Top 10 Greek Yogurt Brands in France

Greek yogurt has become increasingly popular in France due to its creamy texture, high protein content, and tangy taste. In this report, we will explore the top 10 Greek yogurt brands in France, analyzing their market share, financial performance, and consumer perceptions.

1. Danone

Danone is a multinational food company based in France and is one of the leading Greek yogurt brands in the country. Their flagship Greek yogurt brand, Oikos, offers a wide range of flavors and is known for its rich and creamy texture. Danone has a strong market presence in France and has been investing in innovative marketing strategies to maintain its competitive edge.
In terms of financial performance, Danone reported a revenue of €25.7 billion in 2020, with a significant portion coming from their yogurt division. The company has also been focusing on sustainability and health-conscious products to cater to changing consumer preferences.

2. Yoplait

Yoplait is another prominent Greek yogurt brand in France, known for its wide variety of flavors and affordable pricing. The brand has a loyal customer base and has been expanding its product offerings to appeal to a broader audience. Yoplait’s Greek yogurt is popular among health-conscious consumers due to its high protein content and low sugar content.
Yoplait reported a revenue of €3.8 billion in 2020, with their yogurt products contributing significantly to their overall sales. The brand has been investing in product innovation and marketing campaigns to stay competitive in the Greek yogurt market.

3. Fage

Fage is a Greek yogurt brand that has gained popularity in France for its authentic taste and thick texture. The brand uses traditional Greek yogurt-making methods to produce high-quality products that appeal to discerning consumers. Fage has a strong presence in the premium yogurt segment and has been expanding its distribution channels to reach a wider audience.
In terms of financial performance, Fage reported a revenue of €1.2 billion in 2020, with their Greek yogurt products driving growth in the European market. The brand has been focusing on expanding its product line and entering new markets to capitalize on the growing demand for Greek yogurt.

4. Lactalis

Lactalis is a French dairy company that offers a range of Greek yogurt products under various brands, including President and Galbani. The company has a strong presence in the dairy market and has been leveraging its distribution network to promote its Greek yogurt offerings. Lactalis’s Greek yogurt is known for its creamy texture and rich flavor, making it a popular choice among consumers.
Lactalis reported a revenue of €19.5 billion in 2020, with their dairy products contributing significantly to their overall sales. The company has been investing in sustainable practices and product quality to maintain its market leadership in the dairy industry.

5. Nestle

Nestle is a multinational food and beverage company that offers a range of Greek yogurt products under the brand name Sveltesse. The brand is known for its low-fat and low-calorie yogurt options, catering to health-conscious consumers. Nestle has been focusing on product innovation and marketing campaigns to differentiate its Greek yogurt offerings in the competitive market.
Nestle reported a revenue of €84.3 billion in 2020, with their dairy products contributing to a significant portion of their sales. The company has been expanding its presence in the yogurt market and has been introducing new flavors and packaging formats to attract a wider audience.

6. La Fermière

La Fermière is a French yogurt brand that offers artisanal Greek yogurt products made from high-quality ingredients. The brand is known for its distinctive glass jars and unique flavors, appealing to consumers looking for premium yogurt options. La Fermière has a loyal customer base and has been expanding its distribution channels to reach a broader audience.
In terms of financial performance, La Fermière reported a revenue of €120 million in 2020, with their Greek yogurt products driving growth in the French market. The brand has been focusing on sustainability and product quality to maintain its position as a premium yogurt brand.

7. Les 2 Vaches

Les 2 Vaches is a French organic yogurt brand that offers a range of Greek yogurt products made from organic milk. The brand is known for its commitment to sustainable practices and natural ingredients, appealing to environmentally conscious consumers. Les 2 Vaches has been expanding its product line to include innovative flavors and packaging formats to attract a wider audience.
Les 2 Vaches reported a revenue of €50 million in 2020, with their organic yogurt products driving growth in the French market. The brand has been investing in organic farming practices and product quality to differentiate itself in the competitive yogurt market.

8. Alpro

Alpro is a Belgian plant-based food company that offers a range of Greek-style yogurt products made from soy milk. The brand is known for its dairy-free and vegan-friendly options, catering to consumers with dietary restrictions. Alpro has been investing in product innovation and marketing campaigns to promote its Greek-style yogurt as a healthy and sustainable alternative to traditional dairy products.
Alpro reported a revenue of €1.1 billion in 2020, with their plant-based yogurt products contributing significantly to their overall sales. The company has been expanding its presence in the yogurt market and has been introducing new flavors and formulations to meet the growing demand for plant-based products.

9. Activia

Activia is a Greek yogurt brand owned by Danone and is known for its probiotic-rich yogurt products that promote digestive health. The brand offers a variety of Greek yogurt flavors and has been investing in marketing campaigns to educate consumers about the benefits of probiotics. Activia’s Greek yogurt is popular among health-conscious consumers looking for gut-friendly options.
In terms of financial performance, Activia reported a revenue of €2.5 billion in 2020, with their probiotic yogurt products driving growth in the European market. The brand has been focusing on product innovation and expanding its distribution channels to reach a wider audience.

10. Oikos

Oikos is a Greek yogurt brand owned by Danone and is known for its rich and creamy yogurt products. The brand offers a wide range of Greek yogurt flavors and has been investing in marketing campaigns to promote its premium offerings. Oikos’s Greek yogurt is popular among consumers looking for indulgent and flavorful yogurt options.
Oikos reported a revenue of €750 million in 2020, with their Greek yogurt products contributing significantly to their overall sales. The brand has been focusing on product quality and innovation to maintain its position as a leading Greek yogurt brand in France.
In conclusion, the Greek yogurt market in France is highly competitive, with a variety of brands offering different flavors and formulations to cater to diverse consumer preferences. The top 10 Greek yogurt brands mentioned in this report have established strong market positions and have been investing in product innovation and marketing strategies to maintain their competitive edge. Consumers in France have a wide range of options when it comes to Greek yogurt, from traditional and artisanal brands to plant-based and probiotic-rich options, reflecting the growing demand for healthy and sustainable dairy products.