Introduction
Fortified wine brands have a long history of popularity among consumers worldwide. These wines are made by adding a distilled spirit, typically brandy, to wine during the fermentation process, which results in a higher alcohol content and a longer shelf life. In this report, we will explore the top 10 fortified wine brands globally in 2025, highlighting their market presence, financial performance, and industry insights.
1. Martini & Rossi
Market Presence
Martini & Rossi is one of the leading fortified wine brands globally, known for its vermouth and sparkling wines. The brand has a strong presence in both the on-trade and off-trade sectors, with a wide range of products catering to different consumer preferences.
Financial Performance
In 2025, Martini & Rossi reported a revenue of $1.5 billion, making it one of the top-performing fortified wine brands in the market. The brand’s success can be attributed to its innovative marketing strategies and strong distribution network.
Industry Insights
Martini & Rossi has been focusing on sustainability and eco-friendly practices, which have resonated well with consumers. The brand’s commitment to quality and authenticity has helped it maintain its position as a market leader in the fortified wine segment.
2. Osborne
Market Presence
Osborne is a Spanish fortified wine brand known for its sherry and brandy products. The brand has a strong presence in the European market and has been expanding its reach globally in recent years.
Financial Performance
In 2025, Osborne reported a revenue of $900 million, showcasing its strong performance in the fortified wine industry. The brand’s traditional production methods and commitment to quality have been key factors in its success.
Industry Insights
Osborne has been investing in digital marketing and e-commerce to reach a wider audience and adapt to changing consumer preferences. The brand’s focus on innovation and product development has helped it stay competitive in the market.
3. Taylor’s Port
Market Presence
Taylor’s Port is a well-known fortified wine brand from Portugal, specializing in port wine production. The brand has a strong presence in the luxury segment and is highly regarded for its premium quality products.
Financial Performance
In 2025, Taylor’s Port reported a revenue of $800 million, reflecting its strong performance in the fortified wine market. The brand’s heritage and reputation for excellence have contributed to its continued success.
Industry Insights
Taylor’s Port has been focusing on the Asian market, where demand for premium fortified wines is on the rise. The brand’s investment in brand building and distribution has helped it capitalize on this growth opportunity.
4. Emilio Lustau
Market Presence
Emilio Lustau is a Spanish sherry brand known for its high-quality products and traditional production methods. The brand has a strong presence in the premium segment and is popular among wine enthusiasts.
Financial Performance
In 2025, Emilio Lustau reported a revenue of $600 million, demonstrating its strong performance in the fortified wine market. The brand’s focus on authenticity and craftsmanship has been key to its success.
Industry Insights
Emilio Lustau has been investing in experiential marketing and brand collaborations to engage consumers and drive brand loyalty. The brand’s commitment to quality and innovation has helped it stand out in a competitive market.
5. Gonzalez Byass
Market Presence
Gonzalez Byass is a Spanish fortified wine brand known for its sherry and brandy products. The brand has a strong presence in the European market and is recognized for its heritage and tradition.
Financial Performance
In 2025, Gonzalez Byass reported a revenue of $500 million, showcasing its strong performance in the fortified wine industry. The brand’s focus on premiumization and innovation has driven its growth in recent years.
Industry Insights
Gonzalez Byass has been expanding its presence in key markets such as the US and China to tap into growing consumer demand for premium fortified wines. The brand’s investment in marketing and distribution has helped it strengthen its position in the market.
6. Sandeman
Market Presence
Sandeman is a Portuguese fortified wine brand known for its port and sherry products. The brand has a strong presence in the UK and European markets and is popular among consumers looking for premium quality wines.
Financial Performance
In 2025, Sandeman reported a revenue of $400 million, highlighting its strong performance in the fortified wine segment. The brand’s heritage and iconic branding have helped it maintain its competitive edge in the market.
Industry Insights
Sandeman has been focusing on digital marketing and social media to engage with consumers and drive brand awareness. The brand’s innovative product launches and collaborations have helped it stay relevant in a rapidly evolving market.
7. Noilly Prat
Market Presence
Noilly Prat is a French fortified wine brand known for its vermouth products. The brand has a strong presence in the European market and is popular among mixologists and cocktail enthusiasts.
Financial Performance
In 2025, Noilly Prat reported a revenue of $300 million, showcasing its strong performance in the fortified wine industry. The brand’s focus on innovation and product development has helped it attract a younger demographic.
Industry Insights
Noilly Prat has been investing in experiential marketing and brand partnerships to create unique consumer experiences. The brand’s commitment to quality and authenticity has helped it maintain its position as a market leader in the vermouth segment.
8. Gallo
Market Presence
Gallo is a US-based fortified wine brand known for its port and sherry products. The brand has a strong presence in the US market and is recognized for its affordable yet high-quality wines.
Financial Performance
In 2025, Gallo reported a revenue of $200 million, showcasing its strong performance in the fortified wine industry. The brand’s focus on accessibility and value for money has helped it attract a wide range of consumers.
Industry Insights
Gallo has been investing in product diversification and packaging innovation to appeal to a younger demographic. The brand’s strong distribution network and marketing strategies have helped it maintain its competitive position in the market.
9. La Copa Vermouth
Market Presence
La Copa Vermouth is a Spanish fortified wine brand known for its vermouth products. The brand has a strong presence in the European market and is popular among consumers looking for a traditional aperitif.
Financial Performance
In 2025, La Copa Vermouth reported a revenue of $150 million, demonstrating its strong performance in the fortified wine industry. The brand’s focus on heritage and craftsmanship has helped it stand out in a competitive market.
Industry Insights
La Copa Vermouth has been focusing on sustainability and eco-friendly practices to appeal to environmentally conscious consumers. The brand’s innovative marketing campaigns and collaborations have helped it engage with a younger audience.
10. Harveys
Market Presence
Harveys is a British fortified wine brand known for its sherries and ports. The brand has a strong presence in the UK market and is popular among consumers looking for premium quality fortified wines.
Financial Performance
In 2025, Harveys reported a revenue of $100 million, showcasing its strong performance in the fortified wine segment. The brand’s focus on tradition and authenticity has helped it maintain its position as a market leader.
Industry Insights
Harveys has been investing in brand building and consumer education to create awareness about fortified wines. The brand’s commitment to quality and heritage has helped it establish a loyal customer base and drive growth in key markets.
In conclusion, the global fortified wine market continues to thrive, with top brands such as Martini & Rossi, Osborne, and Taylor’s Port leading the way. These brands have demonstrated strong financial performance, market presence, and industry insights, positioning them as key players in the fortified wine segment. As consumer preferences evolve and demand for premium products grows, fortified wine brands will need to continue innovating and adapting to stay competitive in the market.
