Introduction
Drinkable yogurt has gained popularity in Canada as a convenient and nutritious on-the-go option for consumers looking for a healthy beverage. In this report, we will explore the top 10 drinkable yogurt brands in Canada, highlighting their market share, financial performance, and unique selling points.
1. Danone
Market Share and Financial Performance
Danone is a leading player in the Canadian drinkable yogurt market, with a significant market share. In 2020, Danone reported a revenue of over $1 billion in Canada, with a strong presence in both traditional and drinkable yogurt categories.
Unique Selling Points
Danone’s drinkable yogurt products are known for their wide variety of flavors, probiotic benefits, and convenient packaging. The brand has a loyal customer base and is often preferred for its quality and taste.
2. Yoplait
Market Share and Financial Performance
Yoplait is another key player in the Canadian drinkable yogurt market, offering a range of flavors and formulations to cater to different consumer preferences. The brand reported a revenue of over $500 million in Canada in 2020.
Unique Selling Points
Yoplait’s drinkable yogurt products are known for their smooth texture, creamy taste, and affordable pricing. The brand focuses on appealing to a wide audience, from kids to adults, with its diverse product range.
3. Activia
Market Share and Financial Performance
Activia, a brand under the Danone umbrella, is known for its probiotic-rich drinkable yogurt products. The brand has a strong presence in the Canadian market, with a focus on digestive health benefits. In 2020, Activia reported a revenue of over $300 million in Canada.
Unique Selling Points
Activia’s drinkable yogurt products are marketed for their digestive health benefits, including improved gut health and digestion. The brand’s products are popular among consumers looking for functional beverages that support overall well-being.
4. Liberte
Market Share and Financial Performance
Liberte is a premium drinkable yogurt brand in Canada, known for its high-quality ingredients and artisanal production methods. The brand reported a revenue of over $200 million in Canada in 2020, appealing to health-conscious consumers.
Unique Selling Points
Liberte’s drinkable yogurt products stand out for their rich and creamy texture, unique flavors, and natural ingredients. The brand caters to consumers seeking a gourmet experience with their yogurt beverages.
5. IOGO
Market Share and Financial Performance
IOGO is a popular Canadian drinkable yogurt brand, offering a range of products for different dietary preferences. The brand reported a revenue of over $150 million in Canada in 2020, with a focus on innovation and variety.
Unique Selling Points
IOGO’s drinkable yogurt products are known for their innovative flavors, lactose-free options, and convenient packaging. The brand appeals to a diverse audience, including individuals with lactose intolerance or specific dietary needs.
6. Astro
Market Share and Financial Performance
Astro is a well-established Canadian yogurt brand, offering a range of drinkable yogurt products for consumers seeking a traditional taste. The brand reported a revenue of over $100 million in Canada in 2020, with a loyal customer base.
Unique Selling Points
Astro’s drinkable yogurt products are known for their classic yogurt taste, simple ingredients, and reliable quality. The brand caters to consumers who prefer a familiar and nostalgic yogurt experience.
7. Oikos
Market Share and Financial Performance
Oikos, a brand under the Danone umbrella, is known for its Greek-style drinkable yogurt products. The brand reported a revenue of over $80 million in Canada in 2020, appealing to consumers looking for a protein-rich and indulgent yogurt option.
Unique Selling Points
Oikos’ drinkable yogurt products stand out for their thick and creamy texture, high protein content, and authentic Greek yogurt taste. The brand is popular among fitness enthusiasts and individuals seeking a satisfying and nutritious snack.
8. Gay Lea
Market Share and Financial Performance
Gay Lea is a Canadian dairy cooperative that offers a variety of drinkable yogurt products under its brand. The company reported a revenue of over $50 million in Canada in 2020, with a focus on supporting local dairy farmers.
Unique Selling Points
Gay Lea’s drinkable yogurt products are known for their fresh and wholesome ingredients, commitment to sustainability, and community-driven approach. The brand appeals to consumers who prioritize supporting Canadian farmers and sustainable practices.
9. Olympic
Market Share and Financial Performance
Olympic is a Canadian yogurt brand that offers a range of drinkable yogurt products with a focus on quality and taste. The brand reported a revenue of over $40 million in Canada in 2020, catering to consumers seeking a premium yogurt experience.
Unique Selling Points
Olympic’s drinkable yogurt products are known for their rich and creamy texture, authentic flavors, and high protein content. The brand is popular among consumers looking for a gourmet yogurt option with a focus on indulgence.
10. Natrel
Market Share and Financial Performance
Natrel is a Canadian dairy brand that offers a variety of drinkable yogurt products made with fresh Canadian milk. The brand reported a revenue of over $30 million in Canada in 2020, highlighting its commitment to quality and sustainability.
Unique Selling Points
Natrel’s drinkable yogurt products are known for their natural ingredients, smooth texture, and rich taste. The brand appeals to consumers who value transparency, authenticity, and locally sourced dairy products.
In conclusion, the Canadian drinkable yogurt market is competitive, with a variety of brands offering innovative flavors, functional benefits, and quality ingredients to cater to different consumer preferences. As consumers continue to prioritize health and convenience, drinkable yogurt brands are expected to adapt and innovate to meet evolving demands in the market.
