its commitment to quality and flavor. The brand’s investment in premium ingredients and innovative recipes has helped it establish a strong reputation in the natural pet food segment. Rachael Ray Nutrish’s dedication to quality and taste has positioned it as a key player in the premium pet food market.
In conclusion, the global kibble market is highly competitive, with a wide range of brands vying for market share. The top 10 kibble brands globally in 2025 have distinguished themselves through their commitment to quality, innovation, and pet health. These brands have built strong reputations and loyal customer bases, positioning themselves as leaders in the pet food industry. As the market continues to evolve, these brands will likely continue to drive growth and innovation, meeting the diverse needs of pet owners worldwide.
