The Rise of Meat-Based Snack Brands
In recent years, there has been a significant shift in consumer preferences towards healthier and more convenient snack options. This has led to the rise of meat-based snack brands, which offer a convenient and protein-rich alternative to traditional snack foods. These brands have seen tremendous growth in recent years, with many of them becoming household names in the snack industry.
1. Jack Link’s
One of the fastest-growing meat-based snack brands is Jack Link’s. Founded in 1986, Jack Link’s has become one of the leading beef jerky brands in the world. The company’s products are known for their high-quality ingredients and bold flavors, making them a favorite among consumers. In recent years, Jack Link’s has seen a surge in sales, with revenue reaching over $1 billion in 2020.
Financial Data:
– Revenue: $1 billion
– Growth Rate: 10% year-over-year
– Market Share: 25%
2. Krave Jerky
Krave Jerky is another fast-growing meat-based snack brand that has gained popularity in recent years. Founded in 2009, Krave Jerky offers a wide range of gourmet beef jerky flavors, appealing to health-conscious consumers looking for a protein-packed snack. The brand has seen impressive growth, with sales increasing by 15% year-over-year.
Financial Data:
– Revenue: $100 million
– Growth Rate: 15% year-over-year
– Market Share: 5%
3. Oberto Snacks
Oberto Snacks is a well-established meat-based snack brand that has been around since 1918. The company offers a variety of beef jerky and meat snack products, catering to a wide range of consumer preferences. In recent years, Oberto Snacks has experienced steady growth, with revenue surpassing $150 million in 2020.
Financial Data:
– Revenue: $150 million
– Growth Rate: 8% year-over-year
– Market Share: 7%
4. Slim Jim
Slim Jim is a popular meat-based snack brand known for its iconic meat sticks. Founded in 1928, Slim Jim has become a staple snack for many consumers, with its bold flavors and convenient packaging. The brand has seen steady growth in recent years, with sales reaching $200 million in 2020.
Financial Data:
– Revenue: $200 million
– Growth Rate: 7% year-over-year
– Market Share: 10%
5. Epic Provisions
Epic Provisions is a relatively new player in the meat-based snack market, but it has quickly gained a loyal following among health-conscious consumers. The brand offers a range of meat snacks made from high-quality, ethically sourced ingredients, appealing to those looking for a clean and sustainable snack option. Epic Provisions has seen rapid growth, with revenue exceeding $50 million in 2020.
Financial Data:
– Revenue: $50 million
– Growth Rate: 20% year-over-year
– Market Share: 2.5%
6. Country Archer Jerky Co.
Country Archer Jerky Co. is a premium meat-based snack brand that prides itself on using only the finest ingredients in its products. The brand offers a variety of jerky flavors, appealing to a diverse range of consumer preferences. Country Archer Jerky Co. has seen impressive growth in recent years, with revenue surpassing $30 million in 2020.
Financial Data:
– Revenue: $30 million
– Growth Rate: 12% year-over-year
– Market Share: 1.5%
7. Duke’s Smoked Meats
Duke’s Smoked Meats is a popular meat snack brand known for its flavorful and high-quality products. Founded in 2004, Duke’s Smoked Meats has become a favorite among consumers looking for a delicious and protein-rich snack. The brand has seen steady growth, with revenue reaching $70 million in 2020.
Financial Data:
– Revenue: $70 million
– Growth Rate: 9% year-over-year
– Market Share: 3.5%
8. Old Trapper Beef Jerky
Old Trapper Beef Jerky is a well-established meat snack brand that has been around for over 50 years. The brand is known for its traditional beef jerky recipes and commitment to using high-quality ingredients. Old Trapper Beef Jerky has seen consistent growth, with revenue exceeding $40 million in 2020.
Financial Data:
– Revenue: $40 million
– Growth Rate: 5% year-over-year
– Market Share: 2%
9. Perky Jerky
Perky Jerky is a unique meat snack brand that offers a range of gourmet jerky flavors infused with caffeine. The brand appeals to consumers looking for a boost of energy along with their protein-rich snack. Perky Jerky has seen rapid growth, with revenue surpassing $20 million in 2020.
Financial Data:
– Revenue: $20 million
– Growth Rate: 18% year-over-year
– Market Share: 1%
10. Vermont Smoke & Cure
Vermont Smoke & Cure is a premium meat snack brand that specializes in handcrafted smoked meats. The brand is committed to using locally sourced ingredients and traditional smoking techniques to create high-quality products. Vermont Smoke & Cure has seen steady growth, with revenue reaching $25 million in 2020.
Financial Data:
– Revenue: $25 million
– Growth Rate: 10% year-over-year
– Market Share: 1.25%
Overall, the meat-based snack industry is experiencing significant growth, with consumers increasingly turning to these products as a convenient and protein-rich snack option. The top 10 fastest-growing meat-based snack brands are leading the way in this trend, offering a wide range of high-quality and flavorful products to meet consumer demand. As the market continues to expand, these brands are well-positioned to capitalize on the growing interest in meat-based snacks and continue their impressive growth trajectory.
