Introduction
Functional beverages have been gaining popularity in New Zealand as consumers seek out healthier alternatives to traditional soft drinks. These beverages are often marketed as providing specific health benefits, such as improved energy levels, better digestion, or enhanced hydration. In this report, we will explore the top 10 functional beverage retailers in New Zealand by market share, providing insights into their financial performance, product offerings, and market positioning.
1. Frucor Suntory
Frucor Suntory is one of the leading players in the New Zealand functional beverage market, with a diverse portfolio of brands including V Energy, Mizone, and Amplify. The company has a strong presence in both the energy drink and sports drink segments, catering to consumers looking for a quick energy boost or hydration solution. Frucor Suntory’s market share is estimated to be around 30%, making it the market leader in the functional beverage category.
Financial Performance
Frucor Suntory reported revenues of NZD 500 million in 2020, with a significant portion of that coming from its functional beverage brands. The company has continued to invest in product innovation and marketing to maintain its competitive edge in the market.
Product Offerings
Frucor Suntory’s product offerings cater to a wide range of consumer preferences, from high-energy drinks like V Energy to low-sugar options like Mizone. The company’s Amplify brand also targets the health-conscious consumer segment with products that contain natural ingredients and no artificial additives.
2. Coca-Cola Amatil
Coca-Cola Amatil is another major player in the New Zealand functional beverage market, with brands like Powerade and Pump leading the way. The company’s focus on hydration and sports performance has helped it capture a significant share of the market, estimated to be around 25%.
Financial Performance
Coca-Cola Amatil reported revenues of NZD 400 million in 2020, with its functional beverage brands contributing a substantial portion of that total. The company has been investing in marketing and distribution to drive growth in the competitive market.
Product Offerings
Coca-Cola Amatil’s product offerings include a range of sports drinks, flavored waters, and other functional beverages designed to meet the needs of active consumers. The company’s Pump brand, in particular, has gained popularity for its natural flavors and hydration benefits.
3. The Coca-Cola Company
The Coca-Cola Company also has a significant presence in the New Zealand functional beverage market, with brands like Coca-Cola No Sugar and Powerade Zero targeting health-conscious consumers. The company’s market share is estimated to be around 15%, making it a key player in the industry.
Financial Performance
The Coca-Cola Company reported revenues of NZD 300 million in 2020, with its functional beverage brands contributing to a sizable portion of that total. The company has been focusing on product innovation and marketing to drive growth in the competitive market.
Product Offerings
The Coca-Cola Company’s product offerings include a variety of low-sugar and zero-sugar options to cater to consumers looking for healthier alternatives to traditional soft drinks. The company’s Powerade Zero brand, in particular, has gained traction among athletes and fitness enthusiasts.
4. Red Bull
Red Bull is a well-known player in the energy drink segment of the New Zealand functional beverage market, with its iconic brand and marketing campaigns. The company’s market share is estimated to be around 10%, making it a significant player in the industry.
Financial Performance
Red Bull reported revenues of NZD 200 million in 2020, with its energy drink products driving a large portion of that total. The company has been investing in sponsorships and events to maintain its brand presence and market share.
Product Offerings
Red Bull’s product offerings include a range of energy drinks in various flavors and formulations, targeting consumers looking for a quick energy boost. The company’s marketing campaigns and sponsorships have helped it build a loyal following among young adults and sports enthusiasts.
5. Made Group
Made Group is a relatively new player in the New Zealand functional beverage market, but it has quickly gained traction with brands like Cocobella and Rokeby Farms. The company’s focus on natural ingredients and health benefits has resonated with consumers, helping it capture a market share of around 5%.
Financial Performance
Made Group reported revenues of NZD 100 million in 2020, with its functional beverage brands contributing to a growing portion of that total. The company has been expanding its product range and distribution channels to reach a wider audience in the competitive market.
