Top 10 Flavored Vodka Companies by Market Share Globally
Introduction
Flavored vodka has become increasingly popular in recent years, with a wide range of flavors available to consumers. In this report, we will take a closer look at the top 10 flavored vodka companies by market share globally. We will analyze their financial data, market trends, and industry insights to provide a comprehensive overview of the flavored vodka market.
1. Smirnoff
Smirnoff, owned by Diageo, is one of the leading flavored vodka brands globally. With popular flavors such as Smirnoff Raspberry and Smirnoff Green Apple, the brand has a significant market share in the flavored vodka segment. In 2020, Smirnoff reported a revenue of $1.5 billion from its vodka products, with flavored vodka contributing a substantial portion of that revenue.
2. Absolut
Absolut, owned by Pernod Ricard, is another key player in the flavored vodka market. The brand offers a wide range of flavors, including Absolut Citron and Absolut Mango, which have gained popularity among consumers. In 2020, Absolut generated a revenue of $1.2 billion from its vodka portfolio, with flavored vodka sales accounting for a significant share of that revenue.
3. Svedka
Svedka, owned by Constellation Brands, is a prominent player in the flavored vodka segment. The brand’s innovative flavors, such as Svedka Strawberry Lemonade and Svedka Cucumber Lime, have resonated well with consumers. In 2020, Svedka reported a revenue of $800 million from its flavored vodka offerings, solidifying its position in the market.
4. Absolut Elyx
Absolut Elyx, a premium vodka brand under the Absolut umbrella, has also made a mark in the flavored vodka market. With unique flavors like Absolut Elyx Pineapple and Absolut Elyx Raspberry, the brand caters to a more discerning consumer base. In 2020, Absolut Elyx generated a revenue of $300 million from its flavored vodka products, showcasing its strong performance in the market.
5. Ketel One
Ketel One, owned by Diageo, is a well-known vodka brand that has ventured into the flavored vodka segment with offerings such as Ketel One Botanicals and Ketel One Peach & Orange Blossom. In 2020, Ketel One reported a revenue of $700 million from its flavored vodka portfolio, demonstrating its growing presence in the market.
6. Grey Goose
Grey Goose, owned by Bacardi, is a premium vodka brand that has successfully expanded into the flavored vodka category. With flavors like Grey Goose Le Citron and Grey Goose La Poire, the brand has attracted a loyal following. In 2020, Grey Goose generated a revenue of $500 million from its flavored vodka sales, solidifying its position in the market.
7. Ciroc
Ciroc, owned by Diageo, is a high-end vodka brand that has gained traction in the flavored vodka market. With innovative flavors like Ciroc Coconut and Ciroc Peach, the brand has carved out a niche for itself among consumers. In 2020, Ciroc reported a revenue of $600 million from its flavored vodka offerings, showcasing its strong performance in the market.
8. Three Olives
Three Olives, owned by Proximo Spirits, is a popular vodka brand known for its wide range of flavored vodka options. With flavors like Three Olives Cake and Three Olives Dude, the brand appeals to a diverse consumer base. In 2020, Three Olives generated a revenue of $400 million from its flavored vodka sales, highlighting its success in the market.
9. Finlandia
Finlandia, owned by Brown-Forman, is a well-established vodka brand that has ventured into the flavored vodka segment with offerings like Finlandia Grapefruit and Finlandia Mango. In 2020, Finlandia reported a revenue of $350 million from its flavored vodka products, showcasing its growing presence in the market.
10. Pinnacle
Pinnacle, owned by Beam Suntory, is a popular vodka brand that has made a mark in the flavored vodka market. With flavors like Pinnacle Whipped and Pinnacle Cherry, the brand has garnered a loyal following. In 2020, Pinnacle generated a revenue of $250 million from its flavored vodka sales, demonstrating its strong performance in the market.
In conclusion, the flavored vodka market is a competitive landscape with several key players vying for market share. Brands like Smirnoff, Absolut, and Svedka have emerged as leaders in the segment, with innovative flavors and strong sales performance. As consumer demand for flavored vodka continues to grow, these companies are well-positioned to capitalize on this trend and maintain their market dominance.
