Introduction
Herbal tea has gained immense popularity in recent years due to its various health benefits and soothing properties. As more consumers are looking for natural and organic alternatives to traditional beverages, the herbal tea market has seen significant growth. In this report, we will explore the top 10 herbal tea brands globally in 2025, focusing on their market presence, financial performance, and industry insights.
1. Twinings
Market Presence:
Twinings is one of the oldest and most well-known herbal tea brands globally. With a wide range of herbal blends, Twinings has a strong presence in both traditional and online retail channels.
Financial Performance:
In 2025, Twinings reported a revenue of $500 million, making it one of the top players in the herbal tea market. The brand’s strategic partnerships and innovative product offerings have contributed to its continued success.
Industry Insights:
Twinings has capitalized on the growing demand for herbal teas by introducing new flavors and packaging formats. The brand’s commitment to sustainability and ethical sourcing has also resonated with consumers.
2. Yogi Tea
Market Presence:
Yogi Tea is known for its unique blends of herbs and spices, catering to consumers looking for holistic wellness solutions. The brand has a strong presence in health food stores and specialty tea shops.
Financial Performance:
Yogi Tea reported a revenue of $300 million in 2025, showcasing its steady growth in the herbal tea market. The brand’s commitment to quality ingredients and transparent sourcing practices has helped build consumer trust.
Industry Insights:
Yogi Tea has positioned itself as a leader in the wellness tea category, offering products that promote physical, mental, and emotional well-being. The brand’s emphasis on sustainability and social responsibility has also set it apart from competitors.
3. Traditional Medicinals
Market Presence:
Traditional Medicinals is a pioneer in the herbal tea industry, known for its medicinal-grade herbal blends. The brand has a strong presence in natural health stores and pharmacies.
Financial Performance:
Traditional Medicinals reported a revenue of $200 million in 2025, reflecting its commitment to quality and efficacy. The brand’s focus on herbal education and sustainability has resonated with health-conscious consumers.
Industry Insights:
Traditional Medicinals has focused on creating transparent and informative packaging to educate consumers about the benefits of herbal teas. The brand’s partnerships with herbalists and sustainable farming practices have solidified its position as a trusted authority in the herbal tea market.
4. Celestial Seasonings
Market Presence:
Celestial Seasonings is a well-established herbal tea brand known for its flavorful and aromatic blends. The brand has a strong presence in supermarkets and online retailers.
Financial Performance:
Celestial Seasonings reported a revenue of $150 million in 2025, showcasing its enduring popularity among consumers. The brand’s commitment to quality ingredients and unique flavor profiles has contributed to its success.
Industry Insights:
Celestial Seasonings has adapted to changing consumer preferences by introducing new flavors and packaging designs. The brand’s focus on sustainability and community engagement has also helped build brand loyalty.
5. Numi Organic Tea
Market Presence:
Numi Organic Tea is a leading organic herbal tea brand known for its high-quality ingredients and sustainable practices. The brand has a strong presence in natural and specialty food stores.
Financial Performance:
Numi Organic Tea reported a revenue of $100 million in 2025, reflecting its commitment to organic sourcing and environmentally-friendly packaging. The brand’s emphasis on transparency and authenticity has resonated with eco-conscious consumers.
Industry Insights:
Numi Organic Tea has positioned itself as a pioneer in the organic tea category, offering a wide range of unique blends and flavors. The brand’s focus on fair trade practices and community partnerships has helped differentiate it in the competitive herbal tea market.
6. Pukka Herbs
Market Presence:
Pukka Herbs is a UK-based herbal tea brand known for its ethically sourced ingredients and Ayurvedic principles. The brand has a strong presence in health food stores and natural pharmacies.
Financial Performance:
Pukka Herbs reported a revenue of $80 million in 2025, showcasing its continued growth in the herbal tea market. The brand’s commitment to sustainability and social responsibility has resonated with conscious consumers.
Industry Insights:
Pukka Herbs has focused on creating blends that promote holistic wellness and balance. The brand’s emphasis on organic farming practices and transparent sourcing has helped build trust with consumers seeking natural and authentic herbal teas.
7. The Republic of Tea
Market Presence:
The Republic of Tea is a premium herbal tea brand known for its innovative blends and luxurious packaging. The brand has a strong presence in upscale supermarkets and specialty tea shops.
Financial Performance:
The Republic of Tea reported a revenue of $70 million in 2025, showcasing its appeal to discerning consumers. The brand’s commitment to quality ingredients and elegant presentation has positioned it as a leader in the luxury tea market.
Industry Insights:
The Republic of Tea has focused on creating memorable tea experiences through unique flavor combinations and artistic packaging. The brand’s dedication to sustainability and ethical sourcing has also resonated with environmentally-conscious consumers.
8. Traditional Blends
Market Presence:
Traditional Blends is a heritage herbal tea brand known for its time-honored recipes and comforting flavors. The brand has a strong presence in traditional tea houses and online platforms.
Financial Performance:
Traditional Blends reported a revenue of $60 million in 2025, reflecting its enduring popularity among tea enthusiasts. The brand’s commitment to quality and tradition has helped it maintain a loyal customer base.
Industry Insights:
Traditional Blends has stayed true to its roots by preserving classic tea blends while also introducing modern twists to appeal to younger consumers. The brand’s emphasis on heritage and craftsmanship has helped it stand out in a crowded market.
9. Rishi Tea
Market Presence:
Rishi Tea is a premium herbal tea brand known for its single-origin teas and artisanal blends. The brand has a strong presence in specialty tea shops and high-end restaurants.
Financial Performance:
Rishi Tea reported a revenue of $50 million in 2025, showcasing its commitment to quality and authenticity. The brand’s focus on direct trade relationships and sustainable practices has resonated with discerning tea connoisseurs.
Industry Insights:
Rishi Tea has positioned itself as a leader in the specialty tea market, offering rare and exotic blends from around the world. The brand’s dedication to ethical sourcing and cultural appreciation has helped it build a loyal following among tea aficionados.
10. Harney & Sons
Market Presence:
Harney & Sons is a family-owned herbal tea brand known for its wide range of premium teas and tea accessories. The brand has a strong presence in luxury hotels, gourmet shops, and online retailers.
Financial Performance:
Harney & Sons reported a revenue of $40 million in 2025, showcasing its continued growth in the competitive tea market. The brand’s commitment to quality and innovation has helped it maintain its reputation as a top-tier tea brand.
Industry Insights:
Harney & Sons has focused on creating tea experiences that delight the senses and elevate the tea-drinking experience. The brand’s dedication to craftsmanship and attention to detail has earned it a loyal following among tea enthusiasts worldwide.
In conclusion, the herbal tea market is thriving, with consumers increasingly seeking natural and organic alternatives to traditional beverages. The top 10 herbal tea brands globally in 2025 have distinguished themselves through their commitment to quality, innovation, and sustainability. By offering unique blends, transparent sourcing practices, and memorable tea experiences, these brands have captured the hearts and taste buds of consumers around the world.