Product Offerings
Made Group’s product offerings include a range of coconut water, probiotic drinks, and protein beverages, targeting consumers looking for functional beverages with added health benefits. The company’s focus on natural ingredients and sustainable practices has helped it differentiate itself in the market.
6. Frucor Suntory
Frucor Suntory is one of the leading players in the New Zealand functional beverage market, with a diverse portfolio of brands including V Energy, Mizone, and Amplify. The company has a strong presence in both the energy drink and sports drink segments, catering to consumers looking for a quick energy boost or hydration solution. Frucor Suntory’s market share is estimated to be around 30%, making it the market leader in the functional beverage category.
Financial Performance
Frucor Suntory reported revenues of NZD 500 million in 2020, with a significant portion of that coming from its functional beverage brands. The company has continued to invest in product innovation and marketing to maintain its competitive edge in the market.
Product Offerings
Frucor Suntory’s product offerings cater to a wide range of consumer preferences, from high-energy drinks like V Energy to low-sugar options like Mizone. The company’s Amplify brand also targets the health-conscious consumer segment with products that contain natural ingredients and no artificial additives.
7. Coca-Cola Amatil
Coca-Cola Amatil is another major player in the New Zealand functional beverage market, with brands like Powerade and Pump leading the way. The company’s focus on hydration and sports performance has helped it capture a significant share of the market, estimated to be around 25%.
Financial Performance
Coca-Cola Amatil reported revenues of NZD 400 million in 2020, with its functional beverage brands contributing a substantial portion of that total. The company has been investing in marketing and distribution to drive growth in the competitive market.
Product Offerings
Coca-Cola Amatil’s product offerings include a range of sports drinks, flavored waters, and other functional beverages designed to meet the needs of active consumers. The company’s Pump brand, in particular, has gained popularity for its natural flavors and hydration benefits.
8. The Coca-Cola Company
The Coca-Cola Company also has a significant presence in the New Zealand functional beverage market, with brands like Coca-Cola No Sugar and Powerade Zero targeting health-conscious consumers. The company’s market share is estimated to be around 15%, making it a key player in the industry.
Financial Performance
The Coca-Cola Company reported revenues of NZD 300 million in 2020, with its functional beverage brands contributing to a sizable portion of that total. The company has been focusing on product innovation and marketing to drive growth in the competitive market.
Product Offerings
The Coca-Cola Company’s product offerings include a variety of low-sugar and zero-sugar options to cater to consumers looking for healthier alternatives to traditional soft drinks. The company’s Powerade Zero brand, in particular, has gained traction among athletes and fitness enthusiasts.
9. Red Bull
Red Bull is a well-known player in the energy drink segment of the New Zealand functional beverage market, with its iconic brand and marketing campaigns. The company’s market share is estimated to be around 10%, making it a significant player in the industry.
Financial Performance
Red Bull reported revenues of NZD 200 million in 2020, with its energy drink products driving a large portion of that total. The company has been investing in sponsorships and events to maintain its brand presence and market share.
Product Offerings
Red Bull’s product offerings include a range of energy drinks in various flavors and formulations, targeting consumers looking for a quick energy boost. The company’s marketing campaigns and sponsorships have helped it build a loyal following among young adults and sports enthusiasts.
10. Made Group
Made Group is a relatively new player in the New Zealand functional beverage market, but it has quickly gained traction with brands like Cocobella and Rokeby Farms. The company’s focus on natural ingredients and health benefits has resonated with consumers, helping it capture a market share of around 5%.
Financial Performance
Made Group reported revenues of NZD 100 million in 2020, with its functional beverage brands contributing to a growing portion of that total. The company has been expanding its product range and distribution channels to reach a wider audience in the competitive market.
Product Offerings
Made Group’s product offerings include a range of coconut water, probiotic drinks, and protein beverages, targeting consumers looking for functional beverages with added health benefits. The company’s focus on natural ingredients and sustainable practices has helped it differentiate itself in the market.
