Introduction
Seafood consumption has been on the rise globally, driven by various factors such as health benefits, sustainability concerns, and changing consumer preferences. In this report, we will explore the top 10 emerging consumer trends in seafood consumption, including data, financials, volumes, and examples to illustrate each trend.
1. Rise of Plant-Based Seafood Alternatives
With the increasing popularity of plant-based diets, there has been a growing demand for plant-based seafood alternatives. Companies like Beyond Meat and Good Catch are leading the way in the development of plant-based seafood products that mimic the taste and texture of traditional seafood. According to market research firm Grand View Research, the plant-based seafood market is expected to reach $1.5 billion by 2027.
Example:
One example of a successful plant-based seafood product is Good Catch’s plant-based tuna, which is made from a blend of legumes and algae. The product has received positive reviews for its taste and sustainability credentials.
2. Sustainable Seafood Practices
Consumers are increasingly concerned about the environmental impact of seafood consumption and are looking for sustainable seafood options. This has led to a rise in certifications such as Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) that ensure seafood products are sourced sustainably. According to the Sustainable Fisheries Partnership, the global sustainable seafood market was valued at $12.55 billion in 2020.
Example:
A restaurant chain like Red Lobster has committed to sourcing sustainable seafood and has partnered with organizations like the MSC to ensure that their seafood products meet sustainability standards.
3. Traceability and Transparency
Consumers are demanding more information about where their seafood comes from and how it is sourced. This has led to an increase in traceability and transparency initiatives in the seafood industry, with companies using blockchain technology to track the journey of seafood products from ocean to plate. According to a report by Global Market Insights, the seafood traceability market is expected to reach $17 billion by 2027.
Example:
A company like FishPeople Seafood uses blockchain technology to provide consumers with detailed information about the source of their seafood products, including the location of the catch and the fishing methods used.
4. Emphasis on Health and Nutrition
Consumers are increasingly aware of the health benefits of seafood, which is rich in omega-3 fatty acids, protein, vitamins, and minerals. This has led to a growing demand for seafood products that are marketed as healthy and nutritious. According to Grand View Research, the global seafood market is expected to reach $155 billion by 2027.
Example:
A brand like Wild Planet Foods promotes the health benefits of their canned seafood products, which are packed with omega-3 fatty acids and are free from additives and preservatives.
5. Convenience and Innovation
Consumers are looking for convenient and innovative seafood products that fit their busy lifestyles. This has led to an increase in ready-to-eat seafood products, meal kits, and seafood snacks. According to Euromonitor International, the global seafood snacks market is expected to grow by 7% annually.
Example:
A company like Blue Circle Foods offers a range of ready-to-eat seafood products, including smoked salmon slices and tuna pouches, that are convenient for on-the-go snacking.
6. Ethnic and Regional Seafood Trends
Consumers are becoming more adventurous in their seafood choices, exploring ethnic and regional seafood dishes from around the world. This has led to a rise in demand for seafood products like sushi, ceviche, and poke bowls. According to Technomic, global sales of sushi are expected to reach $22 billion by 2025.
Example:
A restaurant chain like Nobu offers a diverse menu of Japanese-inspired seafood dishes, including sashimi, tempura, and black cod miso.
7. Online and Direct-to-Consumer Sales
The rise of e-commerce has transformed the way consumers purchase seafood, with many turning to online platforms and direct-to-consumer sales for their seafood needs. This has led to an increase in online seafood retailers and subscription services. According to Nielsen, online seafood sales grew by 60% in 2020.
Example:
A company like FultonFishMarket.com offers a wide selection of fresh seafood products that can be ordered online and delivered directly to the consumer’s doorstep.
8. Clean Label and Transparency
Consumers are increasingly looking for seafood products that are free from artificial ingredients, additives, and preservatives. This has led to a rise in clean label seafood products that are marketed as natural and minimally processed. According to Mintel, the clean label seafood market is expected to grow by 10% annually.
Example:
A brand like SafeCatch offers canned tuna products that are free from additives and mercury, with each batch tested for purity and safety.
9. Personalization and Customization
Consumers are seeking personalized and customized seafood products that cater to their individual tastes and dietary preferences. This has led to an increase in build-your-own seafood options, customizable meal kits, and tailored seafood subscriptions. According to Innova Market Insights, personalized seafood products are a top trend in 2021.
Example:
A company like FishFix offers a subscription service that allows customers to customize their seafood box with their favorite seafood products, portion sizes, and delivery frequency.
10. Food Safety and Quality Assurance
Consumers are prioritizing food safety and quality assurance when it comes to seafood products, particularly in light of recent foodborne illness outbreaks. This has led to an increase in food safety certifications, audits, and testing procedures to ensure that seafood products meet the highest standards. According to the Food and Drug Administration (FDA), the seafood industry is subject to strict regulations and inspections to ensure food safety.
Example:
A company like Clearwater Seafoods has implemented rigorous food safety protocols, including Hazard Analysis and Critical Control Points (HACCP) plans, to ensure that their seafood products are safe and of the highest quality.
In conclusion, the seafood industry is evolving to meet the changing needs and preferences of consumers, with a focus on sustainability, health, convenience, and innovation. By understanding and adapting to these emerging consumer trends, seafood companies can position themselves for success in the competitive global market.
