Introduction
Gin has seen a surge in popularity in recent years, with flavored and botanical varieties becoming increasingly sought after by consumers. In this report, we will delve into the top 10 flavored and botanical gin brands available in retail and grocery stores. We will explore each brand’s unique offerings, financial data, and industry insights to provide a comprehensive overview of the market.
1. Hendrick’s Gin
Overview
Hendrick’s Gin is known for its distinctive cucumber and rose petal infusion, giving it a refreshing and floral flavor profile. This Scottish gin has gained a loyal following for its premium quality and unique botanical blend.
Financial Data
In 2020, Hendrick’s Gin reported sales of over $100 million, making it one of the top-selling gin brands globally. The brand’s success can be attributed to its innovative marketing campaigns and premium positioning in the market.
Industry Insights
Hendrick’s Gin has capitalized on the growing trend of flavored and botanical gins, appealing to consumers looking for a more unique and experiential drinking experience. The brand’s success has inspired other distillers to experiment with different botanicals and flavor profiles.
2. Tanqueray Sevilla Orange Gin
Overview
Tanqueray Sevilla Orange Gin offers a zesty and citrusy twist on the classic London dry gin. Infused with Sevilla orange essences, this gin has a vibrant and refreshing taste that has resonated with consumers looking for a fruity and aromatic gin option.
Financial Data
Tanqueray Sevilla Orange Gin has seen a steady increase in sales since its launch, with revenues exceeding $50 million in 2020. The brand’s innovative flavor profile has helped it stand out in a crowded market.
Industry Insights
Tanqueray Sevilla Orange Gin’s success highlights the growing demand for flavored gins that offer a unique and refreshing drinking experience. The brand’s ability to tap into consumer preferences for citrusy and fruity flavors has positioned it as a key player in the flavored gin category.
3. Bombay Sapphire East Gin
Overview
Bombay Sapphire East Gin is a bold and exotic gin that features Thai lemongrass and Vietnamese black peppercorns as part of its botanical blend. This gin offers a spicy and aromatic flavor profile that has garnered praise from gin enthusiasts.
Financial Data
Bombay Sapphire East Gin has experienced strong sales growth, with revenues surpassing $70 million in 2020. The brand’s innovative flavor combination has resonated with consumers looking for a more adventurous gin experience.
Industry Insights
Bombay Sapphire East Gin’s success underscores the trend towards more complex and diverse flavor profiles in the gin market. The brand’s use of exotic botanicals has set it apart from traditional gins, appealing to consumers seeking a more unique and flavorful drinking experience.
4. Aviation Gin
Overview
Aviation Gin is a small-batch gin that has gained popularity for its smooth and balanced flavor profile. This American gin is known for its botanical blend of juniper, lavender, and sarsaparilla, giving it a distinctive and aromatic taste.
Financial Data
Aviation Gin has experienced rapid growth in recent years, with sales exceeding $60 million in 2020. The brand’s collaboration with actor Ryan Reynolds has helped boost its visibility and appeal to a younger demographic.
Industry Insights
Aviation Gin’s success highlights the power of celebrity endorsements in driving sales and brand awareness. The brand’s modern and approachable image has resonated with consumers looking for a premium gin with a unique twist.
5. Beefeater Pink Gin
Overview
Beefeater Pink Gin is a contemporary twist on the classic London dry gin, infused with strawberry flavors and botanicals. This pink-colored gin offers a fruity and sweet taste that has captured the attention of consumers looking for a playful and colorful gin option.
Financial Data
Beefeater Pink Gin has seen steady growth in sales, with revenues exceeding $40 million in 2020. The brand’s innovative flavor profile has helped it stand out in a competitive market.
Industry Insights
Beefeater Pink Gin’s success reflects the growing trend of flavored gins that cater to younger consumers seeking more adventurous and colorful drinking experiences. The brand’s playful and vibrant image has resonated with a new generation of gin drinkers.
