Top 10 Grocery Store Brands in Vietnam by Market Share

Vietnam’s grocery retail market is highly competitive, with several key players vying for market share. In this report, we will take a closer look at the top 10 grocery store brands in Vietnam based on their market share, financial performance, and industry insights.

1. Big C

Big C is one of the leading grocery store brands in Vietnam, known for its wide range of products and competitive pricing. The company has a strong presence in major cities and rural areas, catering to a diverse customer base. With a focus on quality and affordability, Big C has been able to capture a significant share of the market.

2. VinMart

VinMart, owned by Vingroup, is another major player in the Vietnamese grocery retail sector. The brand offers a modern shopping experience with a focus on convenience and variety. VinMart’s strategic location and attractive promotions have helped it gain a loyal customer base and significant market share.

3. Lotte Mart

Lotte Mart is a popular grocery store chain in Vietnam, known for its high-quality products and customer service. The brand has a strong presence in urban areas, attracting both local shoppers and expatriates. Lotte Mart’s competitive pricing and diverse product offerings have contributed to its success in the market.

4. Co.opMart

Co.opMart, operated by Saigon Co.op, is one of the largest supermarket chains in Vietnam. The brand focuses on affordability and accessibility, with a wide range of products catering to different consumer segments. Co.opMart’s strong distribution network and promotional activities have helped it maintain a significant market share in the country.

5. Aeon Mall

Aeon Mall is a Japanese retail giant with a strong presence in the Vietnamese market. The brand offers a premium shopping experience with a focus on quality and innovation. Aeon Mall’s upscale stores and diverse product range have attracted affluent consumers, contributing to its market share growth in Vietnam.

6. Circle K

Circle K is a convenience store chain that also offers grocery items in Vietnam. The brand’s convenient locations and 24/7 operations have made it a popular choice for consumers looking for quick and easy shopping options. Circle K’s focus on convenience and competitive pricing have helped it secure a significant market share in the country.

7. Bach Hoa Xanh

Bach Hoa Xanh is a fast-growing grocery store brand in Vietnam, specializing in fresh produce and daily essentials. The brand’s focus on quality, affordability, and convenience has resonated with consumers, leading to its rapid expansion and increasing market share. Bach Hoa Xanh’s neighborhood stores and online delivery services have made it a popular choice among urban shoppers.

8. Satrafoods

Satrafoods is a well-established grocery store brand in Vietnam, offering a wide range of products at competitive prices. The brand’s strong distribution network and strategic partnerships with local suppliers have helped it maintain a solid market share in the country. Satrafoods’ focus on customer satisfaction and product quality has earned it a loyal customer base.

9. Fivimart

Fivimart is a premium grocery store chain in Vietnam, known for its upscale stores and high-quality products. The brand caters to affluent consumers looking for gourmet food items and specialty products. Fivimart’s focus on exclusivity and luxury shopping experience has helped it carve a niche in the market and gain a loyal following.

10. Hapro Mart

Hapro Mart is a popular grocery store brand in Vietnam, offering a wide range of products at competitive prices. The brand’s strategic locations and promotional activities have helped it attract a diverse customer base and maintain a strong market share. Hapro Mart’s focus on value for money and customer service has made it a preferred choice for many Vietnamese shoppers.
In conclusion, the Vietnamese grocery retail market is highly competitive, with several key players dominating the industry. Each of the top 10 grocery store brands mentioned in this report has its unique strengths and strategies that have contributed to its market share growth. As consumer preferences and shopping habits continue to evolve, these brands will need to adapt and innovate to stay ahead of the competition.