Introduction
Cognac, a type of brandy produced in the Cognac region of France, has been gaining popularity worldwide for its rich and complex flavors. In this report, we will explore the top 10 cognac importing countries in the world in 2025, analyzing their import volumes, market trends, and key players in the industry.
1. United States
Import Volume:
The United States is the largest importer of cognac in the world, with a significant market share. In 2025, the import volume of cognac in the US is projected to reach over 50 million bottles, driven by consumer demand for premium spirits.
Market Trends:
The US market for cognac is evolving, with a growing preference for higher-end and craft cognac brands. Consumers are increasingly interested in exploring unique flavor profiles and limited edition releases.
Key Players:
Major players in the US cognac market include Hennessy, Rémy Martin, and Courvoisier, which dominate the market with their iconic brands and extensive distribution networks.
2. China
Import Volume:
China has emerged as a key market for cognac in recent years, driven by the country’s growing middle class and increasing disposable income. In 2025, China’s import volume of cognac is expected to surpass 30 million bottles.
Market Trends:
Chinese consumers are increasingly embracing Western spirits, including cognac, as a symbol of luxury and sophistication. Demand for premium cognac brands is on the rise, with a focus on quality and authenticity.
Key Players:
Leading cognac brands in China include Martell, Hennessy, and Rémy Martin, which have established a strong presence in the market through strategic partnerships and marketing initiatives.
3. United Kingdom
Import Volume:
The United Kingdom is a significant importer of cognac, with a diverse consumer base that appreciates the rich heritage and craftsmanship of French spirits. In 2025, the import volume of cognac in the UK is estimated to exceed 20 million bottles.
Market Trends:
The UK market for cognac is characterized by a growing demand for artisanal and boutique cognac brands, as consumers seek out unique and authentic products. There is also a trend towards sustainable and environmentally-friendly production practices.
Key Players:
Prominent players in the UK cognac market include Courvoisier, Martell, and Hine, which cater to a discerning consumer base looking for premium and exclusive cognac offerings.
4. Germany
Import Volume:
Germany is a key market for cognac in Europe, with a strong tradition of appreciating fine spirits. In 2025, the import volume of cognac in Germany is projected to reach over 15 million bottles, driven by a growing interest in premium spirits.
Market Trends:
German consumers are increasingly seeking out high-quality and unique cognac brands, with a focus on craftsmanship and authenticity. There is a trend towards small-batch and limited edition releases that offer a personalized and exclusive experience.
Key Players:
Major players in the German cognac market include Hennessy, Martell, and Courvoisier, which have a strong presence in the market through partnerships with retailers and bars.
5. Russia
Import Volume:
Russia is a growing market for cognac, with an increasing demand for luxury spirits among affluent consumers. In 2025, the import volume of cognac in Russia is expected to reach 10 million bottles, driven by a preference for premium and aged cognac varieties.
Market Trends:
Russian consumers are gravitating towards premium and exclusive cognac brands, with a focus on rare and vintage releases. There is also a trend towards cocktail culture, with cognac being used in innovative and creative drink recipes.
Key Players:
Leading cognac brands in Russia include Rémy Martin, Martell, and Hennessy, which have established a strong presence in the market through partnerships with luxury retailers and bars.
6. Japan
Import Volume:
Japan is a significant market for cognac in Asia, with a growing appreciation for French spirits among consumers. In 2025, the import volume of cognac in Japan is projected to exceed 5 million bottles, driven by a trend towards premium and artisanal spirits.
Market Trends:
Japanese consumers are increasingly seeking out high-quality and unique cognac brands, with a focus on craftsmanship and tradition. There is a growing interest in limited edition releases and special collaborations between cognac producers and local artists.
Key Players:
Key players in the Japanese cognac market include Hennessy, Martell, and Courvoisier, which have a strong presence in the market through partnerships with upscale retailers and bars.
7. Canada
Import Volume:
Canada is a growing market for cognac, with a diverse consumer base that appreciates the sophistication and elegance of French spirits. In 2025, the import volume of cognac in Canada is estimated to reach 3 million bottles, driven by a trend towards premium and craft spirits.
Market Trends:
Canadian consumers are increasingly interested in exploring unique and boutique cognac brands, with a focus on quality and authenticity. There is also a trend towards supporting local and sustainable production practices in the spirits industry.
Key Players:
Major players in the Canadian cognac market include Rémy Martin, Hennessy, and Martell, which have established a strong presence in the market through partnerships with liquor stores and bars.
8. Australia
Import Volume:
Australia is a growing market for cognac in the Asia-Pacific region, with a rising demand for premium spirits among consumers. In 2025, the import volume of cognac in Australia is expected to exceed 2 million bottles, driven by a trend towards luxury and high-end brands.
Market Trends:
Australian consumers are increasingly embracing French spirits, including cognac, as a symbol of sophistication and refinement. There is a growing interest in unique and limited edition cognac releases, as well as cocktail culture that highlights the versatility of cognac as a base spirit.
Key Players:
Leading cognac brands in Australia include Hennessy, Rémy Martin, and Martell, which have a strong presence in the market through partnerships with upscale retailers and bars.
9. South Africa
Import Volume:
South Africa is an emerging market for cognac in Africa, with a growing interest in luxury spirits among consumers. In 2025, the import volume of cognac in South Africa is projected to reach 1 million bottles, driven by a trend towards premium and exclusive brands.
Market Trends:
South African consumers are increasingly seeking out high-quality and unique cognac brands, with a focus on craftsmanship and heritage. There is a trend towards experiential marketing and events that showcase the artistry and tradition of cognac production.
Key Players:
Key players in the South African cognac market include Rémy Martin, Martell, and Hennessy, which have established a strong presence in the market through partnerships with luxury retailers and bars.
10. Brazil
Import Volume:
Brazil is a growing market for cognac in South America, with a rising demand for premium spirits among consumers. In 2025, the import volume of cognac in Brazil is expected to reach 500,000 bottles, driven by a trend towards luxury and high-end brands.
Market Trends:
Brazilian consumers are increasingly embracing French spirits, including cognac, as a symbol of sophistication and elegance. There is a growing interest in unique and limited edition cognac releases, as well as cocktail culture that highlights the versatility of cognac as a base spirit.
Key Players:
Leading cognac brands in Brazil include Martell, Hennessy, and Courvoisier, which have a strong presence in the market through partnerships with upscale retailers and bars.
In conclusion, the global market for cognac is experiencing significant growth, driven by consumer demand for premium and unique spirits. The top 10 cognac importing countries in the world in 2025 are key players in this industry, shaping market trends and driving innovation in the production and distribution of cognac brands. As the popularity of cognac continues to rise, these countries are expected to play a crucial role in the future development of the global cognac market.