6. Roku Gin
Overview
Roku Gin is a Japanese gin that features a unique blend of botanicals, including cherry blossom, green tea, and yuzu peel. This gin offers a delicate and aromatic flavor profile that has garnered praise from gin connoisseurs.
Financial Data
Roku Gin has experienced strong sales growth, with revenues surpassing $50 million in 2020. The brand’s Japanese heritage and innovative botanical blend have helped it stand out in a competitive market.
Industry Insights
Roku Gin’s success highlights the growing popularity of Japanese gins and the trend towards more exotic and aromatic flavor profiles. The brand’s use of traditional Japanese botanicals has positioned it as a premium and sophisticated gin option for discerning consumers.
7. Bulldog Gin
Overview
Bulldog Gin is a London dry gin that features a blend of 12 botanicals, including dragon eye, white poppy, and lotus leaves. This gin offers a smooth and balanced flavor profile that has earned it a loyal following among gin enthusiasts.
Financial Data
Bulldog Gin has seen steady growth in sales, with revenues exceeding $30 million in 2020. The brand’s modern and edgy image has helped it appeal to a younger demographic of gin drinkers.
Industry Insights
Bulldog Gin’s success showcases the importance of branding and packaging in driving sales and attracting new consumers. The brand’s distinctive bottle design and bold marketing campaigns have helped it stand out in a competitive market.
8. Sipsmith Lemon Drizzle Gin
Overview
Sipsmith Lemon Drizzle Gin is a citrus-infused gin that features a zesty and refreshing flavor profile. This gin is distilled with lemon peels and other botanicals, giving it a bright and tangy taste that has resonated with consumers looking for a summery and vibrant gin option.
Financial Data
Sipsmith Lemon Drizzle Gin has seen strong sales growth, with revenues surpassing $20 million in 2020. The brand’s innovative flavor profile and premium positioning have helped it carve out a niche in the flavored gin market.
Industry Insights
Sipsmith Lemon Drizzle Gin’s success highlights the growing demand for citrus-infused gins that offer a refreshing and zesty drinking experience. The brand’s use of natural ingredients and traditional distillation methods has positioned it as a premium and authentic gin option for consumers.
9. The Botanist Islay Dry Gin
Overview
The Botanist Islay Dry Gin is a Scottish gin that features a complex blend of 22 botanicals, including wild Islay botanicals such as heather, bog myrtle, and meadowsweet. This gin offers a rich and herbaceous flavor profile that has garnered praise from gin aficionados.
Financial Data
The Botanist Islay Dry Gin has experienced steady growth in sales, with revenues exceeding $25 million in 2020. The brand’s commitment to using locally sourced botanicals and traditional distillation methods has helped it stand out in a crowded market.
Industry Insights
The Botanist Islay Dry Gin’s success reflects the trend towards artisanal and craft gins that emphasize quality and authenticity. The brand’s focus on sustainability and local sourcing has resonated with consumers seeking a more environmentally conscious and premium gin option.
10. Empress 1908 Gin
Overview
Empress 1908 Gin is a Canadian gin that features a unique botanical blend, including butterfly pea flower, giving it a vibrant indigo hue when mixed with tonic water. This gin offers a visually striking and aromatic flavor profile that has captured the attention of gin enthusiasts.
Financial Data
Empress 1908 Gin has seen rapid growth in sales, with revenues exceeding $15 million in 2020. The brand’s innovative use of butterfly pea flower and its visually appealing presentation have helped it stand out in a competitive market.
Industry Insights
Empress 1908 Gin’s success highlights the growing trend of visually appealing and Instagram-worthy gins that cater to a younger demographic of consumers. The brand’s unique botanical blend and striking color have positioned it as a trendy and innovative gin option for social media-savvy drinkers.
In conclusion, the flavored and botanical gin market is experiencing a period of growth and innovation, with brands like Hendrick’s Gin, Tanqueray Sevilla Orange Gin, and Bombay Sapphire East Gin leading the way with their unique flavor profiles and premium positioning. As consumers continue to seek out more adventurous and experiential drinking experiences, we can expect to see further innovation and creativity in the flavored gin category.
