Top 10 Functional Beverage Retailers in Indonesia
Introduction
Functional beverages have gained popularity in recent years as consumers become more health-conscious and seek products that offer additional benefits beyond basic hydration. In Indonesia, the functional beverage market is growing rapidly, with a wide range of brands and products available to consumers. In this report, we will analyze the top 10 functional beverage retailers in Indonesia based on market share.
1. Sosro
Sosro is one of the leading functional beverage retailers in Indonesia, known for its popular brand Teh Botol Sosro. The company has a strong market presence and a diverse product portfolio that includes tea-based beverages with added health benefits. Sosro’s revenue in 2020 was reported at IDR 5.2 trillion, making it a dominant player in the market.
2. PT Indofood CBP Sukses Makmur Tbk
PT Indofood CBP Sukses Makmur Tbk is another key player in the functional beverage industry in Indonesia. The company offers a variety of functional beverages under brands such as Vitacharm and Ichi Ocha. In 2020, Indofood CBP’s revenue reached IDR 26.8 trillion, reflecting its strong market position and growth potential.
3. Nestle Indonesia
Nestle Indonesia is a multinational company that is well-known for its wide range of functional beverages, including Nestea and Milo. The company has a significant market share in Indonesia and reported revenue of IDR 29.5 trillion in 2020. Nestle’s strong brand recognition and product innovation have contributed to its success in the functional beverage segment.
4. PT Mayora Indah Tbk
PT Mayora Indah Tbk is a prominent player in the functional beverage market in Indonesia, offering products such as Kopiko and Torabika. The company’s revenue in 2020 was reported at IDR 18.7 trillion, demonstrating its strong presence in the market and consumer demand for its functional beverages.
5. PT Indofood Sukses Makmur Tbk
PT Indofood Sukses Makmur Tbk, a subsidiary of Indofood CBP, is a key player in the functional beverage industry in Indonesia. The company offers a range of functional beverages under brands like Teh Pucuk Harum and Club. Indofood Sukses Makmur reported revenue of IDR 15.6 trillion in 2020, highlighting its significant market share in the industry.
6. PT Unilever Indonesia Tbk
PT Unilever Indonesia Tbk is a multinational company that produces a variety of functional beverages, including Lipton and SariWangi. The company’s revenue in 2020 was reported at IDR 36.7 trillion, reflecting its strong market position and consumer demand for its products. Unilever’s commitment to innovation and sustainability has helped drive its success in the functional beverage market.
7. PT Coca-Cola Indonesia
PT Coca-Cola Indonesia is a leading player in the functional beverage industry, offering a wide range of beverages such as Coca-Cola and Fanta. The company reported revenue of IDR 16.3 trillion in 2020, demonstrating its strong market presence and brand recognition in Indonesia. Coca-Cola’s marketing strategies and product diversification have contributed to its success in the functional beverage segment.
8. PT Frisian Flag Indonesia
PT Frisian Flag Indonesia is a well-established player in the functional beverage market, known for brands like Teh Kotak and Susu Bendera. The company’s revenue in 2020 was reported at IDR 10.4 trillion, reflecting its strong market position and consumer loyalty to its products. Frisian Flag’s focus on quality and customer satisfaction has helped drive its success in the industry.
9. PT Kalbe Farma Tbk
PT Kalbe Farma Tbk is a pharmaceutical company that also produces functional beverages under brands like Extra Joss and Hydro Coco. The company reported revenue of IDR 22.1 trillion in 2020, highlighting its significant market share in the functional beverage segment. Kalbe Farma’s commitment to health and wellness products has resonated with consumers and contributed to its success in the industry.
10. PT Wings Surya
PT Wings Surya is a key player in the functional beverage market in Indonesia, offering products such as Teh Gelas and Teh Pucuk. The company’s revenue in 2020 was reported at IDR 8.9 trillion, reflecting its strong market presence and consumer demand for its functional beverages. Wings Surya’s focus on affordability and quality has helped drive its success in the industry.
Overall, the functional beverage market in Indonesia is competitive, with a variety of brands and products vying for consumer attention. The top 10 retailers mentioned in this report have established strong market positions and demonstrated growth potential through their innovative products and marketing strategies. As the demand for functional beverages continues to rise, these retailers are well-positioned to capitalize on this trend and maintain their market share in Indonesia.
