Introduction
Drinkable yogurt, also known as yogurt drinks, is a popular beverage in the Netherlands, known for its health benefits and refreshing taste. In this report, we will explore the top 10 drinkable yogurt brands in the Netherlands, providing insights into their market share, financial data, and industry trends.
1. FrieslandCampina
Overview
FrieslandCampina is one of the leading dairy companies in the Netherlands, producing a wide range of dairy products, including drinkable yogurt. The company’s drinkable yogurt brands, such as Campina and Optimel, are well-known for their quality and taste.
Market Share
FrieslandCampina holds a significant market share in the drinkable yogurt segment in the Netherlands, thanks to its strong brand reputation and extensive distribution network.
Financial Data
In 2020, FrieslandCampina reported a revenue of €11.6 billion, with a significant portion coming from its dairy products, including drinkable yogurt.
2. Danone
Overview
Danone is a multinational food company that offers a variety of dairy products, including drinkable yogurt. In the Netherlands, Danone’s brands like Actimel and Danio are popular choices among consumers.
Market Share
Danone is a major player in the drinkable yogurt market in the Netherlands, competing with other top brands for market share.
Financial Data
Danone reported a revenue of €23.6 billion in 2020, with its dairy products contributing significantly to its overall sales.
3. Arla Foods
Overview
Arla Foods is a Danish dairy company that operates in the Netherlands, offering a range of dairy products, including drinkable yogurt. Arla’s brands like Skyr and Lurpak are popular among Dutch consumers.
Market Share
Arla Foods has a growing presence in the Dutch drinkable yogurt market, thanks to its innovative products and focus on quality.
Financial Data
Arla Foods reported a revenue of €10.4 billion in 2020, with its dairy products, including drinkable yogurt, contributing significantly to its sales.
4. Yakult
Overview
Yakult is a Japanese probiotic drink brand that has a strong presence in the Netherlands. Yakult’s signature drinkable yogurt, Yakult, is popular among health-conscious consumers.
Market Share
Yakult has a loyal customer base in the Dutch market, with its probiotic drinkable yogurt being a preferred choice for many.
Financial Data
Yakult reported a revenue of €4.5 billion in 2020, with its probiotic products contributing significantly to its sales.
5. Alpro
Overview
Alpro is a Belgian plant-based food company that offers a range of dairy alternatives, including drinkable yogurt. Alpro’s soy and almond-based yogurt drinks are popular among vegan and lactose-intolerant consumers in the Netherlands.
Market Share
Alpro has a growing presence in the Dutch drinkable yogurt market, catering to the increasing demand for plant-based products.
Financial Data
Alpro reported a revenue of €1.2 billion in 2020, with its plant-based dairy alternatives, including drinkable yogurt, driving its sales growth.
6. Mona
Overview
Mona is a Dutch dairy brand known for its range of desserts and dairy products, including drinkable yogurt. Mona’s yogurt drinks are popular for their creamy texture and delicious flavors.
Market Share
Mona has a loyal customer base in the Netherlands, with its drinkable yogurt products being a favorite among dessert lovers.
Financial Data
Mona reported a revenue of €800 million in 2020, with its dairy products, including drinkable yogurt, contributing significantly to its sales.
7. Milbona
Overview
Milbona is a private label brand offered by discount supermarket chain Lidl in the Netherlands. Milbona’s drinkable yogurt products are known for their affordability and quality.
Market Share
Milbona has a significant market share in the Dutch drinkable yogurt segment, thanks to its presence in Lidl stores across the country.
Financial Data
Financial data for Milbona is not publicly available as it is a private label brand.
8. Campina
Overview
Campina is a Dutch dairy brand that offers a wide range of dairy products, including drinkable yogurt. Campina’s yogurt drinks are popular for their creamy texture and rich flavor.
Market Share
Campina has a strong presence in the Dutch drinkable yogurt market, competing with other top brands for market share.
Financial Data
Financial data for Campina is not publicly available as it is a subsidiary of FrieslandCampina.
9. Optimel
Overview
Optimel is a Dutch dairy brand that offers a variety of low-fat dairy products, including drinkable yogurt. Optimel’s yogurt drinks are popular among health-conscious consumers.
Market Share
Optimel has a significant market share in the Dutch drinkable yogurt segment, thanks to its focus on low-fat and healthy products.
Financial Data
Financial data for Optimel is not publicly available as it is a subsidiary of FrieslandCampina.
10. Jumbo
Overview
Jumbo is a Dutch supermarket chain that offers a variety of private label dairy products, including drinkable yogurt. Jumbo’s yogurt drinks are known for their quality and affordability.
Market Share
Jumbo’s private label drinkable yogurt products have a significant market share in the Netherlands, thanks to the chain’s extensive network of stores.
Financial Data
Financial data for Jumbo’s private label dairy products, including drinkable yogurt, is not publicly available.
In conclusion, the drinkable yogurt market in the Netherlands is highly competitive, with a mix of international brands, local players, and private label offerings catering to the diverse preferences of Dutch consumers. Brands like FrieslandCampina, Danone, and Arla Foods dominate the market, while newer players like Alpro and Milbona are gaining traction with their innovative products. As consumer demand for healthy and convenient dairy products continues to grow, the drinkable yogurt segment is expected to see further innovation and expansion in the coming years.
