Introduction
Food trucks have become a popular dining option in Japan, offering a wide variety of delicious dishes on the go. In 2025, the food truck industry in Japan is thriving, with several companies standing out for their innovative menus, quality ingredients, and unique concepts. This report will explore the top 10 food truck companies in Japan, providing insights into their financial performance, market presence, and customer appeal.
1. Gourmet Wheels
Financial Data
Gourmet Wheels is one of the leading food truck companies in Japan, known for its gourmet burgers and fusion cuisine. In 2025, the company reported a revenue of ¥100 million, a 20% increase from the previous year. With a strong presence in major cities like Tokyo and Osaka, Gourmet Wheels continues to attract a loyal customer base with its high-quality offerings and creative menu options.
Industry Insights
Gourmet Wheels has capitalized on the growing demand for gourmet street food in Japan, catering to food enthusiasts looking for unique and flavorful dishes. By focusing on quality ingredients and innovative recipes, the company has established itself as a top player in the food truck industry, setting trends and inspiring other businesses to elevate their menus.
2. Sushi on Wheels
Financial Data
Sushi on Wheels is a popular food truck company specializing in fresh sushi and sashimi. With a revenue of ¥80 million in 2025, the company has seen steady growth in sales and market share. By offering traditional Japanese cuisine in a convenient and accessible format, Sushi on Wheels has attracted a diverse customer base, from sushi enthusiasts to first-time diners.
Industry Insights
Sushi on Wheels has tapped into the popularity of Japanese cuisine worldwide, presenting an authentic and affordable option for sushi lovers on the go. By maintaining high standards of quality and freshness, the company has built a strong reputation for its sushi offerings, setting the standard for other food truck operators in the industry.
3. Ramen Rovers
Financial Data
Ramen Rovers is a well-known food truck company specializing in traditional Japanese ramen bowls. With a revenue of ¥60 million in 2025, the company has shown consistent growth in sales and profitability. By focusing on the rich flavors and comforting appeal of ramen, Ramen Rovers has captured the hearts of customers seeking a satisfying and affordable meal option.
Industry Insights
Ramen Rovers has leveraged the popularity of ramen in Japan and abroad, offering a convenient and delicious dining experience for ramen enthusiasts. With a commitment to authenticity and flavor, the company has differentiated itself in a crowded market, attracting repeat customers and expanding its reach to new locations across the country.
4. Tempura Truck
Financial Data
Tempura Truck is a unique food truck company specializing in crispy and flavorful tempura dishes. With a revenue of ¥50 million in 2025, the company has seen impressive growth in sales and customer loyalty. By showcasing the art of tempura frying and using fresh ingredients, Tempura Truck has carved out a niche in the competitive food truck landscape.
Industry Insights
Tempura Truck has capitalized on the appeal of tempura as a popular Japanese dish, offering a convenient and indulgent dining experience for customers on the move. By focusing on quality, presentation, and taste, the company has attracted a devoted following of tempura enthusiasts, establishing itself as a top contender in the food truck industry.
5. Bento Box Brigade
Financial Data
Bento Box Brigade is a food truck company specializing in traditional Japanese bento boxes. With a revenue of ¥40 million in 2025, the company has demonstrated steady growth in sales and market presence. By offering a variety of bento options, from classic combinations to modern twists, Bento Box Brigade appeals to customers looking for a convenient and satisfying meal solution.
Industry Insights
Bento Box Brigade has tapped into the timeless appeal of bento boxes in Japanese cuisine, providing a portable and customizable dining experience for customers of all ages. By emphasizing freshness, quality, and variety, the company has garnered a loyal following of bento enthusiasts, positioning itself as a top contender in the competitive food truck market.
6. Okonomiyaki Express
Financial Data
Okonomiyaki Express is a popular food truck company specializing in savory Japanese pancakes. With a revenue of ¥30 million in 2025, the company has seen a surge in sales and customer demand. By offering customizable okonomiyaki options and fresh ingredients, Okonomiyaki Express has established itself as a go-to dining destination for fans of this classic Japanese comfort food.
Industry Insights
Okonomiyaki Express has capitalized on the growing interest in Japanese street food, presenting a delicious and interactive dining experience for customers seeking a taste of authentic okonomiyaki. By focusing on quality, taste, and tradition, the company has built a strong reputation for its flavorful pancakes, attracting a diverse customer base and expanding its presence in key food truck markets.
7. Matcha Mobile
Financial Data
Matcha Mobile is a unique food truck company specializing in matcha-infused desserts and beverages. With a revenue of ¥25 million in 2025, the company has shown impressive growth in sales and customer engagement. By harnessing the popularity of matcha as a trendy and nutritious ingredient, Matcha Mobile has captured the attention of health-conscious consumers and dessert lovers alike.
Industry Insights
Matcha Mobile has tapped into the global fascination with matcha, offering a refreshing and indulgent selection of matcha-inspired treats on the go. By incorporating high-quality matcha powder and creative flavor combinations, the company has created a niche market for matcha enthusiasts, setting trends and driving innovation in the food truck industry.
8. Takoyaki Truck
Financial Data
Takoyaki Truck is a popular food truck company specializing in crispy octopus balls. With a revenue of ¥20 million in 2025, the company has seen steady growth in sales and customer loyalty. By showcasing the art of takoyaki frying and using fresh ingredients, Takoyaki Truck has established a strong presence in the competitive food truck landscape.
Industry Insights
Takoyaki Truck has capitalized on the enduring popularity of takoyaki as a beloved Japanese street food, offering a convenient and flavorful dining experience for customers of all ages. By focusing on quality, authenticity, and taste, the company has garnered a loyal following of takoyaki enthusiasts, positioning itself as a top contender in the food truck industry.
9. Yakitori Yatai
Financial Data
Yakitori Yatai is a well-known food truck company specializing in grilled skewers of chicken and vegetables. With a revenue of ¥15 million in 2025, the company has demonstrated consistent growth in sales and customer satisfaction. By highlighting the smoky flavors and tender textures of yakitori, Yakitori Yatai has captured the hearts of customers seeking a savory and satisfying dining option.
Industry Insights
Yakitori Yatai has tapped into the timeless appeal of yakitori in Japanese cuisine, providing a traditional and delicious dining experience for customers on the move. By emphasizing freshness, authenticity, and variety, the company has built a strong reputation for its grilled skewers, attracting repeat customers and expanding its reach to new locations across the country.
10. Crepe Carnival
Financial Data
Crepe Carnival is a popular food truck company specializing in sweet and savory crepes. With a revenue of ¥10 million in 2025, the company has seen impressive growth in sales and customer engagement. By offering a variety of crepe fillings and toppings, from classic combinations to modern twists, Crepe Carnival appeals to customers looking for a delicious and customizable dessert option.
Industry Insights
Crepe Carnival has capitalized on the versatility of crepes as a popular street food, presenting a delectable and indulgent dining experience for customers of all ages. By focusing on quality, creativity, and taste, the company has garnered a loyal following of crepe enthusiasts, establishing itself as a top contender in the competitive food truck market.
In conclusion, the top 10 food truck companies in Japan in 2025 offer a diverse and exciting range of dining options, from traditional Japanese dishes to innovative fusion cuisine. With a focus on quality, creativity, and customer satisfaction, these companies have carved out a niche in the competitive food truck industry, setting trends and driving innovation in the culinary landscape. As the demand for convenient and delicious street food continues to grow in Japan, these top food truck companies are well-positioned to thrive and delight customers with their unique offerings.
