Introduction
Jerky is a popular snack that has gained significant popularity in China in recent years. With a growing demand for convenient and healthy snacks, many jerky brands have emerged in the market to cater to consumers’ needs. In this report, we will explore the top 10 jerky brands in China, providing insights into their financial performance, market share, and industry trends.
1. Three Squirrels 三只松鼠
Overview
Three Squirrels is one of the leading jerky brands in China, known for its high-quality products and innovative marketing strategies. The company was founded in 2012 and has quickly gained a strong presence in the snack industry.
Financial Data
Three Squirrels reported a revenue of over 5 billion yuan in 2020, representing a significant growth compared to the previous year. The company’s success can be attributed to its focus on product quality and branding.
Market Share
Three Squirrels holds a considerable market share in the jerky segment, thanks to its wide range of flavors and packaging options. The brand’s popularity among Chinese consumers has contributed to its competitive edge in the market.
2. Be & Cheery 必胜客
Overview
Be & Cheery is another prominent jerky brand in China, known for its premium quality products and diverse flavor options. The company has a strong presence in both online and offline channels.
Financial Data
Be & Cheery reported a revenue of over 3 billion yuan in 2020, showcasing its strong performance in the market. The brand’s focus on innovation and product development has helped drive its growth.
Market Share
Be & Cheery has been able to capture a significant market share in the jerky segment, thanks to its strong distribution network and brand recognition. The company’s strategic partnerships with retailers have also contributed to its success.
3. Zhou Hei Ya 周黑鸭
Overview
Zhou Hei Ya is a well-known jerky brand in China, specializing in duck-based products. The company has a long history in the market and is known for its traditional recipes and flavors.
Financial Data
Zhou Hei Ya reported a revenue of over 2 billion yuan in 2020, reflecting its strong performance in the jerky segment. The brand’s focus on quality and authenticity has resonated well with Chinese consumers.
Market Share
Zhou Hei Ya holds a significant market share in the jerky segment, particularly in the duck-based products category. The brand’s reputation for premium quality and taste has helped solidify its position in the market.
4. Laiyifen 俫益芬
Overview
Laiyifen is a popular jerky brand in China, known for its wide range of flavors and packaging options. The company has a strong presence in both online and offline channels, catering to a diverse consumer base.
Financial Data
Laiyifen reported a revenue of over 1.5 billion yuan in 2020, highlighting its strong performance in the market. The brand’s focus on product innovation and marketing has helped drive its growth.
Market Share
Laiyifen has been able to capture a considerable market share in the jerky segment, thanks to its competitive pricing and strong distribution network. The brand’s focus on meeting consumer preferences has contributed to its success.
5. Qiaqia 奇怪
Overview
Qiaqia is a well-established jerky brand in China, known for its traditional recipes and authentic flavors. The company has a loyal customer base and a strong brand reputation in the market.
Financial Data
Qiaqia reported a revenue of over 1 billion yuan in 2020, demonstrating its strong performance in the jerky segment. The brand’s focus on quality and heritage has helped differentiate it from competitors.
Market Share
Qiaqia holds a significant market share in the jerky segment, particularly among consumers looking for traditional and authentic flavors. The brand’s commitment to quality and craftsmanship has resonated well with Chinese consumers.
6. Bestore 百草味
Overview
Bestore is a popular jerky brand in China, known for its premium quality products and unique flavor combinations. The company has a strong presence in the online market, catering to tech-savvy consumers.
Financial Data
Bestore reported a revenue of over 800 million yuan in 2020, showcasing its strong performance in the jerky segment. The brand’s focus on product innovation and marketing has helped drive its growth.
Market Share
Bestore has been able to capture a considerable market share in the jerky segment, thanks to its focus on premium quality and taste. The brand’s emphasis on health and wellness has also resonated well with Chinese consumers.
7. Kuai Le Le 快乐乐
Overview
Kuai Le Le is a popular jerky brand in China, known for its affordable prices and wide range of flavors. The company has a strong presence in the offline market, targeting budget-conscious consumers.
Financial Data
Kuai Le Le reported a revenue of over 600 million yuan in 2020, highlighting its strong performance in the jerky segment. The brand’s focus on affordability and accessibility has helped drive its growth.
Market Share
Kuai Le Le holds a significant market share in the jerky segment, particularly among price-sensitive consumers. The brand’s extensive distribution network and competitive pricing have contributed to its success.
8. Yake 亚克
Overview
Yake is a growing jerky brand in China, known for its innovative flavors and packaging designs. The company has been able to differentiate itself in the market through its unique product offerings.
Financial Data
Yake reported a revenue of over 400 million yuan in 2020, showcasing its rapid growth in the jerky segment. The brand’s focus on creativity and product development has helped drive its success.
Market Share
Yake has been able to capture a notable market share in the jerky segment, thanks to its emphasis on innovation and differentiation. The brand’s appeal to younger consumers has also contributed to its growing popularity.
9. Jinmailang 金麦郎
Overview
Jinmailang is a well-known jerky brand in China, known for its classic flavors and traditional recipes. The company has a strong presence in the offline market, targeting a wide range of consumers.
Financial Data
Jinmailang reported a revenue of over 300 million yuan in 2020, demonstrating its solid performance in the jerky segment. The brand’s focus on heritage and quality has helped maintain its market position.
Market Share
Jinmailang holds a considerable market share in the jerky segment, particularly among consumers looking for familiar and nostalgic flavors. The brand’s reputation for reliability and consistency has contributed to its success.
10. Wang Zai 王仔
Overview
Wang Zai is a popular jerky brand in China, known for its affordable prices and diverse flavor options. The company has a strong presence in both online and offline channels, catering to a wide range of consumers.
Financial Data
Wang Zai reported a revenue of over 200 million yuan in 2020, highlighting its strong performance in the jerky segment. The brand’s focus on value and variety has helped drive its growth.
Market Share
Wang Zai has been able to capture a notable market share in the jerky segment, thanks to its competitive pricing and product diversity. The brand’s appeal to budget-conscious consumers has contributed to its success.
In conclusion, the jerky market in China is highly competitive, with a wide range of brands catering to diverse consumer preferences. While some brands focus on premium quality and innovation, others target affordability and accessibility. Understanding market trends and consumer preferences is crucial for jerky brands to stay ahead in this rapidly growing industry.
